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A presentation overview of the challenges facing community media in an age of convergence.
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Community Media 2.0Community Media 2.0
The challenges of convergence
Presentation to Media Literacy CORCOM 130
Wednesday - November 19, 2008
New TechnologiesNew Technologies
• Web 2.0 - called the semantic, participatory and / or read/write web• Allow for distributed contribution• Have features that allow for easy sharing• Often are open at the software or platform
level• One tool linking / integrating with another
Links to Community MediaLinks to Community Media
Links to Community MediaLinks to Community Media
• Accessible & low-cost
Links to Community MediaLinks to Community Media
• Accessible & low-cost
• Need for education & training
Links to Community MediaLinks to Community Media
• Accessible & low-cost
• Need for education & training
• Enable broad communication
Links to Community MediaLinks to Community Media
• Accessible & low-cost
• Need for education & training
• Enable broad communication
• Ideal for niche, local or fringe communities
Links to Community MediaLinks to Community Media
• Accessible & low-cost
• Need for education & training
• Enable broad communication
• Ideal for niche, local or fringe communities
• Compatible with free speech agenda
Links to Community MediaLinks to Community Media
• Accessible & low-cost
• Need for education & training
• Enable broad communication
• Ideal for niche, local or fringe communities
• Compatible with free speech agenda
• Dependent on telecommunications infrastructure
Links to Community MediaLinks to Community Media
• Accessible & low-cost
• Need for education & training
• Enable broad communication
• Ideal for niche, local or fringe communities
• Compatible with free speech agenda
• Dependent on telecommunications infrastructure
• User is Producer
Disconnects Disconnects
Most of the disconnects have to do with the nature of the technology rather than organizational processes of Community Media
Disconnects Disconnects
• Time-based / analogue processes
Disconnects Disconnects
• Time-based / analogue processes
• Structured / programmed
Disconnects Disconnects
• Time-based / analogue processes
• Structured / programmed
• Environment of scarcity
Disconnects Disconnects
• Time-based / analogue processes
• Structured / programmed
• Environment of scarcity
• System of gatekeepers
Disconnects Disconnects
• Time-based / analogue processes
• Structured / programmed
• Environment of scarcity
• System of gatekeepers
• Many-to-many not one-to-many
Challenges for Community Media
Challenges for Community Media
Challenges for Community Media
Challenges for Community Media
• Need for web 2.0 skills & online community expertise
Challenges for Community Media
Challenges for Community Media
• Need for web 2.0 skills & online community expertise• Building it is not enough
Challenges for Community Media
Challenges for Community Media
• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or
gatekeeper
Challenges for Community Media
Challenges for Community Media
• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or
gatekeeper
• Bandwidth is critical
Challenges for Community Media
Challenges for Community Media
• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or
gatekeeper
• Bandwidth is critical
• Not as many computers as TV - important to address the digital divide in our communities
Challenges for Community Media
Challenges for Community Media
• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or
gatekeeper
• Bandwidth is critical
• Not as many computers as TV - important to address the digital divide in our communities
• Resistance to learning new technologies
Opportunities for Community MediaOpportunities for Community Media
Opportunities for Community MediaOpportunities for Community Media
• Build on educator / knowledge broker role
Opportunities for Community MediaOpportunities for Community Media
• Build on educator / knowledge broker role
• Guide to community content / audience broker
Opportunities for Community MediaOpportunities for Community Media
• Build on educator / knowledge broker role
• Guide to community content / audience broker
• Convenor / catalyst / advocate
Opportunities for Community MediaOpportunities for Community Media
• Build on educator / knowledge broker role
• Guide to community content / audience broker
• Convenor / catalyst / advocate
• Cultural facilitator / preservationist
Opportunities for Community MediaOpportunities for Community Media
• Build on educator / knowledge broker role
• Guide to community content / audience broker
• Convenor / catalyst / advocate
• Cultural facilitator / preservationist
• Community communication (not just media)
Become An Open Source Organization
Become An Open Source Organization• Ellie Renni an Austrialian scholar
promotes the idea of community media organizations in the age of convergence become “open source organizations”
Reference:Community Media in Prosumer Erahttp://www.cbonline.org.au/3cmedia/3c_issue3/BarryERennie.pdf
Become An Open Source Organization
Become An Open Source Organization• Ellie Renni, an Australian scholar,
promotes the idea of community media organizations in the age of convergence become “open source organizations” drawing from the open source software movement.
Reference:Community Media in Prosumer Erahttp://www.cbonline.org.au/3cmedia/3c_issue3/BarryERennie.pdf
Become An Open Source Organization
Become An Open Source Organization
• Open platforms and processes
• Governance is open, inclusive and transparent
• Take / make / share – innovations disseminate rapidly
• Commonwealth – no one owns / all own
Open source organizations include many and create a shared cultural space through:
Strategies forCommunity Media
Strategies forCommunity Media
• Promotional Website
Strategies for Community Media
Strategies for Community Media
• Promotional Website
• Content Distribution
Strategies for Community Media
Strategies for Community Media
• Promotional Website
• Content Distribution
• Group Collaboration
Strategies for Community Media
Strategies for Community Media
• Promotional Website
• Content Distribution
• Group Collaboration
• Community Building
Some ExamplesSome Examples
• Cambridge Community Televisionhttp://cctvcambridge.org
• Denver Open Mediahttp://www.denveropenmedia.org/
• 100 Second Film Festivalhttp://100seconds.org/
• SYN: Student Youth Networkhttp://syn.org.au/
• National Youth Media Exchange Networkhttp://www.nymapexchange.net/
Questions / DiscussionQuestions / Discussion