Comparative Analysis:Bajaj Auto & Hero MotoCorp.Aamir FirozBBA(H) – A Institute Of Engineering & Management

Bajaj Auto“The History”

• Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited.

• It was founded by Jamnalal Bajaj in Rajasthan in the 1930s. It is based in Pune, Mumbai, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand.

• It started off by selling imported two- and three-wheelers in India.• In 1985, it started producing at Waluj near Aurangabad. In 1986, it

sold 500,000 vehicles in a financial year. • With the launch of motorcycles in 1986, the company has changed

its image from a scooter manufacturer to a two-wheeler manufacturer.

Continue…• Bajaj Auto is the world's sixth-largest manufacturer of motorcycles and

the fourth-largest in India. It is the world’s largest three-wheeler manufacturer.

• On May 2015, its market capitalisation was 640 billion (US$9.5 billion), making it India's 23rd largest publicly traded company by market value.

• The Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at 1,416.

• Bajaj Auto bought a controlling stake in the Tempo Firodia company, renaming it "Bajaj Tempo“.

• Bajaj Auto's equity shares are listed on Bombay Stock Exchange where it is a constituent of the BSE SENSEX index, and the National Stock Exchange of India where it is a constituent of the CNX Nifty.

Hero MotoCorp.“The History”

• Hero Honda started its operations in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.

• A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India.

• Munjal family and Honda group both owned 26% stake in the Company.

• During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it – Shut it – Forget it' that emphasized the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception.

Continue…• In 2001, the company became the largest two-wheeler manufacturing

company in India and globally. It maintains global industry leadership to date.

• In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.

• The technology in the bikes of Hero Motocorp (earlier Hero Honda) for almost 26 years (1984–2010) has come from the Japanese counterpart Honda.

• The company is the largest two wheeler manufacturer in India. In India, it has a market share of about 46% share in 2-wheeler category. 

• The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at #108. 

Research Methodology• DATA SOURCE: Research included gathering both Primary and

Secondary data.• RESEARCH APPROACH: The research approach was used survey

method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured.

• SAMPLING UNIT: This research was carried in Kolkata. These were 100 respondents.

• DATA COMPLETION AND ANALYSIS: After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions.

Objective of the Study• To analyze the customer satisfaction.

• To analyze the customer preference.

• To know which manufacturer is providing better services.

• To analyze after sales services of bikes.

• To study the behavioural factors of consumers in motor bikes.

• To suggest various factors to improve sales.

Limitations of the Study

• Research work was carried out in Madurai only the finding may not be applicable to the other parts of the country because of social and cultural differences.

• The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population.

• Shortage of time is also reason for incomprehensiveness.• The views of the people are biased therefore it doesn’t reflect true

picture.

Data Analysis & InterpretationsQ1) Which bike do you have?

Hero MotoCorp 47Bajaj Auto 38Any other 15

Continue…Q2) Which Model do you Have?

HeroMotoCorpSplender 21Passion 13Karizma ZMR 7Any other 6Bajaj AutoCT 100 7Discover 12Pulsar 11Any other 8

Continue…Q3) In which family Income level do you Fall?

Range1,00,000-2,00,000 222,00,000-3,00,000 453,00,000-4,00,000 23above 4,00,000 10

Continue…Q4) For how long do you own a bike? Year0-1 341-2 292-3 26above 3 11

Continue…Q5) For what purpose do you use your Motor Bike?

HeroMotoCorp Bajaj AutoOffice Purpose 9 4Personal purpose 13 15Joy Purpose 19 16Other 6 3

Continue…Q6) How do you come to know about this Motor Bike?  Hero MotoCorp. Bajaj AutoNewspaper 8 5Television 23 16Magazine 5 3Friends & Relative 21 19

Continue…Q7)Does Advertisement

Influence your decision in choosing a Motor Bike?

 Decision PercentageYes 87%No 5%Can’t say 8%

Continue…Q8) Do you have full knowledge about Bikes before buying?

Hero MotoCorp. Bajaj AutoYes 35 28No  22 15

Continue…Q9) Which Factor below Influence your decision?

Hero MotoCorp. Bajaj Auto

Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Status symbol 10% 7%

Continue…Q10) How would you rate the following factors of Bikes with respect to

different company?

Hero MotoCorp. Bajaj AutoMileage 74% 72%Price 68% 65%Pick up 70% 80%Maintenance 58% 62%Look & Shape 85% 80%Brand Image 53% 55%

Continue...Q11) If new Bike with good features comes in, then would you like to

change your bike?

Hero MotoCorp. Bajaj AutoYes 25 21No 20 17Can’t say 12 5

FindingsDuring this research project I came in to contact with many customers who are having bikes. It has been found that in Hero MotoCorp mostly the customers are having Splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low. In Bajaj the customers are giving more preference to Discover and Pulsar models and in case of TVS Bikes the customers are givig more preference to the other models rather than Flame, Starcity and Apache. The maximum numbers of customers that are using these bikes fall in the income group of 2,00,000 - 3,00,000. It has been observed that the customers are using their bikes mostly for official and personal purpose. It is observed that the awareness of Hero MotoCorp bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Out of the sample size of 100 customers, 75 customers agree with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 10 customers are not sure about it.

Conclusion• Most of the Pulsar, CBZ & Karizma ZMR are purchased by

young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero MotoCorp are purchased more by daily users who needs more average of bikes than looks.

Hero MotoCorp is considered to be most fuel-efficient bike on Indian roads.

Service & Spare parts are available throughout India in local markets also.

While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency.

Majority of the respondent had bought their motorcycle for more than 3 years.

Recommendations• Bajaj should introduce some more models having more fuel efficient.• Hero MotoCorp should think about high engine power in case of upper

segment bikes.• More service centers should be opened.• Maintenance cost and the availability of the spare parts should also be

given due importance.• They also introduce some good finance/discount schemes for students.• The price should be economic.

Thank You…!!!