Section B: SitcomsLO: TO COMPARE AND CONTRAST THE AUDIENCE PLEASURES OFFERED BY TWO DIFFERENT SITCOMS (AND PREPARE FOR A TIMED ASSESSMENT ON THURSDAY)

Clips from Big School and Bad Education

Big School Trailers

https://www.youtube.com/watch?v=F-UskB4uDRM

https://www.youtube.com/watch?v=m5esP7Tk0so&list=PL5A4nPQbUF8CugCpKI1upHQwUSwn6IVec&index=1

Bad Education Trailers

https://www.youtube.com/watch?v=Kjdljz3-SeM

https://www.youtube.com/watch?v=FMuXAPEadec

https://www.youtube.com/watch?v=xqVFg8l7fBE (best bits)

‘Big School’ background

Link to interviews with the cast:

http://www.bbc.co.uk/programmes/profiles/3YzCXFVyc6H5D9w0p86k35/interviews

Target Audience

Explain in detail the target audience for each sitcom. You should include each of the following:

Social Factors- age, gender, ethnicity, socio-demographic grouping

Media Interests- what other types of media would they use and why

Thinking Point: Why is it important for a producer to know in detail who their

target audience are?

Institutional knowledge Discuss why the programs are scheduled on the channels

which they are aired on (include viewing figures in your notes

Remember to include these key terms:

•Watershed

•Inheritance• •Stripping

•Channel ethos

•PSB

•Scheduling

•Niche

•Mass

•Stereotypes

•Representation

Audience Appeal

Using the audience theory which we have covered explain the different pleasures which these two sitcoms offer their audiences. You need to refer to specific examples in your answers

Remember to include:

The Uses and Gratifications Theory Maslow’s Hierarchy of Needs Dyer’s Utopian Solutions Theory

Assessed Essay (50mins)

Discuss how two sitcoms which you have studied appeal to their target audience, and why they are scheduled when they are.

(30 marks)

Assessment Criteria:

Understanding of how each text fits the institution which it is scheduled on

Understanding of the channels’ brand identities and ethos

Understanding of regulations (watershed)

Understanding of the audience (mass/niche) and viewing figures

Understanding of audience theory

Understanding of scheduling (Inc. programs before and after) and how this appeals to the audience

Precise and accurate use of media terminology