The 7 elements

by Ronan CHARDONNEAU

Involves assignment of edges to regions for purposes of shape determination, determination of depth across an edge, and the allocation of visual attention

Here we see always two things: the image in itself and the idea behind.

Things that are near each other seem to be grouped together.

Here new women's jeans have to be identified as the same "cut" as men's jeans

The benefits of this spray is identified as fresh and natural as sea

Things are grouped together if they seem to complete some entity;

The mind prefers to see

complete forms, rather than

collections of incomplete

forms.

Here we are unconsciously gathering the person sleeping to the computer ad

Things which are similar in some way appear to be grouped together.

The closer in appearance objects are to each other, the more likely that they will be perceived as a group

Here we identify the car as powerful asthe hippopotamus

The sleeping bag is associated to the seal which enforce his resistance to the cold

Points that are connected by straight or curving lines are seen in a way that follows the smoothest path. Lines are seen as belonging together.

The mind prefers to extend

forms in the way they are

‘headed’, visual inertia.

Here we identify the ad as part of the pole

Integrating the product within an environmentto create the feeling of belonging to a group

Here two groups of people are gathered the one who consider that medical drugs are efficient and other kind of medicines useless and the other group

Ambiguous stimuli comes from impossible things such as unfeasible configurations or architectures

Such packaging configuration is physically uncommon