Content creation examples and tips

Content Creation Examples and Tips - SITEARM 1

Sitearm

● Planner and expediter for projects in community, spirituality, arts.

● Le nom en ligne for James Neville


Content Creation Examples and Tips

● Discuss - content creation, sharing, value, and protection

● Using - examples from both real life and the creation and management of Dublin Virtually Live as an online space and community

● Able to address with regard to your own career:

– What is content

– Content value

– Examples

– Challenges

– Intellectual property protection


What is content?

● Content is any material that results from an idea or concept having been expressed into a physical recording medium.

– Physical media include rock, paint, wood, paper, ink, film, vinyl, digital memory, and any other medium that can take an "impression" from a "tool" wielded by the content creator.

● Content is not content until it is physically recorded.

– Because content is recorded, it is shareable: another can see, feel, hear, taste it.

– Because content is recorded, it is copyable.


Real life content

Stonehenge 2950-1600 BC; Cave at Lascaux, France 15,000-13,000 BC


Real life content copying

Stone Age Tools 2.5 Million BC


Content value

● The cost of creation of content is set by the content creator - material cost, creation time, "thinking about it" time, skills required to create the content.

● The market price of virtual content is set by the content viewer - demand (necessary vs. optional), availability (rare vs. common), quality (high vs. substandard), and awareness (known vs. unknown)

– The value of content is what other people are willing to trade for it, whether the trade be in legal tender, equivalent goods and services, prestige, or other currencies.


Content cost of creation

Materials, Skills, Research Time, Design Time, Production Time


Content market price

Necessity vs Luxury; Brand Name vs Generic; Simple vs Gourmet


Content value

Cash, In Kind Goods, In Kind Services, Prestige


Content examples – real world

● Words, music, images, photographs, animations, videos, scripts (programming code), food, lyrics, graphic patterns, logos, websites, toys, devices, sculptures, carvings, buildings

– The Book of Kells, “Lady Madonna”, “The Thinker”, DIT Coat of Arms, DIT Aungier Street Campus

– Today's lunch, this evening's newscast, blog posts, notes, emails, texts, pics, doodles

● We are all content creators, all the time.


Famous content real world

The Thinker, Burj Khalifa, The Beatles, Harry Potter, Mona Lisa, Buzz Lightyear


Everyday content real world

blog post, graffiti, doodles, dinner, email


We are all content creators all the time

History of Mankind, children's art class, adult's working meeting, Burning Man


Content examples – Dublin VL

● All Dublin VL content is made of prims, textures, mesh, and scripts recorded in digital memory.

– DIT Skybox - clickable door, entry ledge, “you are here” map, freebies poster, teleport signs

– Blarney Stone Irish Bar - taps, bar stools, dance animations, music stage, paneling, booths, tip jars

– Dublin VL - River Liffey, Halfpenny Bridge, Guinness Brewery, Universities, Cathedrals, Grafton Street, Saint Stephen's Green

● Dublin Amphitheatre, Dublin Conference Area

* Reference: CTRL-SHIFT-R


Content creation Dublin VL

Regular prim, Sculpted prim, Texture (mahogany), Script, Avatar


Content rendering Dublin VL

Cathedral in wire frame; Cathedral fully rendered


Content Dublin VL

O'Connell Bridge, The Blarney Stone, Highland Marching Band, Blarney Stone (interior)


Content challenges – Dublin VL

● How to make a satisfactory "caricature" of real life in Second Life®

– Give visitors an authentic feel, without totally overwhelming the limited capacity of one private island to hold and operate thousands of prims, textures, scripts, and Avatars.

● How to establish and maintain relationships with real world content owners, whose content has been reproduced in Dublin VL

– Dublin VL Blarney Stone is modeled on real world Gogarty's at the corner of Fleet and Anglesea streets, Temple Bar.


Real vs virtual Dublin VL

River Liffey, Grafton Street, DIT Aungier Street Campus


Real vs virtual Blarney Stone

The Blarney Stone; The Oliver St John Gogarty Bar


Intellectual property“Creations of the mind for which exclusive rights are recognized”

IP category Asset Protected Duration Example

Copyright Right to copy and be credited for musical, literary, and artistic works created by an author

Author's lifetime plus 50 to 70 years

The Happy Birthday Song

Trademark �™℠ Words, phrases, symbols that identify products, services from a unique source

Duration of active use plus 5 years

Jet Ski

Patent Discoveries and inventions of processes, machines, articles of manufacture, compositions of matter

20 years Velcro

Industrial design rights

A shape, configuration or composition of pattern or color in two- or three-dimensional form

10 to 20 years Statue of Liberty

Trade secrets A practice which derives independent economic value from not being publicly known

In principle, indefinitely

Coca-Cola

Source: Wikipedia


Intellectual property protection

● When does IP need to be "protected" from copying?– Is the content creator making a living from selling the

content?

– Will the content creator net lose or net gain if their content is copied, and by how much?

– Was the cost to make the first instance of the content spectacularly high?

– Is the market price for the content spectacularly high?

– Is the cost to make each additional incremental copy spectacularly low?


Protection options

● “Classical” rigid protection

– When I sign on with a corporation as a salaried employee, I sign away all ownership rights to whatever I create while working during corporation hours and using corporation resources.

– When I write and publish a book, I copyright it so that no one may copy, resell, or share any portion of my book without my permission.

● “Creative Commons” tailorable protection

– Copying; attribution; modification; commercial use


Copy “right” and “left”

Copyright notice; Creative Commons license options


Content tips summary

● We are all content creators all the time

– The cost to create content is set by the content creator.

– The market price of content is set by the content viewer.

– The value of content includes alternative currencies such as prestige, good will, equivalent goods and services – not just legal tender.

● Keep a tab on the content you create

– Keep dated content source copies.

– Use both rigid and tailorable flexible content protection and sharing systems.


Thank You!

Education

Content creation examples and tips