MastheadThe masthead is the rock sound logo. The logo is positioned in the top left third of the page and is only small. This suggests that it is the artists that the audience find most appealing as the images are more dominant. The logo is effective as it is unique and can be easily associated with the brand. The colour red shows a continuous colour scheme and contrasts well with the white background. The style of the font is the same as the front cover emphasising its exclusivity and recognition as a label. Necessary information such as the issue number and release date is attached to the mast head. This text has been made smaller so that it doesn’t stand out at much however is still vital information for reoccurring readers which is why its at the top of the page.

Necessary InformationThe date and issue number are attached to the masthead. Another key piece of information dedicated to the contents is the page numbers for the rest of the magazine. The pages with the most appealing stories have larger font numbers. For instance, the page numbers attached to the photos are larger and outlined more prominently. The font has been filled in and is more bold on the story about Alex Gaskarth as this was on the front cover therefore deemed as the most important. The other numbers are positioned in the list of contents which is located in the bottom thirds. Not every story is accompanied by its page number, instead the page numbers within each category of articles are generalised using a scale. For instance, review articles are on pages 86-113 so you have to flick through the pages to find your desired page. This font is a lot smaller however the red stands out from the background and links with the main colour scheme of the magazine.

ImagesAll of the images seem to have equal importance as they join together to make a collage. The images are anchored by the contents category titles and then there is an image for the main article anchored by a pull quote. The features and exposure images are bigger than the noise and reviews suggesting these articles are most popular. The colours in the pictures are mainly black with a few grunge colours which emphasises the genre. The images are of popular artists which draws the reader into the page immediately.

TextThe contents text tells the reader what they will expect from the magazine and what different pages have to offer. The text uses direct address with phrases such as “get ready” which entice the audience to read the articles. The purpose of the text is to show the best bits of the magazine and to act as a glossary which the reader can look at to go to certain pages and find specific artists they want to read about. The text has 4 subheadings in which the articles have been organised to make it easier and more structured for the reader. The order of the text is in order of the page numbers. It is positioned in the bottom thirds of the which suggests the page is led by the images and anchored sub categories. This is also seen through the size of the text which is much smaller than the images. The colour of the font is black and names of artists have been highlighted it bold. This makes them stand out from the rest of the text suggesting the artists are what sells the magazine.

Linguistic featuresThe page uses rhetorical questions such as “who's going to be your new favourite band?” This makes the reader feel more involved. The word “we” is used frequently which connects the magazine to the reader and makes them feel like they are a part of it. It also suggests the editor shares the same interests and likes as the audience. Words such as “exclusive” and “latest” suggests that the magazine contains rare information you won’t find anywhere else. The use of “all” also suggests that everything is up to date and nothing has been left out. The name of the magazine has been included as well of mentions of rock to link the genre, brand image and articles together.

Editors NotesThe editors notes are in the bottom right third and are supported with an image. The image is of the editor with a comical facial expression to illustrate a pun. ( An article is about the music industry being dirty work so he is holding on to a mop) This makes the editor seem more approachable and down to earth so the readers can familiarise themselves with him. He also uses informal and colloquial language such as “shit” and “hey.” This makes him look like just a normal person making the tone of the magazine; it is more relaxed and laid back.

Colour SchemeThe colour scheme of the page is red, white and black. This theme runs throughout the entire magazine. Specifically on this page, the red is the most dominant colour and is used for the most important information such as the editors notes, masthead and page subheadings. The colours are layered to avoid clashing.