1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 1

Corporate Social Responsibility and Competitive Advantage

Kai Hockerts, Associate ProfessorCopenhagen Business SchoolCentre for Corporate Social Responsibility (CSR)Porcelaenshaeven 18, Office 0.113Tel: 0045 3815-3175, kho.ikl@cbs.dk www.cbs.dk/staff/hockerts

www.cbs.dk/cbscsr

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 2

Join Us! Beyond this Day

Take it into every course you will take

Challenge Faculty on how to doResponsible Finance

Marketing Ethical Products

R&D for Social Innovation

Measuring and Reporting CSR

Give feed-back to your programme lines

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 3

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 4

Corporate Social Responsibility and Competitive Advantage

Kai Hockerts, Associate ProfessorCopenhagen Business SchoolCentre for Corporate Social Responsibility (CSR)Porcelaenshaeven 18, Office 0.113Tel: 0045 3815-3175, kho.ikl@cbs.dk www.cbs.dk/staff/hockerts

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 5

Criteria of HUI Ranking

Vision & Policy:Environmental policy (I)

World-wide standards equivalence (II)

www.hamburger-umweltinst.org/Top50.htm

Implementation: Organizational structure (III) Communication (VI) External environmental activities (X)

Outcomes: Sustainability of products (IV) Process optimisation (V) Waste Management (VII) Accidents (VII) Contaminated sites  (IX)

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Leaders of the HUI Ranking

Source: http://www.hamburger-umweltinst.org/Top50.htm

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 7

Laggards of the HUI Ranking

Source: http://www.hamburger-umweltinst.org/Top50.htm

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 8

Is there a Competitive Advantage of CSR?

Analyzing the „Business Case“ for CSR

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 9

90%

140%

190%

240%

290%

340%

390%

440% USA: Leaders vs. LaggardsBerechnungszeitraum: 30.06.94 - 30.06.99)

LaggardsGesamtrendite: 193.0%Annualisierte Rendite: 24.0%Standardabweichung: 15.1%

30.6.1994 1995 1996 1997 1998 30.06.1999

LeadersGesamtrendite: 318.8 %Annualisierte Rendite: 33.2%Standardabweichung: 18.0%

Performance of HUI Leaders and Laggards

Source: SAM Asset Management; www.sam-group.com

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 10

Competitive Advantageor Corporate Adventure?

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 11

CSR & Competitive Advantage

Social Entrepreneurship

1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 12

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For-Profit Public

Non-Profit

are blurringThe Boundaries of Business

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Lists of “CSR” Job Offershttp://www.acre-resources.co.uk/=> leading CSR recruitment company (global)

www.sustainablebusiness.com/=> Green Dream Jobs (US-focus)

http://www.eurosif.org/sri/jobs=> Jobs in Socially Responsible Investing (SRI)

http://uk.oneworld.net/job/list/professional/ => OneWorld Job List - For jobs in human rights, environment, and development (UK-based)

http://jobs.undp.org/ => UNDP jobsite

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18

13 8

5

11

15

18

Examples of Corporate Social Innovation

http://www.cbs.dk/

http://www.cbs.dk/

Grameen Phone

A Partnership between

Grameen Bank

Telenor

http://www.cbs.dk/

Eye Care Van

A cooperation betweenSankara Nethralaya

and

http://www.cbs.dk/