Craig Hansen: Creative Industries 9 keys to success in employment

© Lifeway College & Craig Hansen 2011 All Right Reserved



Creative Industries:9 Keys to Success in Employment

• Intro – who is Lifeway College?– 26 years– 3D, 98%, L6 & L7– Short Courses, STAR / GATEWAY, 2 x 3 credits L3– North, in schools – Blender, GreenButton– IMPD, 150, Free– Achievement Standards PD, Workbooks,

GreenButton • Industry Interview Video


• Students• Teachers• Community Groups



Defn.

NESTA report (Higgs 2008) that:

“…have their origin in individual creativity, skills and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property… For our model we have further segmented this workforce into six classifications: advertising and marketing; architecture, visual arts and design; film, TV, radio and photography; music and performing arts; publishing; and software, computer games, and electronic publishing.”


Creative Industries:Keys to Success in Employment

• PhD / Industry Feedback / Student Feedback / Graduate Feedback• Interpersonal characteristics ‘soft’ skills

– Team work• Followership• Tasks & Timeframes• Critique & Receipt

– Leadership• Self – commitment, representation• Others – within & without

– Problem solving• Research • Self-direction• Proaction




• Technical skills– Software

• Adobe• AutoDesk or Open Source Alt.• AfterFX, Nuke or Open Source Alt.• UDK, CryEngine, Unity ()

– Specialisation• Generalist vs. Specialists ($55k vs $95K)

– Principles• Animation vs Acting• Shem Dawson Showreel




• Assessment– Real-life scenarios

• JetBlack• Phobi• Juniper Passion

– Skills-based• Intense reinforcement

– Industry placements• 3D Live, Oktobor, Huhu Studios• Drew blood on the industry guest • OK with portfolio approach




• Culture– Adapt to new culture• Assimilation• Living leadership

– Language, values, expectations• No bad ideas - • Resolve negatives positively

– Creative processes• Generators vs consumers




• Industry Network– Taken the blog risk• CGtantra

– Entered the competition• Playing with the big boys now

– Built the LinkedIn connection• Peers• Recruiters• TDs


• Bridgstock, R. (2009). "The Graduate Attributes We've Overlooked: Enhancing Graduate Employability through Career Management Skills." Higher Education Research and Development 28(1): 31-44.

• Bridgstock, R. (2011). "Skills for Creative Industries Graduate Success." Education & Training 53(1): 9-26.



• Resource Provision– Precourse information– Support services– Learning packages – hardcopy, digital– Learning processes – online, moodle, peers,

blogged, FAQs…





• Mandatory mechanisms– Student success courses• Exam ready• Goal setting• Mind-mapping, production bibles, story boarding• Creative week

– Social connectedness activities– College ‘know-how’ seminars and information

media– Study-career goal setting strategies & tactics



• Communication: – To industry regarding potential graduates and their

skill sets– Use of industry guest speakers– To students about the industry opportunities– Gathered from industry regarding

• required skill sets• professional capacities• interpersonal characteristics

– Stage student feedback – entry, during & exit



• Pre-Graduation Marketing– Push Marketing– Pull Marketing– Mass Marketing– Authority Site Input




• Interpersonal characteristics ‘soft’ skills• Technical skills• Assessment • Culture• Industry Network• Resource Provision• Mandatory Mechanisms• Communication• Pre-Grad Marketing

