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Presentation to University of Michigan Dearborn students on how to create and manage your brand on social media outlets. Presented March 21, 2013.
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DEARBORN
Personal Branding on Social Media
Presented by: Lynn Haliburton
BRAND YOURSELF
Brand Creation
• Define yourself• Determine your audience• Establish messaging
Branding
• Logo• Tagline• Tools
BUILD YOUR BRAND
My name is…
LHaliburton
About LHaliburton
• Username on all social media outlets• Consistent through all outlets• Reserve name, even if not active
– Stops devaluation of your brand
You are not
You are not….
Don’t create multiple profiles
Multiple Profiles Causes
• Brand Confusion• Potential Posting Mistakes• Split Personalities
Social Media Outlets Keep Growing
Where should you be?
1) What do you like to do?
2) Where is your industry?
Understanding Klout
BE YOUR BRAND
You are whoever you say you are
Be Yourself
But, think
before you
post
KLOUT SAYS I’M KNOWN FOR…
What I Do
Social media strategy
AppsCommunity
I’m also influential in Cats…Well that’s a mistake!
BRAND MANAGEMENT
EMPLOYERS ARE LOOKING
Again…Think before you post!
Once it’s out there, it can’t be taken back
Check your privacy settings
Customize Facebook Lists
Simple Wash Application
Manage Your SEO
Google Yourself
Create an alert
Google.com/alerts
Add Quantifier
LINKEDINProfessional Social Networking
Create your own headline
Try to get
Clear headshot
Maximize Your Profile
Create your URL
Increase Your SEO• Post updates• Join groups• Make connections• Custom headline
Changed headlineConsistent updates
Ask for Recommendations and Endorsements
GOOD SOCIAL MEDIA PRACTICES
Don’t link social media accounts… It’s annoying
Follow Companies
Know your industry influencers
Follow them on their social networks
Have conversations
Questions?
DEARBORN
Lynn Haliburtonabout.me/lhaliburton
@lhaliburtonlinkedin.com/in/lhaliburton
