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Creating Email Campaigns that Increase Donations while Saving Time
and Money
Jeanette Brown, MBA
Marketing Strategy Manager, Informz
30%
About Me
@emktg_guru
Retaining accurate contacts
Challenges Faced
Lack of staffing and budget
Integrating email with other outlets
Integrating data systems
Creating a Plan
Conduct asset inventory
Set realistic goals
Diversify communications
Plan your communications
Donor Cultivation
Utilizing Email
Speak to Who They Are
Number of recipients
Past Donor
Behavioral Targeting
37% open rate!
ROI Tracking
Social Media
24.3%
Include an email sign-up
Share stories
Post pictures
Thank donors in status
Social Tips
Video How-To
Video How-To
Subject Line
<90 seconds
Cross Promote
Keywords
Donor Management
Simple Message
Foot in the Door
$$
Thank You
Immediate Response
Final Notes
Target donors based on actions
Humanize your communications
Integrate technologies
Let us help you!
Jeanette [email protected]@emktg_guru
Informz: www.informz.com1.888.371.1842@informz
