Creation of our Digipak

Tia Kelly-Hunnigale

Inspirations• Our inspirations for our colours, font’s and

imagery of our digipak came from girl bands like Cleopatra and TLC.

The TLC digipak gave us the inspiration to show the girls as fun and colourful. It also gave us the idea for a large colourful font as a logo and to use white vs. colour.

Cleopatra is a girl band made up of three fun , young girls and this is exactly like our girl band which is why their colourful background grabbed our attention so much. We thought that this would have the same effect on our target audience as its bright , bold and represents the playful side of the girl band.

Colours

• The colours we used were white, beige, pink, blue and red/orange. We chose these bold colours because we thought they showed our girl bands bright and playful character as well as their pure and youthful side. The white also is used because of the mise en scene in our video. There is a lot of white background and costume and in order to link our main product with our ancillary products we would use white as one of our main colours.

Fonts

• We chose two different kinds of font. We chose graffiti because it exposes the girl bands urban style and adds to the ‘street’ theme of our music video. Graffiti is also a very creative, bold font and would grab the attention of our audience making our digipak easy to sell.

Imagery

• The imagery used is based on the formations of our girl band. We show many pictures of the girls in the band standing in formations as well as in the main product where they are dancing in formation. We thought this would show the togetherness of the girls in the band. We also used individual photographs to show the girls individual personalities. This is a great feature to our products as it allows the audience to see the girls as a group and idolise a particular girl as an individual.