Creative Marketing

Group: Central Perk - MDM Hult13 Dec. 2010

Positive TV:Attracting Sponsors





Now, Let’s Change Our Perception of the News…














Current Situation and Competitors

Group: Central Perk - MDM Hult13 Dec. 201013 Dec. 2010 Group: Central Perk - MDM Hult

SWOT ANALYSIS HELPFUL

To achieve the objective HARMFUL

To achieve the objective

Internal Origin

STRENGTHS

Innovative conceptDatabase of 500 small brands for micro branding100,00 viewers magi cal number

WEAKNESSLack or resources , human and economicalHigh investment in content productionNeed of creative ideas to sell to the sponsorMinimum viewers data acquisition.Lack of data analysis may result in lose of advertising and sponsorship opportunities .

External Origin

OPPORTUNITIESInnovative conceptImportance of the CSR actionsBrand image and ethical association.Increase of “holistic” organizations and companies.Number of countries for expansionConstant increasing of online TV viewers

THREATSSmall brands don’t understand the benefits of being sponsors.People aren’t used to film and share good news.Economical crisis may push the companies to forget about their CSR activities.




Solutions and Channels


Series


Series


Events (Online)


Country Image Reversal



Channels

CRM

LinkedIn

Website & Blog

13 Dec. 2010 Group: Central Perk - MDM Hult


Universities and students



Universities and Students

Example – University Lipdub project


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Channels

• CRM

• Linkedin

• Website and Blog

• Events



Phone Application

Sponsor


Channel PossibilitiesLifestyle

Spas/retreatsRecreational activities

NewsBreaking storiesMost popular viewed on the website

FoodRecipesDeals within the company

Family“Entertain your child”Family vacation ideas

Eco-friendly options“How to” section


Channel


Sponsorship Benefits

Creates exposure for sponsoring companies

Creates a good company image by associating with PTV



Time for Creativity


PRE-LAUNCH








Bad news wears us out. Let’s change it!


LAUNCHING


People keep asking where the good news is, as major media outlets are currently ignoring that they are already there.

Our stories tell positive things that occur in normal life, our main characters are human beings, they are the core inspiration.

The video shoots different situations in people’s lives: small pieces of happiness when you receive good news. All the nice moments just by simple daily good news.


• We start the scene in a metro, guy catching the train.

• A group of students checking their names on a board at school.

• A father discovering that their baby is a boy.

• A girl arriving at home, she forgets the keys and then her sister arrives.

• A women checking her plants and realizing there is a little tomato.

• A group of boys in front of a public phone accompanying his friend when the girl says yes.

• Girls in a concert when the singer plays their song.


More good than bad occurs daily.


Be one of us, help the good news travel faster.

www.positivetv.tv/sponsors


Positive TV:Attracting Sponsors

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Andrew Boyd Beatriz Briones

Taylor Travis Martha Tolosa

Education

Creative Marketing