Creativity

Tends to be used in combination with one of the other topics!

Creativity

• It is important not to assume one answer to any question! Rather than ask yourself the question,

• ‘How have I because more creative?’, ask yourself,

• ‘Have I become more creative?’.• If you answer the second question, then you will

evaluate your progress much more thoroughly rather than just describe what you have done.

Creativity

• Think about the pros and cons of the technology, software, research (esp into conventions) and planning you did

• Perhaps your options (creativity) have sometimes been limited by these things (imove, cameras, equipment, lack of knowledge)

• Or perhaps your options were broadened, developed, emphasised by these things

• How could changes to these things be improved to make you even more creativity?

Creativity

• What do we mean by creativity anyway?• Is it being– Original?– Different?– Cleverer?

• What does creativity mean to you? (Think, Pair, Share)

Creativity – Serious DefinitionsA process needed for problem solving...not a special gift enjoyed by a few but a common ability possessed by most people" (Jones 1993)

"The making of the new and the re arranging of the old" (Bentley 1997)

"Creativity results from the interaction of a system composed of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognise and validate the innovation." (Csikszentmihalyi 1996)

"There is no absolute judgement [on creativity] All judgements are comparisons of one thing with another." (Donald Larning)

Creativity - Influences

• Think about where your ideas come from? It is likely to be a combination of influences and some original thinking.

• Think first about influences – Make a list– Identify specific real world media text, media products

and other students work– Are there things outside of ‘media’ that have influenced

you?

• List specific aspects of your production that have been influenced by these external influences

Creativity – Influences

• How did your audience influence you? Give specific examples

• How did other member of your team or other members of the class influence you? Give specific examples

• How did your teachers influence your work? Give specific examples

Creativity and You

• Now think about what has been original in your work? Did working alone help or hinder this?

• Is originality still possible? What does Post Modernism have to say about this? Are you able to be original when you are required to do certain things for OCR

• Have you developed your own personal themes/style/aesthetic in the last two years

• Identify specific aspects of your productions that you could talk about to illustrate these points

Evaluation of Creativity

• How has what you have done encouraged and developed your creativity over the last two years? – Technology, research, planning, conventions

• Are you more creative now? How or why not?• What impact has creativity had on your work?• Is creativity important?

Preparing for the exam

• Consider how the elements below have helped or hindered creativity. Give specific examples. You need to write about AT LEAST 3 productions

Production Research/Planning Digital Tech Post Production Real Media conventions