Cultural BrandAirika Adams

Strategy 2

Converse

Sneaker of all lifestyles

Converse sneakers showed up in rock clubs, on the streets, on rappers, on icons, on rebels and originals. It became the sneaker of choice for individuals.

Y O U N G

T E E N S

K I D S

M E N

M O M S

Y O U N G

CULTURAL MOVEMENT NOH8

Promote marriage, gender and human equality through education, advocacy, social media, and visual

protest.

The NOH8 Campaign is a photographic silent protest

+

I AMBringing awareness to who you are.

Celebrating individuality.

Learning about equality.

Sharing stories.

Encouraging others in need.

TACTICSIDEATION VIRAL VIDEO EVENT TOUR

IDEATION/EVENT :

Create new converse running shoes that stand for acceptance.

Walk for I AM acceptance with “Jason Collins.

VIDEODevelop I AM viral video. Record their stories of overcoming.

Strangers

Who are they question.

TOUR I AM TOUR

Going to underprivileged schools.

Speaking on “Accepting”.

Giving kids the limited edition “acceptance” converse shoe.

Being who you are + Equality = acceptance