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Learn strategies to help achieve your customer engagement priorities and goals across multiple channels to improve operational performance and drive revenue results.
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2014 Enterprise Client Summit
Unlock the Value of
Your Communications
2 2014 Enterprise Client Summit
Challenges
Competing on cost isn’t viable
Postage costs aren’t predictable
Digital is seen as cheaper and more relevant
Job sizes are smaller
Ad hoc jobs are more attractive
Print will dominate in the medium term
3 2014 Enterprise Client Summit
Imperatives
Increase the value of each piece. Take advantage of
digital technologies to increase the engagement of each
piece
Decrease the cost of each piece. Take advantage of
digital color and your total scale to reduce your costs.
Kevin Marks
Vice President, Production Print Global Product Management & Marketing
Optimize Print and Mail Efficiency
The White Paper Factory™
5 2014 Enterprise Client Summit
Responding to a digital world
Digital Enrichment
Digital Enablement
Digital Engagement
6 2014 Enterprise Client Summit
Digital Enrichment
Leverage digital content to add relevance or value
Reduce costs by reducing calls to call center
Add content such as video or rich website
Payment options
Notification solutions
7 2014 Enterprise Client Summit
Video billing example
Printstream
• Extract data
• Store for later retrieval (XML, database)
Content Request
• Retrieve the stored data
• Enrich based on current context (best next action)
Serve Video
• Render video
• Track responses
8 2014 Enterprise Client Summit
Example
9 2014 Enterprise Client Summit
Digital Enablement
Channel Explosion
New channels (personal cloud) for archival
• Dropbox
• Cloud Drive
• …
• Evernote
Adding a single stream to deliver to any location
10 2014 Enterprise Client Summit
Digital Engagement
Channels must be
coordinated
All pieces through the
print channels have to
be available in any
other
Actions on all channels
must be synchronized
Jay Bourland
SVP & GM, Customer Engagement Solutions
Improving value through engaging
communications
12 2014 Enterprise Client Summit
Total cost of print and mail
Printer lease/depreciation
Toner / Ink
Premium paper
Assembly
Mailing
Pre-print forms
Pre-print envelops
Storage
Management
Obsolescence/waste
Mail finishing lease/depreciation
Reprints
Wait time
Work in process storage
Postage costs
Postal Compliance
Pre-sorting
Sorting lease/depreciation
Service and maintenance
Square footage
Power
Labor
Overtime
Penalties and fines
Inventory
13 2014 Enterprise Client Summit
White Paper Offset
Printer
Envelope
Printer
Shells
(& storage)
Branded, Windowed
Envelopes (& storage)
Digital
Printer
White
Envelopes
Finishing
Co-mingling
Jobs
Workflow considerations for integrating
print and mail
14 2014 Enterprise Client Summit
Tightly integrated document
manufacturing
Print in presort order,
comingled statements and
envelopes in full color
Assemble envelope wraps and
print in-line during mail finishing
Add relevant messages on
the statement and envelope
15 2014 Enterprise Client Summit
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IntelliJet™ 20 Printing System to print variable data,
high-quality colorful, communications
Production Intelligence® Output Management
software for End-to-end system integrity
Produce personalized communications
that drive business results
Solution: Aflac adds relevant benefit information as well
as targeted offers for other types of policies directly to
their customer communications. Multiply this by 400,000
statements per month and it's a potent cross-sell
channel.
17 2014 Enterprise Client Summit
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Implement an ultra-lean White Paper
Factory™ environment
IntelliJet® 42 Printing Systems print high color
quality, 100% variable data statements
Pitney Bowes Mailstream Productivity Series
high-speed inserting systems
P/I™ Output Management software optimizes
workflow and provides process integrity
DFWorks® Full Service IMb Manifesting and
Client Job Tracking
Solution: A leading global bank is applying innovative
digital color print technology to help eliminate pre-printed
forms, lower postage costs, and enhance their customers’
experience. They are also adding personalized offers and
other relevant information to their newly designed
statements to drive higher higher levels of
customer engagement.
19 2014 Enterprise Client Summit
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Journey to a White Paper Factory™
Move to variable data print and eliminate pre-printed envelopes
• Eliminate pre-printed envelops
• Simplify inventory management and storage
• Eliminate waste
Move to variable data print and eliminate pre-printed forms
• Eliminate pre-printed forms
• Simplify inventory management and storage
• Eliminate waste
Consolidate smaller jobs
• Leverage ADF throughout organization
• Household documents
• Maximize postal discount
• Increase productivity
Add colorful relevant offers and messages
• Drive customer engagement
• Increase revenue
• Clarity call to action
• Barcode verification
• Accelerate payments
Shift to inline wrapping of envelopes
• Speed production
• Lower costs
• Simplify inventory management and storage
• Eliminate waste
End-to-End Integrated White Paper Factory