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SPICEJET AIRLINES

Customer relationship management presentation on SPICEJET

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Page 1: Customer relationship management presentation on SPICEJET

SPICEJET AIRLINES

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PRESENTED BY-SUMIT PATEL

IN GUIDANCE OF-Miss Surjeet Kaur

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CONTENTS

INTRODUCTIONHISTORYAIM AND MISSIONSERVICESDESTINATIONCUSTOMER COMMENTSAWARDS AND ACHIEVEMENTS

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INTRODUCTION TO

Spicejet limited.BSE Code: 500285ISIN: INE285B01017SECTOR: Airlines

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SpiceJet is an Indian low-cost airline headquartered in Gurgaon, India. It is the country's fourth largest airline by number of passenger carried with market share of 12.3% as of July 2015.The airline operates more than 270 daily flights to destinations, including 34 Indian and 7 international cities.

HISTORY

The origins of SpiceJet track back to February 1993 when ModiLuft was launched by Indian industrialist S K Modi, in technical partnership with the German flag carrier Lufthansa. The airline ceased operations in 1996.In 2004, raised funds and restarted operations as SpiceJet following the low-cost model. SpiceJet leased 3 Boeing 737-800 aircraft.

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S. K. MODI(FOUNDER OF SPICEJET)

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COMPANY’S AIM “To become India’s most preferred low cost airline, by providing the lowest air fares and highest consumer value to the price sensitive consumers of the country”

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COMPANY’S MISSION “To ensure that flying is no longer confined to CEOs and business travelers, but affordable to everyone”

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CUSTOMER SERVICESo Personal valet at airporto Personal and exclusive loungeso Refreshment and musico Three course mealo Baggage assistanceo Award wining web portalo Inflight entertainmento Spicemaxo Spice adds-ono Spice connect

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FIRST CLASS Highly comfortable seat, 180-

degree recline, sleeperette.

The first class cabin seats just 12 passengers.

Two-abreast seating ensures you are always in an aisle seat or a window seat.

The air show constantly screens your flight pattern, aircraft altitude and speed. And much more.

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EXECUTIVE/BUSINESS CLASSSpacious cabins & plush seats

Aisle or window seats for every passenger on 747 aircraft

Delectable entrees accompanied by wine

Exclusive check-in facility

Lounge facility

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ECONOMY CLASS Choice of Continental or Indian cuisine Non-veg/ Veg. Complimentary liquor/ wine Well positioned movie screens for cinematic viewing

pleasure Selection of meals Improved illumination & temperature control systems

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DESTINATION

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INTERESTING CUSTOMER COMMENTS

Adequately Priced Inside Temperature More Than Outside Pathetic Cancellation You Get What You Pay Seat Pitch Very Tight Airlines From Hell Love Spice For Life Juvenile Check In Rules SpiceJet Airlines First Flight Made Delightful

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AWARDS AND ACHIEVEMENTS India's Low Cost Airline by Outlook Traveller (2008, 2010, 2011 &

2012) India's International Low Cost Carrier of the Year- 2012 by Travel

Agents Association of India. (TAAI) India's Most Outstanding Airline LCC-Domestic Award, by Travel

and Hospitality. (2012) Best LCC Website at 'World Low Cost Airlines Asia Pacific

Conference', Singapore. (2010, 2011 & 2012) India's Top 100 CIO Award for customer satisfaction and business

growth category. (2007, 2008, 2009, 2011 & 2012) India's best low-fare airline in a survey conducted by MaRs on

behalf of Hindustan Times (Dec 2009) World Travel Market Award for multi-channel approach in

distribution. (2009)

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ACCIDENTS

7th Dec 2012, New Delhi

More then 100 passengers have close to shave after Spicejet airplane loses part of its wing after hits lamp post.The aircraft , boeing 737-800 was proceeding towards runway 28/10for takeoff at around 7.40 pm when the right wing collided with the lamp Post along the taxi way.

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Causes of accidents

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BIBLIOGRAPHYGoogle.ComWikipedia.ComAeroinside.com

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Thank You