Case study IVA ŠVECOVÁ – use of Enterprise Cultural Heritage

The aim of this case study is to provide you with an example of Enterprise Cultural Heritage training material use.

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Before you start…

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Ivana Svecova Freelancer

Ivana is an author, artist, potter, painter, designer, curator, gallery organizer and many more.

She paints portraits, porcelains, ceramics and canvas but she is probably more famous for producing porcelain, ceramics and pottery and then painting them.

She has tried to replicate a lot of the old designs on all of the above and has done a lot of exhibition to showcase her work to the public with critical acclaim.

Image from http://www.ivasvecova.cz

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Innovation through heritage

Ivana found the ECH training material very interesting and informative in her line of work because her work entails trying to maintain or sometimes revive some old forgotten cultural design by producing replicas of potteries and ceramics designs, she then paints everything by hand and they are all displayed in her exhibition.

She is one of many local artists trying to maintain and show the very rich heritage and culture of Czech Republic.

You can find more of her designs and exhibitions on her website www.ivasvecova.cz

Happy TeddyOlejomalby

Akryl

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Brand management applied…

The ECH material has also been helpful with how to market her paintings to the public, how to carry them along so that they feel like they are part of the creative process.

By involving the public in the process she is able to create more buzz about her paintings which will also attract more people to come and see the exhibition.

Ivana also intends to use other ideas from the ECH material like brand management and intellectual property management to promote her work. IP Management will especially help her to maximize the value of her specific knowledge in her work that is unique to her and nobody else.Image from http://www.ivasvecova.cz

The content included in this training material has been compiled by the MNEMOS project team from a variety of sources. The MNEMOS project team reserves the right to change the terms and conditions of use of this training material without notice and any time. The training material is produced for educational purposes only and does not offer legally binding advice. The training material as well as the www.enterpriseculturalheritage.org website are made available “as is” and “as available”. MNEMOS project team makes no representation and does not warrant:a) That the information selected for the training material and the website is comprehensive, complete, verified, organised and accurate;b) That it is licensed by the copyright or database right owner of any third party content to include or reproduce such content in this training material and the website;c) That the training material and the website will be uninterrupted and error-free; andd) That the server from which the training material and the website is available is free of viruses or bugs.

Disclaimer

This work is licensed under Creative Commons Attribution 3.0 Unported License.

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End of Case Study in Enterprise Cultural Heritage (ECH) Management use

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