Data Mapping: Developing FE and HE market intelligence

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Geographical Information Systems are able to collate, store and analyse data to produce visual images, usually maps, to quickly show the impact of a set of parameters.

GIS uses Ordnance Survey data sets (Vector and Raster) and is a reliable geographical representation globally down to street level.

What is Data Mapping?

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Heatmaps representing concentration of points.

Heatmaps representing distributions of attribute values

The service provides additional levels of analysis to college held data i.e. ILR data, CRM data, Course directories, staff CPD data

Two key types of analysis

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Learner/Staff details – age, gender, home postcode, prior level of attainment.

Course details – Type of Programme (Apprenticeship, Study programme, Full cost) Sector Subject Area, Course by code, by Level of study, by awarding organisation.

LLDD and Health Problem – additional information about a learner’s disabilities, learning difficulty and/or health problem.

Learner Funding FE/HE Financial support Employment Status Marketing deployed to date Existing and new market intelligence for employers and local

businesses

Attribute Values

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UK mapping is a sophisticated and complex system - various types of map can be produced to add to the detail of analysis:

Administrative boundaries; Counties, Districts, Local Area Partnerships all provide operational areas for Education & Training providers.

The Transports Networks are vital to Land based Colleges and their students. Bus, rail and road mapping can all be applied with attributes.

Types of Map / Boundaries

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www.Landex.org.uk

Datasets

We currently have data sets to show the position and specific attributes for all FE providers, performance data and external quality ratings.

We have location data for all Schools including those with/without sixth forms

We have route mapping for all bus stops, road and rail nationally.

Identify high concentrations and gaps in provision locally/regionally/nationally.

Justification of course offering in relation to local employers.

Accurately Map local providers to develop effective marketing strategies i.e. potential competitors in relation to current recruitment

Why Use This Service Now?

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Since 2010, More than 400 new free schools and technical schools have been approved across England, amounting to more than 200,000 new school places1.

These include; Free Schools, University Technical Colleges, Studio Schools, Academies, City Technology Colleges.

In addition to FE College with Residential Provision, General FE & Tertiary College, Specialist College, Private Training Providers, Universities and Employers.

Accurate Mapping becomes more important in a crowded provider environment.

1 https://www.gov.uk/government/news/unprecedented-number-of-new-schools-opened-since-2010

Complicated Education and Training Market Place

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www.Landex.org.uk

Green Dots = Learners studying Animal Care level 2

Purple dots = Competitors offering the same programme

Heat map represents the number of bus stops along a route. Green curve shows potential gaps in recruitment for further research.

Example (simplified for Data protection)

Plot high numbers of points to millimetre accuracy to improve visual impact. Show distribution in heatmap or physical marker format. Overlay layers of data to compare multiple datasets on the same

map. Adjust every aspect of the map inc; size on screen, scale

geographical boundaries, 1000’s of different marker combinations.

Produce high quality maps with attribute tables and metadata included.

Add analysis to maps via external shapes and graphics and add commentary to all areas.

Add branding, colour schemes, logos.

More than a Google map…

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