New Media and the Transformation of Health Al Lundeen

Deputy Director, Office of Public Affairs California Department of Public Health

April 15, 2010

► H1N1: A Brief History

► The Media Plan

► Lessons Learned

H1N1: Turning a Crisis into Opportunities

Google Most Popular Searches 2009

Conducted Weekly Teleconference, Web cast and Press Briefings

News coverage on KCRA-TV (NBC) Web cast on home page

“Healthcasts”

Conducted Statewide H1N1 PSA Contest

H1N1 Video Contest: Lights, Camera, Save Lives!

News coverage on KCRA-TV (NBC) http://cdphfilmfest.org

Web site, Intranet, Social Media, continued

► Twitter

► Facebook

► YouTube Channel

“Just completed testimony before Congressional committee regarding response to pandemic flu.”

Text Campaign

 

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Text “NO FLU” to 30644

Media Campaign

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Lessons Learned

► Regular Communications with Public► Employed Risk/Crisis Communications Strategies► Included New Media in all Activities

Questions?Questions?Al.Lundeen@cdph.ca.govAl.Lundeen@cdph.ca.gov

916.440.7259916.440.7259