DE Conferentie 2005 Peter de Jong

DEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 1

Enriching the Cultural Visitusing a multimedia guide

10 November 2005

By Peter de Jong

ConnectedCulture


Contents

1.Introduction

2.A pilot at a Paris museum – what experience to address?

3.NAVIguide

4.GuideID

5.Concluding remarks


Introduction

• Background ConnectedCulture in consulting, eBusinessand design of interactive media experiences

• Focus on effective use of new media in a cultural setting, not technology for technology’s sake

• ConnectedCulture focuses on the consultancy and the delivery of new media based services for the cultural world

• Key question today after the major technical obstacles seem to have been overcome: What does the visitor want?


A museum visitA cultural and social experience?

Not together

Experiencing the cultural visit separate – The visit is with companions but there are barriers for social interaction

Not alone

Not experiencing the cultural visit alone – attempting to make social contact during the visit

Alone

Experiencing the cultural visit alone – The visit is done without the presence of companions

Together

Experiencing the cultural visit together – sharing the experience with companions

Stéphane Debenedetti, Investigating the rôle of companions in the Art Museum Experience


A pilot at a Paris museumusing multimedia guides

• Important museum in Paris with international reputation

• They question the value of using multimedia guides in a museum context. Is it more than an audioguidewith a screen?

• Focus on a pilot in an exhibit space to understand the possibilities and limitations, as an element in a strategic study

• Pilot during spring 2006


Our selection of providers of a multimedia solution

• For these tests we selected two potential providers of a multimedia capability that are not one of the main players

• The providers deliver a proven solution, no vapourware

• In the following two sections we present WiVID known from the Smithsonian Institution in the USA, and GuideID known from museum Kröller-Müller in the Netherlands

• We will briefly look at the set-up of each solution and reflect upon the visitor using these multimedia guides


NAVIguide from WiVIDAn extensive system

• The NAVIguide is based on the HP4700

• WiFi network both for communication purposes between and towards visitors,and localisation purposes

• The NAVIguides are stored in a dispensing kiosk, which also recharges the guidesand synchronises content

• Usage of a “MyVisit” website where the visitor is able to personalise his visit beforehand, and is further able to refer back to the visit afterwards, using bookmarks during their visit

• A content management system is being provided for the organisation, development, and production of content for deployment on the NAVIguide

• Management information creating insights into visitor needs


NAVIguideSome of the functions

• Content display and playbackFor audio, animation, text, images and video. Either by user interaction or content pushed based on location

• Way-findingMaps show visitors’ locations, objects of interest, essential services. Using localisation this is shown relative to your position

• MessagingAn integrated messaging system for contact between visitors and between the museum and their visitors using a pen-based interface

• Scrapbook/bookmarks/workbookObjects, places and content components can be saved for later viewing over the internet. Furthermore there is the option to write notes or make drawings which can be converted to a workbook


A multiple museum implementationA uniform design of the interface


• Choose your preferred item and find it on the map

• Information points, toilets, restaurants, etc.

Map ScreenWith Quick Find function

Or looking for your group


Messaging ScreensHandwritten messages to communicate

Writing a message... Selecting your recipients

Looking at your inbox


GuideID systemAn off-the-shelve solution

• PDA based on HP 2210

• ControlCenter: Windowsbased appli-cation to manage content changes

• BaseStation: For storing the guides, charging them, and synchronising content

• Possibility for the visitor to bookmark a the content on an object for later viewing through the internet

• Usage of infrared tags to trigger content of objects, blue-tooth tagsfor room introductions

• Management information to create insight into the visitor

• Business focus is delivery of systems, not on the delivery of content


GuideIDA system guided by simplicity

• Content display and playbackFor audio, animation, text, images and video. Content triggered by tags (Infrared, blue-tooth, RFID)

• Way-findingMaps show objects of interest and essential services. No localisation implemented, but possible using blue-tooth tags

• Book-markingInformation on objects can be bookmarked for later viewing over the internet


Media screenFocus on easy to use


Group screen for multiple objectsand the Menu screen


Concluding remarks

There are two main difference in experience:

1. Finding the content for the object:

• GuideID uses tags to trigger information, and depending on the technology this is either pushed to the visitor (blue-tooth) or pulled by the visitor (IR)

• WiVID let the visitor select the content around a certain object, even when the object is not in view but also pushes information to the visitor based on localisation

2. Social aspects

• GuideID allows the museum to communicate messages to the visitors but not messaging between visitors

• WiVID allows both museum staff and visitors to send messages, where visitors can send messages to their friends. In combination with being able to see where your friends are, you can be virtual together


149, rue Saint-Honoré, 75001 Paris, France

t: +33 1 47.03.10.76 f: +33 1 42.60.27.46

e: [email protected]

Thank you for your attention

Education

DE Conferentie 2005 Peter de Jong