Year 7Joe & Kieran

DELICIOUS

Who – Parents, Hosts for parties, anyone who buys from the deli-counter.

What – Helps calculate how much ham, salami, etc. you need from the deli-

counter without having to guess. Need sandwiches for the week for 5 kids? The app will work out how many Kg. or lbs.

you should ask for.

When and Where - Use the app at the deli counter when ordering for the family

packed lunches or big summer party.

Why - We made this app so parents and hosts can let their smartphone figure out the amount, weight, and thickness of the

deli they need to buy.

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DELICIOUS Problem:

A mum walks up to the deli counter

needing ham for her kids school lunches.

She has an idea of how much she needs, but always seems to ask for too much or

not enough.

DELICIOUSQuestion:

How can someone easily calculate

the right amount of deli slices in

kilograms or lbs at the deli counter?

DELICIOUSKey Insight Statement:

This app could save you money by calculating the precise amount required.

You can order your Yorkshire ham with the

confidence that you know how much you need in

any measurement and at what price.

No more accidently buying too much deli for

children at school.

DELICIOUS Mini Elevator Pitch:

Our team, Delicious is developing an app to help parents, party

organisers, or anyone who needs to order deli from the deli-counter.

The app prompts the user to enter how many sandwiches you need, for how many days, the thickness of the

slices, and the cost per kg or lbs.

The app then calculates the right amount of deli meat to order.

“could I have ½ a kg of Yorkshire Ham please”

DELICIOUSCompetitors are restaurants or just

for specific stores in the USA.

DELICIOUSMock-ups: How To

DELICIOUSMock-ups: Enter the details to

help delicious calculate the recommend amount of deli meat.

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These are still early GUI mock-

ups but hopefully the final version

will look even better.

DELICIOUS Feasibility:

This is a very easy app to make. The first version only

needs to have the …

1. User enter the amount of kids/people we need

sandwiches for.

2. Users enter how many days we need the sandwiches for.

3. Users enter how thick they want the slices.

4. Users enter how much the deli is per kg/lbs.

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Customer Pledges:

All my friends said they would get their parents to download the app,

but no one really wants to pay for it.

DELICIOUS Marketing Strategy:

This is a simple app that could be used by anyone who needs

to shop for deli meats.

We plan to promote this app by targeting ADSA, TESCO,

Sainsbury's, Waitrose, and Morrison's.

Targeted Advertising within the stores would be very unique

and desirable by many stores.

There is an opportunity the release new apps under the

same concept…

Cheese-ciousFish-cious, etc.

DELICIOUS Marketing Strategy:

This is a simple app that could be used by anyone who needs

to shop for deli meats.

We plan to promote this app by targeting ADSA, TESCO,

Sainsbury's, Waitrose, and Morrison's.

Targeted Advertising within the stores would be very unique

and desirable by many stores.

There is an opportunity the release new apps under the

same concept…

Cheese-ciousFish-cious, etc.

Wildcard:

We had lots of help with our idea from parents, teachers, students,

and the Apps for Good Community.

Thank you all.

DELICIOUS