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LAW OF DIMINISHING MARGINAL UTILITY AND LAW OF EQUI MARGINAL UTILITY

Demand analysis

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Page 1: Demand analysis

LAW OF DIMINISHING MARGINAL UTILITY

AND

LAW OF EQUI MARGINAL UTILITY

Page 2: Demand analysis

UTILITY

Characteristics:

• Utility is subjective/not measurable• Utility is variable• Utility is different from usefulness• No legal or moral connotations

Page 3: Demand analysis

Marginal Utility (MU)

The word Marginal means “Border” or “Edge”.

It is the addition made to the total utility by consuming one more unit of a commodity.

Page 4: Demand analysis

Total utility (TU)

Total Utility refers to the total satisfaction derived by the consumer from the consumption of a given quantity of a good.

TU = Sum of all MU

Page 5: Demand analysis

The exponents of the utility analysis have developed two laws which occupy a very important place in economics theory and they are :-

# Law of Diminishing Marginal Utility

# Law of Equi-Marginal Utility

Exponents

Page 6: Demand analysis

Lawof

Diminishing Marginal Utility

Page 7: Demand analysis

This law state that as the amount consumed of a commodity increases, the utility derived by the consumer from the additional units, i.e marginal utility goes on decreasing.

According to Marshall, “The additional benefit a person derives from a given increase of his stock of a thing diminishes with every increase in the stock that he already has”

STATEMENT

Page 8: Demand analysis

EXPLANATION

As more and more quantity of a commodity is consumed, the intensity if desire decreases and also the utility derived from the additional unit.

Page 9: Demand analysis

All the units of a commodity must be same in all respects. The unit of the good must be standardThere should be no change in taste during the process of consumptionThere must be continuity in consumptionThere should be no change in the price of the substitute goods

ASSUMPTIONS

Page 10: Demand analysis

EXCEPTIONS

# Money

# Hobbies and Rare Things

# Liquor and Music

# Things of Display

Page 11: Demand analysis

IMPORTANCE

• Basis of Law of Demand

• Basis of Consumption Expenditure

• The basis of Progressive Taxation

Page 12: Demand analysis

Lawof

Equi-MarginalUtility

Page 13: Demand analysis

STATEMENT

This law states that the consumer maximizing his total utility will allocate his income among various commodities in such a way that his marginal utility of the last rupee spent on each commodity is equal.

The consumer will spend his money income on different goods in such a way that marginal utility of each good is proportional to its price.

Page 14: Demand analysis

Limitations

##It is difficult for the consumer to know the marginal utilities from different commodities because utility cannot be measured.

#Consumer are ignorant and therefore are not in a position to arrive at an equilibrium.

#It does not apply to indivisible and inexpensive commodity.

Page 15: Demand analysis

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