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Goal:Thegoalofthisdesignistogettheaudiencetogotothewebsitetolearnmoreaboutthisreadingcamp,andultimatelyregisterforcamp.
Audience:Theintendedaudienceisparentsofyoungkids(5-7).
Message:Themessageofthisisthatreadingshouldbelearnedinafun,relaxedmannerandthatreadingskillsneedtobekeptfreshoverthesummer.
Changestomyinitialdesign:
• Addedabluebackground• Changedtheimagetoincludeabook• Addedwebsite• Alteredtext• Increasedheadingsize
Changesto2nd design:
• Addedlinestocreaterepetition• Changedalignmenttoaleftalignment• Movedsubheadingtoastackedpositionnexttotheheading• Changedpicturetoreflectarelaxedsummerday
Changesto3rd design:
• Addedacontrastingblackbartothetopandbottom• Removedallbuttworepetitivelines• Removedtheorangecolorbythelines
Changesto4th design
• Changedbackgroundcolortogreentomatchthepicture• Changedthecoloroftherepetitivelines• Addedboldwordstotext
Changesto5th design:
• Addedcontrastingfontsfortheheadingandsubheading• Addedorangelinestocomplimentthegreen• Highlightedkeywordsinadarkershadeofgreen