S E P U LT RA – R E F U S E / R E S I S T

DETAILED ANALYSIS 2

MUSIC VIDEOS DEMONSTRATE GENRE CHARACTERISTICS

This music video demonstrates the genre characteristics through multiple ways. Firstly, the video shows people people on the street throwing Molotov cocktails and this relates to the rebelliousness that is commonly found in the metal genre as the people in the video are fighting against police and authority figures. The lyrics also then demonstrate these characteristics from things such as “Chaos A.D” in which the word “Chaos” directly relates to the chaotic and energetic nature of metal music videos.

VISUAL/LYRICS RELATIONSHIP

The visuals and lyrics directly relate, one example of this happening is when it says “Tanks on the streets” and during this time a picture of a person climbing on a tank that is in the middle of a road is shown. Sepultra use real life footage of events to link their lyrics to real life to prove that these events are happening. Along with being heard in the song, this also means that the audience can see what they mean.

MUSIC/VISUAL RELATIONSHIPThe lead singer sings in a loud rough voice which again relates to the metal genre and the anger that the music video is trying to represent. Along this this the relationship between the music and the visuals is that the visuals show quick paced editing, switching between many different shots to match the pace of the music and the energy that is involved. At the start of the video when the music is also just starting there are a couple of real life footage shots used which are long and drawn out as the music is slow at the start, as the shot of one of the guitarist is shown hitting his guitar the pace of the music and edit also increases which is the indication that the music pace of the music was going to change. Another example of the change of pace is at 1:43 in which the music gets quieter and slower and a single clip is prolonged to be longer than the majority of the others in the music video, then as the pace gets quicker again at 1:46 the shots again quickly switch between each other.

NOTATION OF LOOKS

There is no sexualisation of women within the music video that I can analyze but this music video will still attract male viewers due to the violent nature of it and the nature of the footage of riots and unrest within the music video which is very appealing towards male viewers especially of the metal genre who are stereotypically rebellious and violent. The image bellows shows the audience which has a majority of males and the audience seem to be very energetic which also then links to this idea.

RECORD LABEL DEMANDS

The speed of the editing and the quick movements and head banging of the band members has a lot of energy that is required in the metal genre to meet the target audience’s needs and so sell their songs and to advertise the work of the band. The fashion of the band members, such as the long hair, tattoos and sleeveless leather jackets, also match that of other metal bands and so this visually announces that Sepultura are a metal band and so this appeals fans of the metal genre more.

INTERTEXTUAL RELATIONSHIPThis music video has a very strong intertextual relationship throughout the entire video, this is from it’s constant switching to different types of footage based on real life events that have occurred which relates to the media and political side of real life as these events most likely will have been featured in newspapers or on news channels. The music video is mainly about rebellion against the law as the song title suggests (Refuse/Resist) and so this has a strong relationship with the media as these events are actually happening and are being broadcast internationally.

PERFORMANCE BASED/CONCEPT BASED/NARRATIVE BASED

This music video is mostly performance based as it includes live performances that show the band and also includes real life footage of riots. The performance of the band includes heavy hitting of the drums, fast movement across the stage and head banging adds to the feel of the music as it adds more energy which the audience of the metal genre tend to enjoy more, an example of this is in the image below in which a member of the band is head banging to add this energy.