Detroit - Educators

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Lisa Colton's presentation to Detroit area Jewish educators on the morning on 3/26/12.

Text of Detroit - Educators

  • 1. The Foundations of Social Media:Social Media Rules for Jewish Educators Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
  • 2. #1 THIS IS AN ATTENTION ECONOMY
  • 3. #2:ADDVALUE
  • 4. Value is Social CapitalContent should benewsworthy, unique, controversial, timelyimmediately usefuland/or funny.1:12 or even1:20 ratio
  • 5. AddingValue
  • 6. #3: BE REAL
  • 7. DevelopYour Voice:ExamplesFrom Twitter
  • 8. Listening isParamountAre youlistenng?
  • 9. Listen Everywhere! Temple Israel, Memphis Facebook Page
  • 10. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
  • 11. Use Networks With Purpose Circle represents current community,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the institution. In general, the thicker the interior network, the stronger the community.
  • 12. Ask Questions:Be a PlatformFor Conversation
  • 13. Help People Connect with Each Other
  • 14. #5: Shifts in Power
  • 15. Real Life Exampleof Power Shift
  • 16. WE NEEDTO THINKDIFFERENTLYABOUT RISK
  • 17. RISK ASSESSMENT Educators & Directors Staffing Structure & Job Descriptions Host Institutions & Key Leaders Financial Considerations Culture Change
  • 18. ITS NOT ABOUT TECHNOLOGY
  • 19. John Fitchs Steam Engine
  • 20. John Fitchs Steam Engine