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Developing Engagement with Institutional Services to Meet the Needs of Digital Visitors and Residents Lynn Silipigni Connaway, Ph. D. Senior Research Scientist OCLC [email protected] & @LynnConnaway ALA, Chicago, June 27-July 2, 2013 Erin M. Hood, M.L.I.S. Research Support Specialist OCLC [email protected] & @ErinMHood1 Donna Lanclos, Ph. D. Associate Professor for Anthropological Research University of North Carolina, Charlotte [email protected] & @DonnaLanclos This work is licensed under a Creative Commons Attribution 3.0 Unported License. http://creativecommons.org/licenses/by/3.0/ David White Co-manager, Technology Assisted Lifelong Learning University of Oxford [email protected] & @daveowhite

Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

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Page 1: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Developing Engagement with Institutional Services to Meet the Needs of Digital

Visitors and Residents

Lynn Silipigni Connaway, Ph. D.Senior Research [email protected] & @LynnConnaway

ALA, Chicago, June 27-July 2, 2013

Erin M. Hood, M.L.I.S.Research Support [email protected] & @ErinMHood1

Donna Lanclos, Ph. D.Associate Professor for Anthropological ResearchUniversity of North Carolina, [email protected] & @DonnaLanclos

This work is licensed under a Creative Commons Attribution 3.0 Unported License. http://creativecommons.org/licenses/by/3.0/

David WhiteCo-manager, Technology Assisted Lifelong Learning University of [email protected] & @daveowhite

Page 2: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Overview

Page 3: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Partners• JISC (UK funding body)

• OCLC• Lynn Silipigni Connaway,

Ph.D.• Erin M. Hood, M.L.I.S.

• Oxford University• David White • Alison Le Cornu, Ph.D.

• University of North Carolina, Charlotte

• Donna Lanclos, Ph.D.

Visitors and Residents: What motivates engagement with the digital information environment?

Page 4: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Project Phases

Phase 1• Interviewed 31 (16 US/15 UK) Emerging

educational stage individuals

• Last year of secondary/high school & first year of university

• Majority of students aged 18 & 19 with a few outliers

Phase 2• Interviewed

• 10 (5 US/5 UK) Establishing second/third year undergraduate),

• 10 (5 US/5 UK) Embedding (postgraduates, PhD students), &

• 10 (5 US/5 UK) Experienced (Scholars) stages

• Some Phase 1 participants agreed to submit monthly diaries

Page 5: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Project Phases, cont.

Phase 3• Interviewed second group of 6

students in the Emerging stage

Phase 4• In-depth survey

• 50 participants from each educational stage in both US & UK

• Code, analyze, & compare data

4

Page 6: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Resident Mode

• Visible and persistent online presence

• Collaborative activity online

• Contribute online

• Internet is a place

Page 7: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Visitor Mode

• Functional use of technology

• Formal need

• Invisible online presence

• Internet is a toolbox

Page 8: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

(Connaway and White for OCLC Research, 2012.)

Page 9: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Mapping of Personal Behavior

Page 10: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

(Connaway and White for OCLC Research, 2012.)

Page 11: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

How to Share

• Google Doc

[email protected]

• Email

[email protected]

• Take a photo and email

[email protected]

[email protected]

• Twitter

• #VandR #Me

• Whatever else you can think of!

(Courtesy of David White)

Page 12: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Discussion of Personal Mapping

Page 13: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Mapping of Perceptions of Constituent Behavior

Page 14: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

(Connaway and White for OCLC Research, 2012.)

Page 15: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

How to Share

• Google Doc

[email protected]

• Email

[email protected]

• Take a photo and email

[email protected]

[email protected]

• Twitter

• #VandR #Them

• Whatever else you can think of!

Page 16: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Discussion of Constituent Mapping

Page 17: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Major Findingsof Visitors & Residents Project

Page 18: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Emerging (n=31)

Establishing (n=10)

Embedding (n=10)

Experiencing (n=10)

0% 10% 20% 30% 40% 50% 60% 70% 80%

29%, 9

40%, 4

50%, 5

40%, 4

10%, 3

0%, 0

10%, 1

0%, 0

19%, 6

30%, 3

80%, 8

80%, 8

Databases

Online Textbooks

E-books

Inte

rvie

ws

Digital Sources and Educational Stages

(Connaway, Lanclos, and Hood, 2013)

Experiencing: Scholars

Embedding: PhD Students

Establishing: Upper Undergrads

Emerging: High School & 1st Year Undergrads

Page 19: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Contexts for Digital Sources

Emerging (n=31)

Establishing (n=10)

Embedding (n=10)

Experiencing (n=10)

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

16%, 5

20%, 2

40%, 4

10%, 1

19%, 6

20%, 2

50%, 5

30%, 3

10%, 3

0%, 0

0%, 0

0%, 0

Digital AND School (K-12) Digital AND Academic Digital AND Library

Inte

rvie

ws

(Connaway, Lanclos, and Hood, 2013)

Experiencing: Scholars

Embedding: PhD Students

Establishing: Upper Undergrads

Emerging: High School & 1st Year Undergrads

Page 20: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Digital Sources and Educational Stages

Emerging (n=31)

Establishing (n=10)

Embedding (n=10)

Experiencing (n=10)

20% 40% 60% 80% 100%

26%, 8

50%, 5

70%, 7

40%, 4

77%, 24

90%, 9

70%, 7

50%, 5

Wikipedia

Major Media Sites

Inte

rvie

ws

(Connaway, Lanclos, and Hood, 2013)

Experiencing: Scholars

Embedding: PhD Students

Establishing: Upper Undergrads

Emerging: High School & 1st Year Undergrads

Page 21: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Evaluating Information/Resources Part 1

Emerging (n=31)

Establishing (n=10)

Embedding (n=10)

Experiencing (n=10)

20% 40% 60% 80% 100%

94%, 29

100%, 10

100%, 10

90%, 9

81%, 25

40%, 4

80%, 8

70%, 7

39%, 12

40%, 4

50%, 5

50%, 5

Available Time

Authority, Legit-imacy

Convenience, Ease of Use, Accessibility

Inte

rvie

ws

(Connaway, Lanclos, and Hood, 2013)

Experiencing: Scholars

Embedding: PhD Students

Establishing: Upper Undergrads

Emerging: High School & 1st Year Undergrads

Page 22: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Evaluating Information/Resources Part 2

Emerging (n=31)

Establishing (n=10)

Embedding (n=10)

Experiencing (n=10)

0% 10% 20% 30% 40% 50% 60% 70%

13%, 4

10%, 1

50%, 5

30%, 3

65%, 20

50%, 5

50%, 5

50%, 5

45%, 14

30%, 3

70%, 7

30%, 3

Reliability

Relevance

Currency

Inte

rvie

ws

(Connaway, Lanclos, and Hood, 2013)

Experiencing: Scholars

Embedding: PhD Students

Establishing: Upper Undergrads

Emerging: High School & 1st Year Undergrads

Page 23: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Motivation

Emerging (n=31)

Establishing (n=10)

Embedding (n=10)

Experiencing (n=10)

0% 20% 40% 60% 80% 100%

81%, 25

40%, 4

40%, 4

70%, 7

10%, 3

10%, 1

20%, 2

0%, 0

Temporal, Im-mediacy

Collaborate

Inte

rvie

ws

(Connaway, Lanclos, and Hood, 2013)

Experiencing: Scholars

Embedding: PhD Students

Establishing: Upper Undergrads

Emerging: High School & 1st Year Undergrads

Page 24: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Contact and Educational Stages

(Connaway, Lanclos, and Hood, 2013)

Emerging (n=31)

Establishing (n=10)

Embedding (n=10)

Experiencing (n=10)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

55%, 17

60%, 6

40%, 4

70%, 7

84%, 26

90%, 9

70%, 7

70%, 7

90%, 28

80%, 8

70%, 7

50%, 5

52%, 16

100%, 10

100%, 10

100%, 10

Email

Texting

Phone calls

Face-to-Face

Inte

rvie

ws

Experiencing: Scholars

Embedding: PhD Students

Establishing: Upper Undergrads

Emerging: High School & 1st Year Undergrads

Page 25: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

“I just type it into Google and see what comes up.” (UKS2)

“It’s like a taboo I guess with all teachers, they just all say – you know,

when they explain the paper they always say, ‘Don’t use Wikipedia.’” (USU7, 0:33:05,

Female, Age 19, Political Science)

Learning Black Market

Page 26: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

The word “librarian” was mentioned once in original interviews by Emerging Stage participants as a source of information

One participant referred to “a lady in the library who helps you find things” (USU5, 0:37:17, Male, Age 19, Systems Engineering)

Page 27: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Engaging Constituents

Page 28: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Questions & Discussion

Lynn Silipigni [email protected]@LynnConnaway

Donna [email protected]

@DonnaLanclos

Erin [email protected]@ErinMHood1

David [email protected]

@daveowhite

Page 29: Developing Engagement with Institutional Services to Meet the Needs of Digital and Residents

Selected Bibliography

 Connaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. “‘I find Google a lot easier than going to the library website.’ Imagine Ways to Innovate and Inspire Students to Use the Academic Library.” Proceedings of the Association of College & Research Libraries (ACRL) 2013 conference, April 10-13, 2013, Indianapolis, IN, 2013, http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/2013/papers/Connaway_Google.pdf.

Connaway, Lynn Silipigni, Donna Lanclos, David White, Alison Le Cornu, and Erin M. Hood. “User-centered Decision Making: A New Model for Developing Academic Library Services and Systems.” IFLA Journal 39, no. 1 (2013): 30-36. http://www.ifla.org/files/assets/hq/publications/ifla-journal/ifla-journal-39-1_2013.pdf.

 Connaway, Lynn Silipigni, David White, Donna Lanclos, and Alison Le Cornu. “Visitors and Residents: What Motivates Engagement with the Digital Information Environment?” Information Research 18, no. 1 (2013), http://informationr.net/ir/18-1/infres181.html.

White, David. “Visitors and Residents Mapping Process: The Video.” TALL Blog: Online Education with the University of Oxford, June 5, 2013, http://tallblog.conted.ox.ac.uk/index.php/2013/06/05/vandrmapping/.

White, David S., and Lynn Silipigni Connaway. Visitors & Residents: What Motivates Engagement with the Digital Information Environment. 2011-2012. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/.

White, David S., and Alison Le Cornu, A. “Visitors and Residents: A New Typology for Online Engagement.” First Monday 16, no. 9 (2011). http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3171/3049.