Communication is the real work

Of leadershipNitin Nohria

3 KEY DIFFERENCES

SIZE OF THE AUDIENCE COMMUNICATION PURPOSE TOOLS THAT ARE BEING USED

SIZE OF THE AUDIENCE &

OF THE MESSAGETHE SOURCE

IN PERSONAL COMMUNICATION

SENDER RECEIVER

P E R S O N

IN MASS COMMUNICATION

SENDER RECEIVER

A H U G E C H U N K O F P E O P L E

COMMUNICATIONPURPOSE

T O E X P R E S S C E R T A I N E M O T I O N S

COMMUNICATIONPERSONALWE USE

COMMUNICATIONMASSWE USE

T O I N D U C E T H E A U D I E N C E O F T H E M E S S A G E

TO BUY OR TRY A PRODUCT OR SERVICE.

TOOLS THAT ARE BEING USED

COMMUNICATIONPERSONALWE USE IN

THE TOOLS

COMMUNICATIONMASSWE USE IN

THE TOOLS

AND SO ON .. AND SO ON ..

THANK YOU FOR WATCHING

IMTIAZ ALAM