Digipak

Raj Desai

The Script - AdvertStar image is shown clearly, he is in the

foreground which makes him the main focus of the

image

Follows the typical conventions of a magazine

by using a Barcode and header

The target audience for this magazine would be young female teenagers

who would find them attracting

The font used is not very playful so it wouldn’t be aimed at kids but adults

or teenagers.

This image uses a filter which makes it look

bright which connotes to happiness

The Script - WebsiteThe use of the large image at the front of

the page is advertising for their music as when they see the image, they

would want to purchase the album

Live dates of their tour to promote

and also conventional for

websites

The colour scheme for the album is mainly focused around bright colours such as blue

and pink

The Script - AlbumThe colour scheme

is very similar throughout the

whole digipak so they are very

consistent.

The album has a barcode which is conventional for most album.

The front cover has the artist’s

picture which is focuses on so it would attract

the female audience and

show importance too.

The image of the hands can connote that

they’re strong together or

they’re helping each other

which relates to their song.

OMI - Advert

The background is white which suggests

purity or innocent

Subverts the conventions of a typical magazine as

it doesn’t have a barcode

OMI is the main focus of this magazine which

makes him the star image

The tone of the magazine is quite

happy as it has bright colors

The font used is not very playful so it wouldn’t be aimed at kids but adults

or teenagers.

OMI - Website

The background colour is black and white with two pictures of him posing to promote his

music.

This banner has the star image

wearing glasses with a futuristic look to suggest that he is the future of the

music industry.

The website has social networking

sites in the top corner so he would get more viewers if

the audience shares him

His website consists of tour dates which is

conventional for most artists so the fans know when & where to see him

live

OMI - Album

The front cover is very bright. This relates to the music video as it’s very jolly and happy. Also consistent with the whole digipak.

Goodwin’s theory is applied as he is in the centre of the front cover so the audience knows that he’s the ‘star image’.

The audience can straight away tell that this will be a happy music video as it’s bright blue.

OMI is wearing fashionable glasses and casual clothing so it appeals to his target audience.

Eminem - Advert

No barcode can be seen which subverts

the magazine conventions

The star image is on eye level so he is on

the same level as the reader

The background is white and grey which can be dull or can shown purity/innocence

The font used is not very playful so it would be

aimed at adults or teenagers but not kids.

Eminem - WebsiteThe colour

scheme for this website is black and

white which is relates to the

tone of his music.

Advertising the movie Southpaw along with

his soundtrack

for promotion.

Selling his own

merchandise like most

artists do on their website

which is conventional

Tours dates and album details are

further down in his website

too so fans can catch up

Taylor Swift - Advert

The colour schemed used in this magazine

is black and white which gives the music

an old feeling. The glow on the star shows that she is

innocent.

Male gaze is used on the cover picture as it has Taylor Swift who is

an attractive young white female which

attracts & catches the gaze of males.

Her name is shown in bold which would

immediately tell someone who this

person is if they don’t know her.

Follows the typical

conventions of having barcode.

Taylor Swift - WebsiteThe colour

scheme for the website are light colours which relates

to all her album colours

Tours dates and her main

album is shown clearly which follows the

conventions of most of the

artist’s websites

Taylor Swift is in the centre of

the image which shows

her importance and can attract

the males

The world tour is shown in large text so the fans would be

desperate to meet her in

person

Avicii - Advert

The colour scheme used in this magazine are bright colours to

show how relaxed he is and it also shows a

happy tone.

The text in the middle relates to his music so

the audience would want to check it out

looking at the amount of views he has got which promotes his

songs

Avicii is right in the middle of the

magazine which makes him the star image so

females would be attracted to him

The star is wearing Avicii headphones which is a his own

merchandise so he is advertising it on the

magazine to get more sales

Avicii - WebsiteThe colour scheme is

quite colourful and bright which is similar to some of his albums too.

Tours dates and

appearances are shown

further down the website which is

again conventional Images of his

greatest tours for

promotion and to

expand the fan base.

He also sells his own

merchandise for more viewers.