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Digital Business Tools
@ilkkakurkela www.ilkkakurkela.fi 7.11.2016 Laurea UAS
1. Digital Marketing & Growth Hacking 2. Selected Digital Tools for Business 3. SEO, SEM
The JUMP of truth!
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Source: Michael Brito: http://www.business2community.com/content-marketing/your-content-strategy-defining-paid-owned-and-earned-media-0533660
Source: Hubspot, 25 Website ‘Must Haves’ for Driving Traffic, Leads and Sales
Digital Strategy
Growth Hacking Case Mineral.fi
1. Digital Marketing & Growth Hacking 2. Selected Digital Tools for Business 3. SEO, SEM
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Great tool for website evaluation:
How to improve your website?
Hubspot Marketing Grader –tool https://marketing.grader.com/
Sani Leino, Sales Director, Europe, Thinglink Ltd
The magic man who sees behind the corners – always being on the edge!
https://www.youtube.com/watch?v=Gg7DjmDixN4&feature=youtu.be
Source: http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/
Source: http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/
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How to set up your own e-commerce?
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Source: http://www.vilkas.fi/verkkokaupan-perustaminen
1. Select the product/service you want to sell 2. Get your domain URL 3. Select your e-commerce service provider (e.g. Wix, Vilkas, Kotisivukone) 4. Choose your partners (logistics, payment, shipping, accounting) 5. Plan the content carefully before launching 6. Launch the e-commerce 7. Perform Marketing & Develope the site
CREATING TRUST IS ESSENTIAL!
Remember these in e-commerce:
Case Periscope, Laurea UAS @ilkkakurkela Over 500 live-viewers globally
Markus Pöyhönen, the 4th fastest man in Europe in 2002
Benchpress contest with Ilkka, Mika and Markus: https://www.youtube.com/watch?v=JwF7YvcfoTA
ESITYKSEN NIMI / TEKIJÄ 23
1. Digital Marketing & Growth Hacking 2. Selected Digital Tools for Business 3. SEO, SEM
You need to be found in Google
Source: http://www.torsionmobile.com/2014/04/03/which-search-engine-dominates-mobile/
You need to be found in Google
Source: http://www.torsionmobile.com/2014/04/03/which-search-engine-dominates-mobile/
SEO: Search Engine Optimization Essentials
Optimize your website for seach engines? • Title • Headlines (H1, H2, H3) • Content (Blog!) & time spent • Metadata • URL structure • Links from other sites Lots of traffic is important OPTIMIZE VIDEOS AND PICTURES TOO!
APPS & BUSINESS?
Create your own app? https://www.biznessapps.com/
7.11.2016
Ilkka Kurkela 30
Source: https://www.mediabistro.com/alltwitter/social-media-active-users_b52643
Source: http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
Digital Humanism the next megatrend?
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What did you learn?
Summary
2. Build visibility.
1. Get the tools.
3. Try the apps.
Fail fast, Learn Faster.
Ilkka Kurkela Senior Lecturer, Laurea UAS [email protected] +358 40 661 9851 www.linkedin.com/in/ilkkakurkela www.twitter.com/ilkkakurkela www.ilkkakurkela.fi
