Digital Marketing

Zunaira Gohar (1004)

1st Semester

BS(Hons) IT (Morning)

University of Education

(Okara Campus)

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Table of ContentWhat is Digital Marketing?

How does DM work?

Social Media DM Strategies

Marketing strategies

Digital Advertising

Marketing Channels

Work Together

Advantages & Disadvantages Of DM

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What is Digital Marketing? The promotion of products or brand via one or more forms of

electronic media. For example, advertising mediums that might be used as a part of the Digital Marketing strategy of business could include promotional efforts made via internet, social media, mobile phones as well as via digital television & radio channels.

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How Does it Works?• Basically, DM work by using number of different

strategies. These strategies work together in order to drive relevant traffic to a business(either online or off) & then convert a one time visitor into a returning , loyal customer.

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Social Media DM Strategies It is rapidly growing to be one of the most popular strategy. The most

popular social sites include Facebook, LinkedIn, Twitter, Google, YouTube. This allow audience to engage with company or brand.

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Advertising on Facebook can be so specific that certain age groups, genders even those with special interest will see appropriate ads

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Marketing StrategiesPull marketing:- Websites and blogs are pull strategies Build websites & Blogs Company’s social media profiles long-term success the company tries to draw in customers

through different kinds of advertising, such as TV ads, online banner ads and social media

Online banner ads, and radio and TV ads are other forms of pull marketing.

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Marketing StrategiesPush Marketing:- Email Campaign Certain offers through your social media profiles Companies may push information and

promotional material directly to end users through email or fliers to generate demand

Create an email database of potential customers and send them product announcements and promotions directly

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Digital Advertising It has literally never been easier to promote

a product, service or brand online. There are a lot of possibilities when it comes to incorporating digital advertising into the campaign. Google AdWords uses keywords research & data to create ads which can be textual, banners or image based.

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Marketing channels In a broader sense, the internet is the heart of DM. The internet offers

several applications such as web, email, IM, RSS, video which can be leveraged by marketers to launch campaigns.

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Working Together These are just a few of the tools that are available to build a successful

digital marketing campaign must also be uniquely designed to reach a specific target audience with business message. Digital marketing can really work & is beneficial for today’s growing business.

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Advantages of DM Advertisement on internet is cheaper than print advertisement.

Increase ability to measure & collect data.

It also helps in updating the subscribers through a fast mode of e-mail.

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Disadvantages of DM Slow internet connections can cause difficulties. If

the companies build too complex or too large websites, it will take too long for users to check them or download them.

One of the major disadvantage may be lack of trust of users because of constant virtual promotions that appear to be frauds.

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References Websiteshttp://commonseoquestions.com/2014/03/10/how-does-digital-marketing-work-2/

http://www.onbile.com/info/advantages-and-disadvantages-of-online-marketing/

http://www.sas.com/en_us/insights/marketing/digital-marketing.html

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