1. TI THUYT TRNH TH NG HI U CALVIN KLEINSinh vin: o L TrungGi ng Vin : Nguy n H u PhtL p: BMVA 18

2. Chng I : Gii thiu v cng ty 1/ Ngi sng lp: Sinh ngy : 19/11/1942 Khi nghip bng nim am m t nhCalvin Klein 3. 2/ Logo v ngha logo : Tn vit tt : CK Mu sc : Ti : sn phm cao cp Nu: sn phm bnh dn Trng : sn phm qun o th thao 4. 3/ Cc lnh vc hot ng : Thi trang v dt may ng h v mt knh Ha m phm 5. 4/ Li th 6. 6/ i Th Cnh Tranh 7. Ch ng II : S n ph m1/ Cc dng sn phmCK c cc dng sn phm khc nhau l: 8. Sn phm thi trang : Bao gm cc sn phm thi trang ginh cho nam, n.V d : CK Jeans Underwear . 9. ng h v mt knh : Vi nhiu kiu dng khc nhau tn ln s sangtrng cho ngi s dng 10. Sn phm nc hoa :Vi c im nc hoa bn mi , hng thmdu mt , nc hoa CK chinh phc cnhiu i tng khch hng bao gm c namv n 11. Chng III : Digital Marketing Hnh nh : 12. 1/ Khch hng mc tiu Nhm khch hng c thu nhp n nh Nhm khch hng tr Nhm khch hng trung thnh vi phong cch "ngin m sang trng " ca CK Nhm khch hng bit n CK vi s sexy vn c. 13. 2/ im mnh: Sang trng Gip bn th hin ng cpc oPhong cch hin i 14. 3/ Cng c trin khai 15. . Viral 16. .Social & web 17. Google search 18. 4/ Mc ch Khng nh v tr thng hiu Thu ht khch hng M rng kinh doanh 19. Chng V : Kt Lun CK l thng hiu ln vi nhiu thnh cng trongcc lnh vc. l s kt hp gia nim am m, s ti tnhcng nhng chin lc kinh doanh, marketing sngsut. Xc nh ng th trng mc tiu. Tuy nhin theo nhm vi phong cch qung cosexy nh vy, nu khng cn nhc th s d i qugii hn lm nh hng n hnh nh CK. 20. THANK YOU!