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Aivar Ruukel
Discover Barents -seminarNovember 9th-10th 2017
in Kuhmo and Hossa, Finland
Digital marketing and utilization of international networks in promotion of
Nature Tourism – case: EDEN
Soomaa National Park
suo maa
bogshoeing
bogwalking
five seasons
Fifth Season : October 2017
Fifth Season : August 2016
Fifth Season : January 2017
EDEN Themes
2007 Best emerging rural destination2008 Local tangible heritage in tourism2009 Tourism and protected areas2010 Aquatic tourism2011 Regeneration of physical sites2013 Accessible tourism2015 Tourism and local gastronomy2017 Cultural tourism2019 ?
Until today:
● 140 winners and ca 350 runners up from 27 european countries
● Biggest network for sustainable tourism worldwide
● 2012 the EDEN Network Association was founded
● Currently 71 members from 23 countries
Benefices- Visibility on www.youredenexperience.com- Promotion on www.visiteurope.com- Coaching on Social Media with our partner www.europeanbestdestinations.com
Visiteurope.com will have a dedicate page for each Eden Destination
European Best Destinations is since 6 years now the most visited website dedicated to tourism in Europe, thanks to a partnership with more than 300 European Tourism Offices,
Green travellers - EDEN's area on EBD is on the podium of the results for people looking for sustainable tourism in Europe
Social media analysis and challenges : Every six months, EBD analyses the social networks of the EDEN destinations to allow them to know their progressions as well as the best practices of other destinations
consumption of travel-related pieces on YouTube has more than doubled since 2015
visual content is an effective way of building trust among customers
why are the stories shared by customers more effective than your own marketing messages?
consumers prefer things that they believe are real
52% of Facebook users said their friends photos inspired their holiday choice
your job as tourism marketer is to curate other people stories
user-generated-content as a research tool and listen to your customers
let others tell your story!
combine “authentic” earned photos with more aspirational owned photography
thank you!
aitäh!
kiitos!
