Digital Marketing Orientation

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Digital Marketing

Bootcamp

Welcome!

www.digitalvidya.com

Digital Marketing

Bootcamp


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Let us Introduce!


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What (not) to expect in this Bootcamp?


What (not) to expect in this Bootcamp?



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Fights, Discussions, Arguments


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Less of Answers, more of Questions



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Lot of food for your brain…


Group Solo


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It’s not the End...


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And of course…


Presentations

Tips and GuidelinesCase studies

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Schedule (Day 1)

Time Session

9:00 Discussion over Tea/Coffee

9:30 Digital Marketing Orientation


11:30 Search Engine Marketing & Analytics


11:30 Search Engine Marketing & Analytics

12:30 Search Engine Optimization(SEO)

1:30 Lunch Break

2:15 Opportunities offered by Social Media


4:00 Demystifying Community Building on Facebook


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Schedule (Day 2)Time Session


9:30 Twitter: The Jewel in the Social Media Marketing Crown


11:30 LinkedIn for B2B Lead Gen & Personal Branding


11:30 LinkedIn for B2B Lead Gen & Personal Branding

1:15 Lunch Break

2:00 How to create Social Media Marketing Strategy?


4:00 Q & A and How to measure ROI of Social Media?

5:00 Feedback, Recap & Structure for Continuous Learning


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You can start experiencing Now!

#DVCamp


#DVCamp


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Let’s Connect Now!

http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya


http://linkd.in/dv-grp

http://facebook.com/digitalvidyahttp://


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You can start experiencing Now!

#DVCamp


#DVCamp

http://linkd.in/dv-grp


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Digital Media ParadigmNetworking and Communication platform

Content Sharing Platform


WebsiteSearch Engines/Online Portals

www.digitalvidya.comWebsite

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“The process of reaching out to andcommunicating with your customers/users

through Digital Media (Internet, Email,Mobile)”

What is Digital Marketing?


“The process of reaching out to andcommunicating with your customers/users

through Digital Media (Internet, Email,Mobile)”


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What is Social Media Marketing?

“The process of reaching out to andengaging with your customers/users through

Digital Media (Internet, Email, Mobile)”


“The process of reaching out to andengaging with your customers/users through

Digital Media (Internet, Email, Mobile)”

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Social Media turnscommunication into

interactive dialogues


Social Media turnscommunication into

interactive dialogues


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V RisibilityAre you visible to your target audience? elevancy

Are you relevant? (Platform, Message & Time)

Digital Marketing in 3 Words


R

C

isibilityAre you visible to your target audience?

redibilityWill your Target Audience trust you?

elevancy

Are you relevant? (Platform, Message & Time)

www.digitalvidya.comR

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Digital Marketing Paradigmin “B2B Business”


Digital Marketing Paradigmin “B2B Business”

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Objective: Lead Generation

Impressions

Visitors

Leads

Sales

Digital Media


Impressions

Visitors

Leads

Sales

Again a Restricted View

www.digitalvidya.comImpressions

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B2B Business Paradigm


Lead Generation


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Longer Sales Cycle

Multiple Touch Points

Phased Approach



Longer Sales Cycle

Multiple Touch Points

Phased Approach

Rationalized Decision Process


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Multiple People

Multiple Searches

Multiple Concerns


Multiple Decision Makers/Influencers


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Another view: Lead GenerationAcquisitionLeadsSalesRetention

AcquisitionLeadsSalesRetention




Case Studies Webinars

Free Product ToursRequest for Proposal

Articles/White Papers




Sales



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Digital Media

Objective: Branding

Another media


Another media

Increase Reach

Restricted View


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Digital offers better and long lasting ROI!

vs

Permission Interruption

Public Relations Public Relationships


It’s Natural!

Public Relations Public RelationshipsTalk to Journalists (Professionals) Talks to Customers (People)

One-to-Many One-to-One & One-to-Many

Control the Brand Manage the Brand

Push the Message Engage the Community

Speak as a Spokesman Speak as a Peer


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SEO Vs SEM Vs SMM



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B2B Case Studies



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American Express – Open Forum


Unique visitors increased by from 160K to 1 M in 1 yr.



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Business Objectives

International exposure

Create a reliable, dependable brand image for a

SaaScompany

Popularize the brand & product

Reduce cost of customer acquisition


International exposure

Create a reliable, dependable brand image for a

SaaScompany

Popularize the brand & product

Reduce cost of customer acquisition


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Approach/Strategy

Use internationally popular networks

Company blog for

- Business Productivity articles- Product news

Listening and Responding- Twitter Search- Google Alerts & RSS


Use internationally popular networks

Company blog for

- Business Productivity articles- Product news

Listening and Responding- Twitter Search- Google Alerts & RSS


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Success Achieved

Generating conversations from around the world…


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Success Achieved

Leading Blog Reviews in International Blogs / Publications


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Success Achieved

• Leads, sign ups and conversions

• Viral Buzz generated by happy users

• Visibility – people are getting to know about us

• New product ideas for development.


• Leads, sign ups and conversions

• Viral Buzz generated by happy users

• Visibility – people are getting to know about us

• New product ideas for development.


© Digital Vidya

Thank You!


Thank You!


Education

Digital Marketing Orientation