Some Data about Google

How did Google trounce its rivals?

Three key points

Discuss “is Google

making us stupid?”

Relying on advanced technology

The more data the Algorithm crunched,

the better results.

- what’s the Algorithm?

- How does the Algorithm work?

Corporate branding

Keeping on expanding market share

What is the Algorithm?

A procedure or formula for solving a

problem.

Any set of detailed instructions which

results in a predictable end-state from a

known beginning.

the basic technique used to get the job

done.

A friend is arriving at the airport, and your friend needs to get from the airport to your house.

FOUR different algorithm give your friend for getting to your home:

The taxi algorithm:› Go to the taxi stand.

› Get in a taxi.

› Give the driver my address.

The call-me algorithm:› When your plane arrives, call my cell phone.

› Meet me outside baggage claim.

The rent-a-car algorithm:› Take the shuttle to the rental car place.

› Rent a car.

› Follow the directions to get to my house.

The bus algorithm:› Outside baggage claim, catch bus number 70.

› Transfer to bus 14 on Main Street.

› Get off on Elm street.

› Walk two blocks north to my house.

How does the Algorithm work?

Developing a more sophisticated

algorithm for choosing which

advertisements should be displayed on

its search results page for a given search

term.

Build in ability to turn quantitative

increases in data into qualitatively

improved results

Cooking/frying an egg

a. get the frying pan

b. get the oil- do u have oil?

1)if yes, put it in the pan

2) if no, do u want to buy oil

c. turn on the stove

You need to consider which operations

goes first and which be dealt with last.

Search Central

Contribute to the most sophisticated ranking of search results in the world.

Brand image

Google is leading the way with position number 7 among the Best Global Brands 2009 (Marzouq, 2009).

Goolge Name is stronger than ever.

Launching new products

IS Google

making us

stupid?

To be Machine like

Access rich information

Change the way we live (shopping

online, reading, networking..)

Play an important role in our lives

Pras, A. (n.d.) On the future of Internet Management Technologies. Revised fromhttp://eprints.eemcs.utwente.nl/7143/01/2003-10-ieee-commag.pdf

Alvarez, R.M. & Hall, T. E. (2004). Point, click, and vote: the future of Internet voting. USA: OSP, Inc.

Hodkowski, W. A.(1997). Future of Internet Security: How New Technologies Will Shapethe Internet and affect the Law. Revised from http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/sccj13&div=11&id=&page=

Weiss, M.A.(n.d.). Data Strucutres and Algorithms. Revised from http://www.sftw.umac.mo/~sftw111/intro_4.pdf

Walther, J.B. (n.d.). Computure-Mediated Communication Inmppersonal, Interpersonal, and Hyperpersonal Internation.

Revised from

http://crx.sagepub.com/content/23/1/3.abstract

Clifton. R. (n.d.). Brands and Branding. Revised from

http://smallbig.typepad.com/files/brand-2.0.pdf

Gerard. T. (2000). Introduction to distributed algorithms. UK:

Cambridge University Press

Vise. D. (2002). The Google Story. Strategic Direction, 23,10.