Embed Size (px)
Citation preview
Dissemination of Information
Sujit MohantyUNISDR Secretariat, Geneva
Regional Workshop on Sharing Risk KnowledgeLoss data collection workshop
Bangkok, June 2007
Key Objective of the clinic
Why dissemination of loss data is important? Who are the potential users of the loss data? How to present the data in more
understandable format? How to ensure proper dissemination?
NoOne size Fits all
Solution
Information Dissemination Recipe
THERE AIN’T ANY RECIPE!
Information Dissemination - Myths and Reality
• Disseminating information (passive)– Myth: If it is available, they will access it.– Reality: Not necessarily
• Message attributes (neutral)– Myth: If providers understand it, so do users.– Reality: Not normally
• Achieving outcomes (active)– Myth: If they have it, they will use it.– Reality: Not unless they want it.
How accurately can information be disseminated? (transmission problem)
How well does the information convey a desired meaning? (semantic problem)
How much does the received meaning affect outcomes? (effectiveness problem)
Communication Complexity
Qualitative research is great but takes a lot of time
Stakeholders respond to quantitative analysis & visual representations
Deliverables do not cater to a bigger community
Research findings remain locked up with analyst
Loss database Building Process
Data Collection
Analysis
Reports/Findings
Issues
Dissemination Strategy
Dissemination Questions Who are the target users? Do they know it exists? Can they find it? Do they have access permission?
Are they connected? Can they read it? Can they analyze it?
Can they afford it? Can they accept it?
- Awareness
- Search
- Accessibility
- Community of Practices
- Formats
- Systems
- Cost
- Processes
- Consumers
Are you targeting these?
Policy makers and implementers Practitioners at the field Researcher Media Public Kids …
Understand your target users
Who are the people you want to reach? What motivates them to take action? Who do they listen to? Are they permanent or transient? Are they partners? Clients? Stakeholders? What is their level of professional
knowledge?
Do a proper user research
Talk to your users. Use mental modeling Build use case scenarios
Mental Models
Modes of information dissemination
Synchronous – (Rich) Two-way communication with virtually no time delay, allowing real-time response.
ExamplesConversationPresentationTelephoneDoor-to-doorMeetings
Examples E-Mail Website Notice Report Newsletter
Asynchronous – (Reach) Two-way communication with a time delay, allowing response at user’s convenience.
Visualization of the data for each target user still remains to be a challenge
Let people know it exists
Increase your findability
Make it available
Google Mashup
Not a website of theChicago Police department
Make data public
Dissemination channels…some examples
PreventionWebRe-dat
Objective Content Services How it works Content exchange/
syndication methods
Objectives To facilitate the work of DRR professionals through the
dissemination of relevant information.
To provide a common platform for institutions to connect, exchange experiences and share informationon DRR.
To establish an environment which will encouragethe creation, and sharing of DRR knowledge.
© PreventionWeb 2007 www.preventionweb.net
Content
© PreventionWeb 2007 www.preventionweb.net
Factsheets
Events
Most popular searches
DRR News
Theme highlight
New publications
Maps
Training
From Our Partners
Alerts on Disasters
Data and Statistics
Services
© PreventionWeb 2007 www.preventionweb.net
Participate
Search
Save
Tag
Syndicate
Mailing list services Gender and Disaster network Education network NGO network Media network International Recovery Platform CADRI Etc…
© PreventionWeb 2007 www.preventionweb.net
Content Exchange Methodology
PreventionPreventionWebWeb
Ope
n W
eb S
ervi
ce A
PI
How it works
© PreventionWeb 2007 www.preventionweb.net
Partnerships >>
Re-DAT
Questions for discussion
Who do you think are the primary consumer of the loss data in your country?
How do you reach them? What are the major challenges of information
dissemination in your country?
