1. 1. Translation of the expressive means of English advertisement into Russian. : ..., . .. . : ..., . .. ..
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6. 6. Interpublic () WPP () Publicis-Omnicom ( - ) Havas () Dentsu ()
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9. 9. , 50- XX , 2014 . , , .
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15. 15. MOTOROLA: NEWSWEEK: DANON: KFC: Moto X. Designed by you. For you. The worlds news magazine. Mmm Danon. Finger lickin good.
16. 16. The Motorola cellular phone is baked and drenched to extreme. Baked. Drenched. Tested to the extreme. A Motorola cellular phone.
17. 17. Hurbin, Pierre 1971. Peut-on traduire la Langue de la Publicit?. Babel 18:3, 2432.
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20. 20. Go Visa (More People Around The World Go With Visa) go Visa.
21. 21. OPEL CORSA Driven by Fun. ? Yes of Corsa!
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29. 29. : Target-oriented translation Source-oriented translation KENZO: Time for peace. FORD: Hi Ho Silver! - ! .
30. 30. , : CLINIQUE: 3-Step Skin Care System. 3- . 1. ESTEE LAUDER: Intense colour, ultra shine, long wear. , , -. 2. L'OREAL: Rich in colour, rich in moisture, rich in shine. . . . 3. . HP: Protector. Defender. Sentinel. . . . 4. . FOSTERS: Australian for beer. Fosters. 5. , .
31. 31. 0% 11% , 47% 31% , 11%
32. 32. 16% 49% 28% 7% ?
33. 33. 16% 4% 8% 32% 8% 4% 0% 28% 0% 0% 0%
34. 34. 25% 7% 5% 3% 8% 1% 1% 6% 9% 13% 1% 8% 10% 3%
35. 35. 20% 18% 7% 15% 4% 7% 7% 9% 9% 4%
36. 36. 9% 91% ""
37. 37. 4% 6% 3% 13% 12% 8% 9% 8% 5% 1% 4% 3% 5% 3% 8% 5% 4%
38. 38. 1. 8% 2. 14% 3. 36% 4. 33% 5. , 9%
39. 39. EXPEDIA Dont just travel. Travel right. . . AIB Britain's best business bank , . TRAVEL AGENCY: Tour to Turkey! ! CNN: Know music. Know the beat. . . RED BULL: It gives you wiiings!! !!
40. 40. EXXON: Put a tiger in your tank . WELLA: Hair comes alive in our hands . MICHELIN: When it pours, it reigns. .
41. 41. Audi - Doberhuahua
42. 42. ARIEL The colors bright and fresh. . AMD Inspire me. Surprise me. AMD me. . . AMD . MILLER It's Miller time! Miller! MAXWELL HOUSE Good to the last drop. . DE BEERS A diamond is forever. .
43. 43. Time is money Put by for a rainy day . Theres no rose without a thorn . In the seventh heaven
44. 44. The old lady of Threadneedle Street ( ). MICHELIN: When it pours, it reigns. , Michlin . .
45. 45. Prepare for the time of your life. Exquisite private residences with the legendary service of Mandarin Oriental. . Mandarin Oriental*. * , , . , . , , , , .
46. 46. FINE ART PHOTOGRAPHY Whats the dress code where you work? Anthony Kiedis, 1984. - ? , 1984 : , , , ,
47. 47. Sony Play Station Greatness Awaits
48. 48. Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god. , ? , . Who are you to be ordinary? You, who can resend life or raise the dead. , ? , . Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives. , ? , , . Who are you to be a slave to the past? You who can travel time like the oceans or rewrite history with a single word. , ? , . Who are you to be anonymous? You whose names should be spoken in reverend tones or terrified whispers. , ? , . And who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world. , ? , . And we will not be denied. .
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51. 51. Lurpak 1) Crispy bits worth the washing up. Good food deserves Lurpak. . Lurpak. 2) Triumph never came up out of a microwave. . 3) Saturday is breakfast day. . 4) Pride. You wont find it in a ready meal. . 5) Empires were never built on muesli bars. . 6) Bake. Toast. Spread. Grin. Repeat. Love food with Lurpak. . . . . . Lurpak . 7) Our idea of a ready meal. . 8) Wake the family without saying a word. .
52. 52. Nike. Just Do It - Possibilities
53. 53. Listen, if you can run a mile, run a race. You know what? Run a marathon. Outrun a movie star. If you can ride a bike, ride that thing. Ride a bull. Ride a tougher bull. Let's watch this... What kind of bull is that? If you can move your hips, if you can dance, move your legs, move your feet, move the ball. Is that Piqu? Score the goal. Yeah, that is Piqu. You like to fight? Well pick on someone your own size. Pick on someone twice your size. Pick on him. That's not good... Oh, uh...lesson learned. , , . ? . . , ! . . ? , , , , . . ? . , . ? - . , - . . .
54. 54. If you can play table tennis, serve like that, beat the champ, beat her mentor. C'mon you got this... Beat Serena. If you can beat your friend one-on-one, beat him. Steal it, take it. Sorry, girls. Now, take your talents to the streets. Beat the street court legend. That's good. Beat that guy. Hold on. We've been waiting for this... That was nice. Good luck with that. -, . , . , . - , . , . , ! , . . . . -. . ! , , , , , , , . , , , , , . , , , , , .
55. 55. 19% 49% 25% 7% 13% 50% 25% 12%
56. 56. PERSIL Persil Washes Whiter. Persil Persil. BMW Every Movement Has Its Icon. . MAZDA Make your mark. , , , . . . ! WRILGEY 5 Stimulate Your Senses. . AXE Wake Up & Stay Alert , . Nigerian National Petroleum Corporation + = Nigaz
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