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Jacco Valkenburg is one of a growing band of recruiters who is looking to move his clients career sites from a traditional website to a Facebook career page, utilising Facebook technology, search and targeting. Others are strongly opposed to this view, believing the career site to be the number one venue for applications.
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DitchThe Career Site
iRecruit Expo 2013Jacco Valkenburg
WARNING: this presentation may not be suitable for Internet Agencies, Employer Branding Agencies, Analytics Experts, SEO/SEA Specialists, Wordpress Pros or RINOs.
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Old school recruitment / marketing
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CAREERSITE
StoryVacancies
Print Job FairsAgencies Job Boards
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The old landing-page in Flash (2009)
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Vacancies page - Wigo4it
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Updating the recruitmentsite?
Requires:
1.Re-design of WWW-site
2.Needs to be suitable for mobile devices
3.New CMS
4.New internet agency (probably)
5.ATS integration
6.Webhosting, security, maintenance
7.Budget
8.Project team
9.Align with Marcom, Internet agency, Management
10.Time… 3-9 months
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A free Facebook Page in 3 clicks…
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Facebook CMS
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Working at Wigo4it
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Employer branding
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…and a vacancies page (tab)
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Search and apply for jobs
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Facebook Page vs Recruitmentsite
PRO Facebook (Career) Page:
1.Fast
2.Easy
3.Free
Tabs can include all functionality of a traditional site50+% of internet population is familiar with FBNo need to have a FB account, everything is accessible (only commenting on status updates requires a login)
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Facebook Page vs Recruitmentsite
CONTRA Facebook (Career) Page:A lot of misunderstandings regarding Facebook technologyTabs cannot be accessed with a mobile device*News updates are not always shown in timeline (Edgerank)
* 9% of internet traffic on the www-site comes from mobile
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Misunderstandings
1. Employees were afraid that they, and their updates become visible to ‘anyone’ (it’s not)
2. Facebook is temporary (a recruitment site too)
3. Not SEO (are your vacancies on top of Google?)
4. A Facebook account is required (no)
5. People don’t apply via FB (please tell?)
6. Privacy issues (no recruitment-data is ‘shared’ with FB)
7. Facebook is private (it’s a web-page!)
8. It takes a lot of work (picking up the phone is also work)
9. You always need new content (really?)
10. It’s a big scary step (or is it a smart thing to do?)
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Facebook as central stage in marketing
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Facebook as central stage for recruiting
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Social recruiting
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FACEBOOKCAREER PAGE
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Old school adverteren Social recruiting
Kostbaar Gratis
Snel tot langzame reactietijd Direct resultaat (realtime)
Reactief, korte termijn Proactief, langetermijn relaties
Actieve werkzoekenden Passievere kandidaten
Beperkt inzicht Veel inzicht
Eenrichtingsverkeer zenden Sociaal en interactief
Beperkter bereik met veel verspilling Doelgericht en betrokken
Gemiddelde kwaliteit Hogere kwaliteit
Old school vs Social Recruiting
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Media usage of students
Source: Make A Move 2012
All students use Facebook
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IT-staff on social media
Source: IT Job Market Report – ITJobBoard
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Jacco Valkenburg>1996 Recruitment specialist>1999 Freelance corporate recruiter>2003 Starting Rec2Rec agency (Recruit2)>2007 Blogger o.a. RecruitingRoundtable.nl>2008 Author ‘Recruitment via LinkedIn’>2009 Author ‘Career Management via LinkedIn’>2009 Winner‘Best Social Recruiter 2009’>2010 Offering Mobile Recruitment Apps
About me
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Recruit2 – recruitment architects
Jacco ValkenburgRECRUIT2.COM / RECRUITERUNIVERSITY.EU
LINKEDIN NL.LINKEDIN.COM/IN/JACCOTWITTER @JACCOVFACEBOOK FACEBOOK.COM/JACCOV
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