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RICH MEDIA PLATFORM

Web-Technologies to rejuvenate and transform multimedia into interactive, Rich Media

RICH MEDIA PLATFORM MAP

Complete Web-based Solutions for:

Rich Media Content Authoring

UltraMashup Studio is a unique, web-based, user-friendly technology that authors to create interactive multimedia (aka Rich Media) content to achieve high impact communication


Rich Media Content RemixingUsers can combine multiple overlapping videos, audios, images, text captions and feedback forms to rejuvenate videos, using UltraMashup Studio. Media files can be uploaded as well as linked from any place on the web!


Rich Media Content Management

The Content Library provides a searchable, tagged collection of categorized content and mashups, with tools such as Infotip that make accessing desired content easier and faster


Rich Media Content Distribution and Delivery

Content caching and multicasting technologies are used to delivery on-demand and Live content to Enterprise and Internet audiences worldwide


Tracking and Profiling

UltraTracking records minute details of viewer actions while viewing a Mashup.

Viewer profiles are matched with Content profiles to ensure that the right audience views the right Mashup


Feedback and Reporting

Responses to Feedback Form Quizzes, Polls and Surveys are recorded and graded.

Analytical reports give deep insight into content effectiveness and viewer satisfaction as well as viewer trends and preferences

ABOUT USSOFTECH WORLDWIDE LLC. OVERVIEW Softech Worldwide provides Rich Internet Media Applications for:

Organizational Learning Enterprise / Social Knowledge Network Distance Education Interactive Web TV Live and On-Demand Content

Complete Web-based solutions for Rich Media Content Authoring, Remixing, Management, Profiling, Distribution, Delivery, Tracking and Reporting

We are learning-technology inventors, and business process consultants for Learning Working on video since 2002 More than 300k learners benefit from our invented solutions More than 20 yrs experience with training and learning Incorporated in Virgina - April 1997 Pioneers in Microsoft Silverlight based Rich Media Solutions for Video-based

Applications Certified for Quality Management Principles - ISO 9001:2000 since 2005 Microsoft Gold Certified Partner (Competencies: Advanced Infrastructure Solutions,

ISV, Information Worker)

ABOUT USMARKET TRENDS

Technology Innovations : Web 2.0Technology adoption in Corporate sector

Technology adoption in Media companies

Technology impact on Learning and Training

ABOUT USPURPOSE AND VISION Being innovators ourselves, and with our roots

in web-based video communications, training and learning, and latest web technologies, Softech’s solutions are geared to play a part in shaping the new knowledge society that is enabled by technology innovations. To put it in a sentence:

In this Knowledge Age, SoftechWorldWide aims at being a premier provider of innovative rich internet media technologies that enable multi-directional exchange of learning and information.

ABOUT USACHIEVEMENTS AND MILESTONES Softech Worldwide forms a new company "eTLS", in partnership with

Shaheen Foundation. eTLS will focus on delivering Training and Learning Solutions using Blended Learning approaches, including collaborative, live and on-demand content over Softech's rich media platform.

Softech Worldwide partners with Shaheen Foundation on a Tutoring project

Softech Worldwide receives Microsoft Gold Certified Partner status

Softech Worldwide exhibits in Cebit Germany '06

Softech Worldwide exhibits in Gitex '05

Softech Worldwide successfully delivers a video-based knowledge network system utilizing caching technologies and content distribution systems for nationwide coverage, for both live and on-demand video content.

ABOUT USEXCELLENCE!

Quality and technical excellence is a given Strong emphasis on understanding client needs

and wants Team of highly creative technology experts Human Potential The Knowledge Worker Agility End of the day, it is the customer that matters!

ABOUT USSTAMP OF QUALITY

ISO 9001:2000 Compliance Softech Quality Attributes

Quality People Quality Process Agility Automation Flexibility Visibility

ABOUT USTECHNICAL STRENGTH Microsoft Gold Certified Partner:

Advanced Infrastructure ISV Information Worker

Solution Platforms and Tools Windows Server 2003/2008 , SQL Server 2005/2008, SSIS, SSRS Office SharePoint Server 2007, Visual Studio .NET 2008 Team Suite Exchange Server 2007, CRM 4.0, Office Communication Server 2007 Project Server 2007, Team Foundation Server 2008

Technologies and Models ASP.Net, .NET Framework 3.5 ADO.Net Extensions, Entity Framework Windows Communication Foundation (WCF) - based Service Oriented

Architecture (SOA) Software as a Service (SaaS) & Web 2.0 Windows Presentation Foundation (WPF) Microsoft Silverlight 2.0 Workflow Foundation (WF)

ABOUT USOFFERINGS

Rich Internet Media Applications for:Organizational Learning Enterprise / Social Knowledge Network Distance Education Interactive Web TV Live and On-Demand Content

We offer Technologies, Point-Applications and Solutions to industry requirements.

Rich Media Technologies

Rich Media Platform Map

RICH MEDIA TECHNOLOGIESULTRAMASHUP STUDIO

Unique Rich Internet Application (RIA) technology to enable users to combine various media types to create a rich media output, and to combine with it, the technology to obtain feedback and behavior data from the viewers side

RICH MEDIA TECHNOLOGIESULTRAMASHUP STUDIO: FEATURES Completely browser based functionality Very user friendly, yet rich in features Combine any number of videos, audio, images, captions and “feedback forms”

(such as quizzes and surveys) Source media from existing file-sharing sites, your own content libraries, or

upload new files Create new captions with various styles and fonts to embed it in the Mashup “Overlay” media on top of each other, resize, place at different positions in the

canvas Specify transparency attributes, volume level, etc. Select a portion (“Slice”) of the actual media file to include in the Mashup Select time in Mashup to display and hide each content type Custom design question-and-answer forms for multiple-choice quizzes, feedback

forms, surveys, opinion polls Specify type of form: forward only, time-limited, mandatory/optional Obtain viewership tracking data: who played the Mashup, for how long did they

play it, did they rewind or forward, did they stop or see the entire video Obtain quiz/survey/feedback results, with scored Multiple-Choice answers Obtain analytical reports and statistics on viewership data and aggregated

information The Mashup creation DOES NOT ALTER any of the original media files.

RICH MEDIA TECHNOLOGIESULTRAMASHUP PLAYER

Plays Rich Media Mashups created using UltraMashup Studio.

Consists of Player Viewer Comments Ratings Favorites Report as Abuse Refer to a Friend

RICH MEDIA TECHNOLOGIESULTRAFEEDBACK

Technology to embed “Feedback Forms” into Mashups.

Common uses: Level 1 and Level 2

evaluations (eLearning) Quizzes Polls Surveys Satisfaction Feedback Gathering data and comments

RICH MEDIA TECHNOLOGIESULTRATRACKING

Unique, in-depth approach to recording a viewer's Mashup-viewing behavior

Integrated with UltraMashup Player to track each event on the Player

Common uses: Gauge viewer's attention span Effectiveness of the Mashup Content Popularity Combine with qualitative

comments, ratings and satisfaction feedback

RICH MEDIA TECHNOLOGIESCONTENT LIBRARY

Media Repository component that houses: Raw media files that are used

for Mashups References to External Content Draft and Published Mashups

Features to easily and rapidly access contained items via searches, tags, categories and filters

Info-Tip

RICH MEDIA TECHNOLOGIESCONTENT CACHING AND DISTRIBUTION

Content is distributed to cache servers located at the edge of the Internet close to clients

Content is pre-fetched to optimize bandwidth usage

Custom and proprietary Content-Distribution Networks (Cisco, Akamai)

RICH MEDIA TECHNOLOGIESSUBNET MANAGEMENT

Subnet addresses mapped to branch locations or units Identify a viewer's location within a large network Find out “which location of their company is most active in

terms of using the video-based communication and learning system”, etc.

RICH MEDIA TECHNOLOGIESUSER MANAGEMENT

Manages user-related information, including: Roles, Profiles, Tracking

information Integrated with other

technology components, such as UltraMashup Player, UltraMashup Studio, etc.

Authentication and Authorization

Sign-up and Forms-based Authentication

Directory Services Integration

RICH MEDIA TECHNOLOGIESSINGLE SIGN-ON

Directory Services Integration

Integrate with organization's Identity Management and Authorization systems

Examples: Active Directory, LDAP

RICH MEDIA APPLICATIONS CONSISTENT COMMUNICATION VIA CORPORATE TV

Leaders, role models, CEOs and Presidents regularly pass on their valuable insights to their team

Bring change and evolution into their business by working on people

UltraMashup powered Corporate TV enables Live Broadcasts to keep your team aligned by communicating your vision regularly

UltraTracking and UltraFeedback provide additional value on top of the live communication, to track who is watching and to see if they are getting the message!

RICH MEDIA APPLICATIONSGOVERNANCE, RISK MANAGEMENT, COMPLIANCE

Reflects a new way organizations focus on and manage an integrated approach to these three areas: Corporate governance, IT governance, … Financial risk management, strategic risk management,

operational risk management, IT risk management, … Corporate compliance, Sarbanes-Oxley (SOX) compliance,

employment/labor compliance, privacy compliance, Section 508c Compliance

Interactive video-based communication, learning and tracking consolidates GRC initiatives in an unprecedented manner.

RICH MEDIA APPLICATIONSA TWO-WAY EXPERIENCE

Multimedia, especially video, is traditionally a one-way communication medium

Complementary technologies and services are required to enable audiences to provide their feedback, ask questions, etc.

Desirable in situations such as learning, knowledge, information and entertainment scenarios, to gather viewer response for: Surveys, opinion polls, comments on parts of a video, gathering

viewer data such as gender and age, gathering viewer likes and dislikes about a video or a portion of it, etc.

UltraMashup Studio and Player technologies make it ultra easy to add interactivity to existing video content without the need for technical expertise.

RICH MEDIA APPLICATIONSCREATE, REJUVENATE, DELIVER, TRACK

Rejuvenate: v. make young again; revitalize; make new again; revive, renew

“Mashing ”: combining multiple internet content Technology needed that allows adding images, audio,

and text captions to videos, on the fly and over the web Especially useful in training and learning, to reuse and

rejuvenate to make a point effectively. UltraMashup Studio and Player offer this technology Content can be uploaded by a User or linked to other

contents over the web, residing on a media sharing site.

RICH MEDIA APPLICATIONSTHE NEW LEARNER

Today's learner requires on-demand learning from connected knowledge networks

Traditional teaching model, where students come to a classroom and a “sage on stage” shares his knowledge, is being challenged

Emergence of the connected web, search-ability, social networks and internet operating systems, are making knowledge accessible and shareable to everyone

UltraMashup technologies are geared to play an important role in this paradigm shift. With video-based knowledge exchange, UltraMashup makes it ultra easy to author ultra effective learning material and share it with others.

RICH MEDIA SOLUTIONSULTRALEARN

Enable and accelerate adoption of video-based training and learning

Create a highly effective training and learning experience by Richly blending multimedia content Combining efficacy-measurement technologies

Powered by Rich Media Platform Technologies to provide web-based content authoring, remixing, content management, distribution and delivery, tracking and profiling, feedback and reporting.

RICH MEDIA SOLUTIONSULTRALEARN ENTERPRISE Rich Media based eTraining and Learning solution that integrates

within an organization to maximize its ROI on Training programs Hosted within an organization's network infrastructure (LAN or

WAN) Highly integrate-able with the organization's existing systems,

such as LMS, KMS, HR, Training, Authorization, Business Scorecard, etc.

Can feed off directly from an organization's internal content repository of videos, audio or images

Can integrate with content-delivery networks such as Cisco ACNS

Can be highly customized to suit an organization's training and learning needs

Integrates with organization's learning plans to drive each individual's learning path

Integrates with Identity and Authorization servers to achieve "Single Sign On“

Integrates with Business Scorecard systems to export KPI statistics based on feedback and tracking data

Integrates with HR systems to integrate individuals' learning and skill profiles

RICH MEDIA SOLUTIONSULTRALEARN.COM Software as a Service application delivered over the Internet Businesses, academic institutions and training provider companies can

register their organizations quickly and easily Although hosted on the Internet, each organization gets its own private

Training and Learning environment All data is secure and not sharable among the various "tenants" of

UltraLearn.com Despite being on the Internet, integrate-able with the organization's

existing systems, such as LMS, KMS, HR, Training, Authorization, Business Scorecard, etc.... although to a lesser extent than UltraLearn Enterprise

Organizations can upload their training content into UltraLearn.com Content Library, and can access many "public" content explicitly made available by other tenants

Training delivery infrastructure comprises high end storage, servers and bandwidth, guaranteeing security and high availability

No-hassle quick start video-based eLearning program Globally accessible without the client needing to invest in any

infrastructure "Mobile Learning Profiles" allow individual learners to associate their

learning history to whichever organization they join Complete web-based management, content creation and delivery Ability to customize and configure the system according to requirements Ability for organizations to register their own viewers, content authors

and administrators

CONTACT INFORMATION

http://www.softechww.com/ Address: 47378, Westood Pl, Sterling., Virginia

20165. Phone: +1 703 436 2125 Fax: +1 703 783 0775