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Michael Pocock Dave Kilbey

Dr Michael Pocock: Crowd Source for Success - the Leaf Watch App

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Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

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Page 1: Dr Michael Pocock: Crowd Source for Success - the Leaf Watch App

Michael Pocock Dave Kilbey

Page 2: Dr Michael Pocock: Crowd Source for Success - the Leaf Watch App

19 Aug 2009

Page 3: Dr Michael Pocock: Crowd Source for Success - the Leaf Watch App

Michael Pocock Darren Evans

Funding:

Public engagement with science

3500 people involved in 2010

Hypothesis-led scienceScientific paper in prep.

www.conkertreescience.org.uk

19 Aug 2009

Page 4: Dr Michael Pocock: Crowd Source for Success - the Leaf Watch App

Website Interactive Easy to develop Not field-based = less accurate & fewer records

2010

Page 5: Dr Michael Pocock: Crowd Source for Success - the Leaf Watch App

2011

Take photo and score damage

GPS gets location

Describe ground cover (hypothesis-led science)

http://leafwatch.naturelocator.org

Funding:

Institute of Learning & Research Technology

2010

Website Interactive Easy to develop Not field-based = less accurate & fewer records

Page 6: Dr Michael Pocock: Crowd Source for Success - the Leaf Watch App

More engagement • 9,000+ downloads• Greater participation, new audiences• Newsworthiness

Better science • Greater accuracy• Ease of contributing (5150 uploads from 2200 devices)• Crowd-sourced validation of uploaded photos

iTunes No. 1 UK education app

For more info:http://www.conkertreescience.org.ukhttp://leafwatch.naturelocator.orgContact:[email protected]@bristol.ac.uk

2012: Your ‘citizen science’ project?