SJMC Curriculum

Update

Agenda

• New Advertising curriculum (beginning Fall 2014)

• New JMC and Arts & Sciences credit requirements (beginning Fall 2014)

• New core SJMC curriculum (beginning Fall 2015)

• New major curricula (beginning Fall 2015)– Strategic Political Communication

– Magazine Media

– Digital Media Production

– News

The bottom line

• Any changes in curriculum must benefit students, not disadvantage them in graduating in a timely manner.

• Students graduate in the course of study/catalog in which they entered the SJMC.

– Same classes or waiver of requirement.

• But students can elect to change to the new curriculum if they want to.

– They must complete the entire new curriculum (core and major).

• Students will work with their advisers and

Carla to choose the best curriculum for

them.

Advertising

• Advertising core: JMC 57 Video Production, JMC 76 Ad Principles, JMC 113 Concepts in Consumer Awareness*, JMC 124 Copywriting and Content Design, JMC 145 Capstone

• Advertising electives (2): JMC 117 Strategic Media Planning*, JMC 139 Ad Account Planning*, JMC 141 Strategic Message Design

• Non-SJMC: Econ 2, Psy 1, Mktg 101

* New classes

New SJMC credit requirements(effective Fall 2014)

• Maximum number of JMC credits (to

graduate with 124 credits): 44

– Previously: 38

• Required non-JMC credits: 80

– Previously: 86

• Required Arts & Sciences credits: 48

– Previously: 65

New SJMC core(beginning Fall 2015)

• JMC 30 Mass Media in a Global Society (3 cr.)

• JMC 31 Multimedia Lab (1 cr.)

• JMC 40 Pre-professional Workshop (1 cr.)

• JMC 41 Financial Fundamentals for Communication Professionals* (1 cr.)

• JMC 54 Reporting and Writing Principles (3 cr.)

• JMC 55 Digital Strategies* (3 cr.)

• JMC 59 Intro to Visual Communication (3 cr.)

• JMC 104 Media Law and Ethics (3 cr.)

• Plus POLS 1 (3 cr.) and an SCSS class (3 cr.)

New majors(beginning Fall 2015)

• Strategic Political Communication

• Magazine Media

• Digital Media Production

• News

Strategic Political

Communication• Required classes: SJMC core classes,

JMC 85 PR Principles, JMC 88 Intro to SPC*, JMC 123 PR Writing, JMC 143 PR Planning & Mgt., JMC 138 Organizational Public Affairs*, SCSR 128 Argumentation & Advocacy, POLS 113 American Electoral Process, POLS 116 Media & Modern Politics, JMC 147 capstone*

• Methods (1): POLS 95, SCSS 159, STAT 50

• Electives (2): JMC 76, JMC 113, POLS 114, POLS 166 (or other JMC, POLS, SCSR class with advisor approval)

Journalism core:Magazine Media, News,

Digital Media Production

• SJMC core classes +

• JMC 63 Video for Journalists*

• JMC 105 Web Design

Specialization classes

• Magazine Media: JMC 119 Magazine Publishing, JMC 70 Media Editing, JMC 91 Magazine Staff Writing, JMC 120 Feature Writing

• Digital Media Production: JMC 57 Video Production, JMC 67 Digital Audio Writing & Production, JMC XX Photography*

• News: JMC 70 Media Editing, JMC 98 Advanced Reporting, JMC 103 Public Affairs Reporting

The innovation:

• Magazine Media, News and Digital Media Production majors collaborate in combined capstone

– Create original, immersive multimedia content for web

– Curate best SJMC work in all media

Journalism electives(menu of periodic offerings,

including . . .)

• Advanced video production

• Advanced TV reporting

• Producing TV sports

• Documentary production

• App design

• Photography

plus

• Other SJMC classes as electives

(i.e., PR, ad)

Questions?