Design challenge 1

Thu 14th – Mon 19th September 2016Image and Anchorage

Preparing Minds

• What do the following words mean?– Media Language– Representation– Institutions– Audience– Encode– Decode– Denotation/ Signifier– Connotation/ Signified– Anchorage

• Give an example for each

Dumb Ways To Die• Australian public service campaign• Appeared in newspapers, local radio, outdoor

advertising, throughout Metro Trains and on Tumblr starting Nov 2013

• "The aim of this campaign is to engage an audience that really doesn’t want to hear any kind of safety message”

• According to Metro Trains, contributed to a more than 30% reduction in "near-miss" accidents by January 2013

Your challenge• Come up with a poster designed to promote one of

the following:– School uniform– Punctuality– Not dropping litter

• Consider image and anchorage• Think about denotation and connotation– What signifiers will you use?

• How will text link to image?• You have until the end of Monday’s lesson