ONLINE EXECUTIVE MBA PROGRAM

A Strategy Presentation

THE SERVICE“Online Post Graduate Program (PGP) in Business Management” for Working Professionals.

THE USP: Guide & Enable

• Industry-relevant Skills & Knowledge

• Processes & Ideas for workplace

• Enhance ‘Leadership’ skills

OUTCOMES:

• Propel their careers

• Outshine peers

• Effective & Employable

THE PROMISE: Bridging the ‘Gap’

• A recognized MBA that is affordable

• Industry-relevant course content

• High quality of online course delivery

• Flexibility of pace & complexity

A program that is at par with top-

20 MBA schools

Yet…

Accessible & Affordable

THE STUDENT WOULD WANT TO KNOW…

• DEC recognized University affiliation : is it at par with a regular MBA?

• What is the lineage/credentials?

• Who is my faculty: expertise?

• Physical campus/Classrooms : offers a sense of ‘establishment’

• Contact hours, Guided learning : how will the course be delivered

• Placements & company affiliations

As a new entrant in the online eMBA, how do you create confidence & credibility?

So Who are we Speaking to?

LET’S UNDERSTAND THE CUSTOMERProfiling the Target Audience

• Grad / Post-Grad: typically without a professional degree

• Existing salary bracket of 20-25 K/mth

• Work experience of 2-3 years

• Junior Executive / Manager

‘Wish I had an MBA degree’

But…

‘I can’t take a break from my job’

LET’S UNDERSTAND THE CUSTOMERProfiling the Target Audience

Workplace Challenges

Typically takes orders/instructions: operates at a ‘task-level’…

1

Does not have the opportunity to easily switch jobs/roles: improve his career options

2

Easily intimidated by superiors & peers3

Aspires for a promotion/raise: unsure of how to achieve success at work

4

Worried about job security in a competitive work environment

5

Absence of mentoring or skill building on the job6

Lacks industry-specific expertise & knowledge7

Lacks confidence owing to ‘non-MBA’ status8

LET’S UNDERSTAND THE CUSTOMERWhat does he want: What can you offer him?

• Updated & relevant skills for the industry he belongs to

• Teach him “how-to’s” that he can apply at work

• Improve his ‘soft skills’

OUTCOMES:

• Get recognized at work

• Make his resume ‘stand out’

• Fast track his career growth

The Communication Approach

Learn while you Earn, Future-proof your career, Get recognized at work, Add value to your resume

!

BENEFITS: Aspirational yet Tangible

Affordable, Flexible, At your pace… Keep the barrier to entry low. Remove apprehension.

!

AN ‘ACHIEVABLE’ MBA

The more you wait... The more you get Left Behind. Take charge NOW!

!

ADVOCATE IMMEDIACY

4 KEYSTONES OF COMMUNICATION

LEARN CHANGE

ACHIEVE

ACCELERATE

New skills

The way you‘Think’ & ‘Do’

Results at work

Your career

thank you…