SEO TrainingsNovember 3-17

Agenda

Monday Tuesday Wednesday Thursday Friday Saturday

Sunday

1 Nov 2 Nov 3 Nov1. SEO Basics: How it worksTrainer: Ludwig & Shushan

4 Nov 5 Nov4.Creating SEO-friendly SitesTrainer: Ludwig

5.Creating Appealing ContentTrainer: Ludwig

6 Nov 7 Nov

8 Nov2.Keyword StrategyTrainer: Shushan3.Competitor AnalysisTrainer: Shushan

9 Nov 10 Nov6.Getting Offsite: Linkbuilding StrategiesTrainer: Ludwig and Shushan

11 Nov 12 Nov7.Analyzing ResultsTrainer: Shushan

13 Nov 14 Nov

15 Nov8.SEO for International MarketsTrainer: Ludwig9. Search MarketingTrainer: Shushan

16 Nov 17 Nov10. Internet Marketing and Viral Marketing. Social MediaTrainer: Shushan

18 Nov 19 Nov 20 Nov

Search Engine Optimization

Keyword Strategy and Competitor Analysis

Trainer:Shushan

Define

What would I search to find my product?What would someone else call what I sell?How do normal people talk about the product?How do experts call it?

Specify

Start with a word, break it down website design

Medical website designAffordable medical website design

Tools

Google trendsGoogle keyword toolWordtracker

Keywords

Keyword phrases 58 % of keyword phrases are 2-3 words Phrases increase the click through rank

(CTR) Phrases increase conversion rate Use simple words Make sure you use good neighboring words

Usage

Keyword density Frequency Distribution

Keywords

Use your keywords Once in the Title tag Once or twice in the Keywords

and Description meta tag Once in the first sentence on

page Twice in the first 200 words Once or twice in the last

paragraph

Competition

Search the keyword Identify the first 2 pages of results and therefore your

competitors Research their meta tags Research their rankings and backlinks Research their site structure and content Make a data sheet with all collected information