- 1. Through Media Citations2014
2. The Business World isFast-PacedThe modern businessworld is
fast-paced andcompetitive. Many basesmust be covered whentrying to
get establishedin your niche. Youveresearched your nicheand learned
everythingyou possibly can about it.1 3. Understanding
AuthorityYouve carefully built yourwebsite and optimized itfor
search engines and forboth PC and mobile users.You have followers
atsocial media sites. Whatelse can you do to possiblystand-out from
yourcompetition? The answermay lie in becoming amedia authority
withinyour niche.2 4. Authority MarketingAuthority marketing is
theprocess of becomingestablished as a leader orrecognized expert
withinyour niche. It is all aboutleveraging your knowledgeand
expertise to positionyourself as a recognizedauthority in the
marketplace(Palmer, J., 2013, December16).3 5. The internet is the
perfectvenue for establishing yourexpert status because of
thevastness of its size and theextent of its reach: Itsaudience is
the world. You canestablish your online authorityby doing careful
research inyour niche, by continuallyengaging your audience,
bydistributing high-valuecontent, by properlyleveraging social
mediaplatforms, and by committingyourself to growth as a
leaderwithin your field (Palmer, J.,2013, December 16).4 6.
Becoming an authority isaccomplished by givingvaluable information
toyour online audience thataddresses their needs. Asyou do this,
your audiencegrows because you areproviding betterinformation than
yourcompetition is (Palmer, J.,2013, December 16).5 7. Taking Your
Authority a StepFurtherYou can boost your authoritymarketing to new
heights bybecoming a Media Authority.Becoming a Media
Authorityencompasses using the powerand influence on consumersthat
can be provided by majortelevision or news networks,or social media
networks.What would it be worth to beseen on ABC, CBS, NBC, orFOX?6
8. Or, even on a prominent socialmedia website? Once you havebeen
cited on a major mediavenue, you will be able to put Asseen on
_____ notations on yourwebsite, along with the logo of themedia
outlet(s) you have beencited on (Kundahl, E., 2014, March13).
Becoming a cited authority inyour field earns you the right to
bequoted as an expert and authorityin your marketing
endeavors.Being able to say "As seenon______" while presenting
major,media logos puts you ahead of thecompetition. The value of
thatexposure is incalculable (Kundahl,E., 2014, March 13).7 9. What
Media CitationsCan Do for YouOnce cited on major medianetworks, you
can use theirlogos on your website, socialmedia profiles,
newsletters,business cards, or other placeswhere you or your
enterpriseare marketed. Being cited onmajor media networks givesyou
more authority in the eyesof your potential customers,8 10.
exposure through interviews ,by providing expert testimonyin
TV/radio appearances, andso forth(mediacitationexperts.com,2014).
with the result hopefullyleading to better conversionratios so your
bottom-lineincreases. Your expandedauthority in your niche
mightalso provide opportunity forincreased9 11. Become a
TopRecommended ProfessionalBy gaining Media Authority youcan get
fast exposure and reachmore clients as a toprecommended
professionalwithin your niche. By becominga cited, trusted
authority inyour area of expertise, morepeople are likely to choose
you.The media coverage will makeyou look more legitimatecompared to
your competition,and you will get more exposureto potential clients
than youmight otherwise have without it(Kundahl, E., 2014, March
13).10 12. Set Yourself ApartBy becoming a cited MediaAuthority you
will be able toleverage the power andcredibility of major
mediaoutlets by associating yourbrand with theirs. The
mediacitations you use will causeyour clients and
potentialcustomers to take notice.The competition will notice,too,
as you begin to separateyourself from the rest of theherd.11 13.
Thank You for Listening andReading!If you have any
additionalquestions, please drop mean email
at:[email protected] will get back to you assoon as
possible.To all your future success!EffectivenessActivator12 14.
References Kundahl, E. (2014, March 13).Are You a Media
Authority?Retrieved
fromhttp://ezinearticles.com/?Are-You-a-Media-Authority?&id=8380530
Mediacitationexperts.com.(2014). How to Get MediaCitations for
Authority in YourNiche. Retrieved
fromhttp://mediacitationexperts.com/ Palmer, J. (2013, December
16).Authority Marketing.
Retrievedfromhttp://ezinearticles.com/?Authority-Marketing&id=818831013
15. Understanding AuthorityThrough Media Citations
