EDU Niche - Presentation Update

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Table of Contents

1.0 Executive Summary ........................................................................................... 3

1.1 Objectives ............................................................................................................................. 5

1.2 Mission Statement ............................................................................................................... 5

1.3 Keys to Success .................................................................................................................... 5

2.0 Company Summary ........................................................................................... 5

2.1 Company Ownership .......................................................................................................... 5

2.2 Pre-Operating Source and Use of Funds .......................................................................... 6

3.0 Products and Services ........................................................................................ 7

4.0 Market Summary ............................................................................................... 9

4.1 Industry Summary ............................................................................................................ 11

5.0 Marketing Strategy/Implementation .............................................................14

5.1 SWOT Analysis ................................................................................................................. 15

6.0 Management Summary ...................................................................................16

7.0 Financial Summary ..........................................................................................17

7.1 Revenue Forecast............................................................................................................... 17

7.2 Personnel Forecast ............................................................................................................ 19

7.3 Income Statement .............................................................................................................. 20

7.4 Statement of Cash Flow .................................................................................................... 22

7.5 Balance Sheet ..................................................................................................................... 24

7.6 Break-Even Analysis ......................................................................................................... 25

7.7 Best & Worse Case ............................................................................................................ 26

Appendix A – Year 1 Financials ...........................................................................27

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1.0 Executive Summary

Despite the challenging economy, demographic trends show an ever increasing demand for

quality tutoring services. With so many of today’s parents both working, online tutoring

provides a convenient and reliable way to accommodate the high numbers of students requiring

assistance with their studies and on-going tutoring,

proving the industry to be recession resistant.

EDU Niche, LLC (“the Company”) will be a state-of-

the-art web-based resource for one-on-one tutoring to

assist students of all level of learning to excel in school.

Simple and easy to access, EDU Niche was founded to

take advantage of the convenience and ready

accessibility of the Internet and its owners’ knowledge

of the tutoring industry to present customers with a

invaluable resource in the comfort of their own homes.

EDU Niche will capitalize on the fact that most children have ready access to a computer and

associate the use of a computer with entertainment and fun. By leveraging this concept, EDU

Niche’s approach makes learning fun and more interesting through the use of cutting edge

technology. Online tutoring sessions are conducted on a real-time interactive whiteboard in

conjunction with audio and video capabilities that allow students and tutors to share one screen

in a secure web environment. Students and the Company’s professional tutors are able to

communicate on a personalized one-to-one basis at their own pace, giving students the undivided

attention that is needed to assist them in understanding the concepts easily and quickly. Using

the virtual whiteboard workspace both tutor and student draw and write to share problems,

solutions and explanations, and work with simulations and animations to maximize learning.

This high tech approach makes tutoring more efficient, cost effective, and accessible for students

everywhere.

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Our highly qualified team assesses each student’s capabilities and targets specific problem areas

in order to augment their learning and analyzing skills. All tutors are well trained and have either

a Master’s or Bachelor’s Degree. The online platform provides for unlimited online tutoring -

24/7 – giving students the help they need to achieve their goals, when they need it. Students can

connect to a tutor as often as they need help to get tutoring for any and all subjects. EDU Niche

also delivers one-on-one homework help, including writing reports and essays - allowing

students to obtain immediate answers to their queries.

Online, or e-learning, is a growing market and one that figures prominently in the future of

education. The U.S. online education market alone was estimated at $10.2 billion in 2010 and

will reach a projected $24.2 billion by 2015. Approximately 5.6 million college students were

enrolled in at least one online course in 2009, including 2.14 million online-only students. By

2014, that number will grow to an estimated nearly 4 million, according to research from The

Sloan Consortium. There are also over 5 million community college students taking online

courses, and 2 million K-12 online students. Education research firm Ambient Insights reports

that K-12 students taking at least some online education courses will grow to an estimated 6.7

million by 2014.

EDU Niche’s management knows that the best marketing strategy is to aggressively pursue a

comprehensive promotional campaign. A well-rounded approach to marketing promotes the

Company to a diverse customer base. Marketing for the Company will include a combination of

time-tested methods, including traditional advertising, public relations, social media, and a

robust search engine optimization and online marketing

campaign. Perhaps the most valuable source of

advertising will be referrals given by satisfied parents

and children who recommend EDU Niche to others,

assisting in increasing the client base and establishing

the Company as the premier web-based tutoring service.

The Company is led by Sunil and Eva Kumar, who have

a strong background in management, operational

management, project management and financial

modeling, and possesses outstanding customer service and communications skills. They bring

with them significant business acumen and expertise garnered from 24 years of combined

experience working as a Business Analyst and a Operations Team Lead for JP Morgan Chase.

Mr. Kumar began tutoring during his college years and has continued to dedicate himself to

helping other achieve their educational goals by providing private tutoring. Mr. Kumar holds a

Master’s and Bachelor’s Degree in Commerce, as well as a Bachelor’s Degree in Law. Mrs.

Kumar holds a Bachelor’s Degree in Spanish.

EDU Niche is looking for all available options to raise $200K in small business funding in order

to fuel the growth of our education business. The funds will also act as operating capital during

the first few months of operation.

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1.1 Objectives

Achieve funding

Build a fully functional, interactive website

Establish to EDU Niche as the preferred online tutoring resource

Firmly establish EDU Niche as a marquee brand, expand services to reach a global

market

1.2 Mission Statement

The mission of EDU Niche, LLC is to offer affordable education through the internet to students

worldwide and helping them to achieve their goals. We understanding that in today’s fast-paced

world, that time is of essence for both our clients and their parents. To meet this market demand

EDU Niche will accommodate clients’ needs by offering flexible schedules online to bring

tutoring services to the students at their convenience.

1.3 Keys to Success

Provide superior customer service that leads to referrals and establishes a strong tie with

both parents and children

Provide exceptional services that lead to client satisfaction and consistent referrals

Maintain well-planned and innovative tutoring programs

Implement a strategic marketing plan to secure a solid base of student enrollment

Astute management of budget and careful cost control

2.0 Company Summary

EDU Niche, LLC is a start-up S-corporation that is registered in the state of Texas on May 12,

2011.

2.1 Company Ownership

EDU Niche, LLC is jointly owned by Sunil Kumar (50%) and Eva Kumar (50%).

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2.2 Pre-Operating Source and Use of Funds

The Pre-Operating Source & Use of Funds section details the Expenses, Assets, Inventory,

Investment and Debt needed to facilitate the Company’s business objectives. The Pre-Operating

expenses and funding occur before the Company receives revenue.

Expenses

Marketing & Advertising $600

Travel & Entertainment $6,000

Legal & Accounting $1,000

Rent Deposit $1,000

Staff/Payroll $2,000

Office Supplies $1,000

Total Expenses $11,600

Assets

Inventory $0

Property $0

Equipment $28,000

Other Long-Term Assets $0

Total Assets $28,000

Total Use of Funds $39,600

Pre-Operating Use of Funds

Investment

Owner $0

Investor $0

Total Investment $0

Debt

Current Debt $0

Long-Term Debt $200,000

Total Debt $200,000

Total Source of Funds $200,000

Pre-Operating Source of Funds

Total Source of Funds $200,000

Total Use of Funds $39,600

Month 1 Starting Cash $160,400

Total Source & Use of Funds

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000

Investment Debt Expenses Assets Cash

Total Source & Use of Funds

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3.0 Products and Services

EDU Niche, LLC offers online tutoring services to students of all ages from grades K-12 and

college, and for any subject. The Company’s individualized teaching methods enable students to

master not only the basics, but also gain in-depth knowledge of subjects. With the assistance of

interactive white board, microphone and headset, digital pen tablet, and high speed internet,

EDU Niche uses state-of-the-art tools and software to ensure superior voice quality and video

clarity in order to teach students in an interactive manner.

EDU Niche’s Program Coordinators will interface with the students to conduct an online Pre-

Enrollment Test (PET). The PET measures achievement in a broad range of topics, basic skills,

and allows for both formative and summative assessments. A comprehensive, detailed analysis

is prepared by EDU Niche’s Academic Counselors based on the student’s PET score and

parent’s feedback. The Company’s professional tutors then create a Structured Learning Plan

(SLP) for the student. The SLP helps to provide weekly and monthly achievement goals for each

student and identify any modification to the teaching strategies that may be required to best

facilitate achieving the individual student’s goals.

Subjects include, but are not limited to the following:

English

Math

Geometry

Algebra

Discrete Mathematics

Boolean Algebra

Trigonometry

Calculus

Physics

Science

Statistics

Biology

Chemistry

Some of the most popular help topics include:

Math Calculation

Math Symbols

Math Multiplication Table

Math Conversions

Math Charts

Equivalent Fractions

Linear Equations

Math Problems

How to Factor Polynomials

Area of Triangle

Algebra Equations

Simplifying Radicals

Fractions

Solving Square Root

Slope Formula

Algebra 2 Help

Algebra Word Problems

Math Word Problems

CPT Math Practice Test

GED Math Practice Test

EDU Niche employs a diverse and highly professional team of tutors, who are experts in their

field. Tutors include professors, teachers, lecturers, and graduate students from recognized

universities, and all of whom have a Bachelor’s or Master’s degree.

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Pricing for the Company’s services are as follows:

Plans Free Trial 1 Hour____ 2 Hours__________5 Hours

Cost $0.00 $14.99 $29.99 $69.99

Payment

Frequency Weekly Monthly Monthly Monthly

Online

Tutoring - - - -

Contract None None None None None None None

Basic Plan Includes:

Connect with any available online tutor.

24/7 Available Online Tutoring with Customer Support

Unlimited Online Tutoring

Customized Online Assessment Tests to meet the needs of each student

Homework help

Personalized Features: Additional Cost: $15.00 per month

Includes all Basic plan features

Ability to pre-schedule your sessions

Personalized 1 to 1 Tutoring with same tutor each time

Detailed Confidential Progress Reports

Audio/Video Features:

Additional Cost: $10.00 per month

Live Video/Audio Streaming of online sessions

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4.0 Market Summary

Online education is a burgeoning market that is just beginning to truly transform the education

system. More than 2,500 colleges and universities nationwide offer one or more online course,

and an approximate 5.6 million students were enrolled in at least one online course in 2009,

according to the most recent data from the Sloan Survey of Online Learning. More than 1

million new online students took courses that year.1

“This represents the largest ever year-to-year increase in the number of students studying

online,” said study co-author Elaine Allen, of the Babson Survey Research Group and Professor

of Statistics & Entrepreneurship at Babson College. “Nearly thirty percent of all college and

university students now take at least one course online.” Other report findings include:

Almost two-thirds of for-profit institutions now say that online learning is a critical part

of their long term strategy.

The 21% growth rate for online enrollments far exceeds the 2% growth in the overall

higher education student population.

Nearly one-half of institutions report that the economic downturn has increased demand

for face-to-face courses and programs.

Three-quarters of institutions report that the economic downturn has increased demand

for online courses and programs.

Along with overall online education students, there have also been substantial increases in

online-only enrollment, which will reach an estimated 3.97 million by 2014, according to the

Babson Survey Research Group. This growth is shown in the chart below,2 which is followed by

projections for high school online enrollment.3

1 The Sloan Consortium. “Class Differences: Online Education in the United States, 2010.”

http://sloanconsortium.org/publications/survey/survey05.asp 2 Babson Survey Research Group. “Going the Distance: Online education in the U.S. 2011.” Nov. 2011.

http://www.onlinelearningsurvey.com/reports/goingthedistance.pdf 3 Ambient Insight. “US Self-Paced e-Learning Market.” Oct 2009.

http://www.ambientinsight.com/Reports/eLearning.aspx#section1

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The National Education Association (NEA) reports that the percentage of high school students

taking online courses “nearly doubled” in 2009 to 27%. The NEA’s annual “Speak Up” report

notes that there are several initiatives nationwide moving more and more courses online in high

school. Among these:4

“In Florida, a new state law requires all entering 9th-graders to have at least one online

class before they graduate (as does Michigan, Indiana, New Mexico, and Alabama) and it

also provides that the full-time, kindergarten through 12th-grade Florida Virtual School

begin offering high-school diplomas in 2013.

In Texas, possible presidential candidate Gov. Rick Perry has expanded the reach of the

Texas Virtual School Network and called on state colleges to offer a $10,000 degree –

something he says is possible through online education.”

The NEA also reports that at the community college level, “the number of online students has

grown astronomically over the years.” Just 700,000 students took online classes in 1997, and the

figure grew to over 5 million in 2007.

Revenue for all segments of the U.S. online learning was $10.2 billion in 2010 and will reach a

projected $24.2 billion by 2015. Of this, the preK-12 academic segment is the fastest-growing

4 NEA. “Study Shows Students Taking Online Courses More Likely to Fail.” July 26, 2011.

http://neatoday.org/2011/07/26/study-shows-students-taking-online-courses-more-likely-to-fail/

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segment, with a 16.8% annual growth rate, according to the International Association for K-12

Online Learning (iNACOL).5

4.1 Industry Summary

The Company will operate in this distinct industry; Exam Preparation and Tutoring (NAICS

611691). Information provided is gathered from the U.S. Census.

Sales Volume Number of Businesses

Unknown 0.00%

Less Than $500k 39.81%

$500k to $1mil 26.86%

$1 to $2.5mil 18.47%

$2.5 to $5mil 9.11%

$5 to $10mil 4.32%

$10 to $20mil 0.96%

$20 to $50mil 0.24%

$50 to $100mil 0.24%

$100 to $500mil 0.00%

$500mil to $1bil 0.00%

Over $1bil 0.00%

U.S. Exam Preparation and Tutoring

Employee Size Number of Businesses

Unknown 0.00%

1 to 4 53.84%

5 to 9 14.39%

10 to 19 22.03%

20 to 49 7.62%

50 to 99 1.06%

100 to 249 0.67%

250 to 499 0.17%

500 to 999 0.12%

1,000 to 4,999 0.10%

5,000 to 9,999 0.00%

10,000+ 0.01%

U.S. Exam Preparation and Tutoring

Sales

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

Unknow

n

Less T

han

$500k

$500k to

$1m

il

$1 to

$2.5

mil

$2.5

to

$5m

il

$5 to

$10m

il

$10 to

$20m

il

$20 to

$50m

il

$50 to

$100m

il

$100 to

$500m

il

$500m

il to

$1bil

Over

$1bil

Sales Volume

Nu

mb

er

of

Bu

sin

esses

5 iNACOL. “Research, Trends, and Statistics.”

http://www.inacol.org/press/docs/nacol_fast_facts.pdf

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Employees

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Unknow

n

1 to 4

5 to 9

10 to 1

9

20 to 4

9

50 to 9

9

100 to 2

49

250 to 4

99

500 to 9

99

1,0

00 to

4,9

99

5,0

00 to

9,9

99

10,0

00+

Employee Size

Nu

mb

er

of

Bu

sin

esses

4.1 Industry Analysis The map below shows sales per capita for Exam Preparation and Tutoring (NAICS 611691).

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Exam Preparation and Tutoring

This U.S. industry comprises establishments primarily engaged in offering preparation for

standardized examinations and/or academic tutoring services. Academic tutoring services.

College entrance exam preparation instruction. Learning centers offering remedial courses.

Tutoring, academic

Establishments Total Sales Annual Payroll Paid Employees

5,035 $1,909,336,000 $772,544,000 53,669

10.7 40.5%

Annual Payroll per Employee Sales Per Employee

Employees per Establishment Payroll as a Percent of Sales

United States Exam Preparation and Tutoring

Sales per Establishment Payroll per Establishment

$379,213 $153,435

$14,395 $35,576

Establishments Total Sales Annual Payroll Paid Employees

291 $99,885,000 $36,414,000 3,129

$11,638 $31,922

Annual Payroll per Employee Sales Per Employee

10.8 36.5%

Employees per Establishment Payroll as a Percent of Sales

$343,247 $125,134

Texas Exam Preparation and Tutoring

Sales per Establishment Payroll per Establishment

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5.0 Marketing Strategy/Implementation

EDU Niche will utilize a comprehensive promotional campaign, initially focusing on driving

awareness within the United States and Canada. EDU Niche will emphasize the convenience

and affordability of its online interactive services, and that it offers services that are superior to

the competition and at the most competitive prices. The Company will reach its audience by

using a marketing strategy that includes a combination of time-tested methods, including

traditional marketing, such as public relations and direct sales, but will primarily focus on

developing a strong internet marketing strategy and high-profile presence. This will be

accomplished by using social media, and a robust search engine optimization and online

marketing campaign. The Company will also promote brand recognition through article and

directory submission, online PR, and affiliate marketing. Additionally, these marketing efforts

will be employed:

Marketing Collateral: The Company will develop attractive product brochures, flyers, and

other media. This marketing collateral can then be sent to schools, organizations, and interested

individuals.

Press Releases: Press releases will be created, and the Company will contact TV shows,

newspapers, industry magazines and websites. This is a free to low cost way to drive awareness

of the Company and its products and services.

Internet Advertising: The Company will allot portions of its marketing budget for strategic

Internet marketing, including search engine optimization. This tactic involves organically

improving the quality and volume of traffic to its website through search engines. Search engine

optimization (SEO) can also target different kinds of searches, including image, local, and

industry-specific vertical searches.

Website: An attractive and user-friendly website will be created. It will outline the Company’s

philosophy and services, as well as spotlight the considerable background of the management

team. The website will be fairly complex, utilizing state-of-the-art software and real-time

instruction tools. The website will also offer a private chat room for clients only and an e-

commerce functionality for on-line payments. The website will be professionally designed and

maintained, presenting customers with a dynamic face for EDU Niche.

Referral Marketing: The Company will become a member of online networking forums, which

allows businesses to share ideas, contacts, and most importantly, business referrals. EDU Niche

will use referrals to reach a new customer base in need of the services provided.

Trade Shows: These are vital to making connections with potential customers. The Company

will attend select trade shows and conventions within the industry and target markets in the U.S.

and Canada.

Social media: The Company will communicate with its customers via online forums and monitor

ratings and review sites and industry blogs to determine the prevailing consumer attitudes, the level

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of EDU Niche’s brand recognition, as well as trends the Company needs to address. The Company

will consider maintaining Facebook and Twitter sites.

Word of mouth: EDU Niche’s adherence to providing industry-leading services with an

unmatched attention to client satisfaction will establish a positive reputation within the region.

This will lead the Company’s customers to recommending the Company to their friends, family,

and colleagues. This is a simple (and free) marketing tactic that has powerful implications and

can help EDU Niche become further recognized as a premier online tutoring program.

5.1 SWOT Analysis

Internal

Factors

External

Factors

Positive Negative

Strengths WeaknessesAffordable pricing

Unlimited online tutoring

Establish Company as the leader

24/7 service

in child care in the area

Capitalize on franchise brand recognition

Prolonged economic recovery

Highly professional team of tutors

Threats

Parents choose to spend elsewhere

Dealing with an highly competitive market

Seasonal Impacts with online tutoring

New Company lack brand recognition

OpportunitiesCapture the majority of the online tutoring

market in the U.S. and Canada

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6.0 Management Summary

The Company will be owned and managed by Eva Kumar, who together possess the requisite

management skills and experience to successfully run this operation. Mrs. Kumar is

entrepreneurial-minded leaders who is highly skilled in project management on an international

level.

Eva Kumar, President and Co-Founder – Mrs. Kumar brings with her over 4 years’

experience in education and business before co-founding EDU Niche. She is a co-founder

for another internet eLearning company, Tutor Pace, Inc. a global education company

that leverages Internet, technology and resources worldwide to make supplemental

education affordable to masses. Tutor Pace addresses global students through remote

teachers and provides one-on-one personalized tutoring at an affordable $79.99 a month

for unlimited tutoring. Eva’s visionary leadership and educational expertise brought

several ideas for K-12 market. With experience as a teacher, Eva provide a unique

combination of cutting edge vision and practical application skills.

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7.0 Financial Summary

7.1 Revenue Forecast

The Revenue Forecast section details the revenue that the Company will receive. This section

also details the direct costs. The following graphs illustrate the amount of revenue each line item

contributes.

Year 1 Year 2 Year 3

Units

Tuition Fees 2,748 4,586 7,137

Advertising 2,720 4,540 7,065

Total Units 5,468 9,125 14,202

Unit Price

Tuition Fees $99.00 $99.00 $99.00

Advertising $200.00 $200.00 $200.00

Revenue

Tuition Fees $272,032 $453,970 $706,524

Advertising $544,065 $907,940 $1,413,047

Gross Revenue $816,097 $1,361,910 $2,119,571

Unit Cost

Tuition Fees $82.17 $82.17 $82.17

Advertising $0.00 $0.00 $0.00

Direct Costs

Tuition Fees $225,787 $376,795 $586,415

Advertising $0 $0 $0

Direct Cost of Revenue $225,787 $376,795 $586,415

Yearly Revenue

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$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000


Yearly Revenue Projections

Advertising

Tuition Fees

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

Month

1

Month

2

Month

3

Month

4

Month

5

Month

6

Month

7

Month

8

Month

9

Month

10

Month

11

Month

12

Year 1 Revenue Projections

Advertising

Tuition Fees

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7.2 Personnel Forecast

The Personnel section breaks down the payroll expense line on the Income Statement. It

provides total headcount, average salary per category and total pay per category.


Headcount

Managers 1 2 3

Executives 2 2 2

Management 2 4 7

Team Leads 4 8 14

Team Members 28 56 98

HR 1 2 2

IT 4 6 6

Finance/Accounting 1 1 2

Admin Support 1 1 1

District Coordinators 6 6 6

Total Headcount 50 88 141

Compensation

Managers $15,000 $16,200 $17,496

Executives $25,000 $25,750 $26,523

Management $10,000 $10,800 $11,664

Team Leads $7,000 $7,560 $8,165

Team Members $5,000 $5,400 $5,832

HR $5,000 $5,400 $5,832

IT $8,000 $8,640 $9,331

Finance/Accounting $6,000 $6,480 $6,998

Admin Support $6,000 $6,480 $6,998

District Coordinators $20,000 $20,600 $21,218

Payroll

Managers $15,000 $32,400 $52,488

Executives $50,000 $51,500 $53,045

Management $20,000 $43,200 $81,648

Team Leads $28,000 $60,480 $114,307

Team Members $140,000 $302,400 $571,536

HR $5,000 $10,800 $11,664

IT $32,000 $51,840 $55,987

Finance/Accounting $6,000 $6,480 $13,997

Admin Support $6,000 $6,480 $6,998

District Coordinators $120,000 $123,600 $127,308

Total Payroll $422,000 $689,180 $1,088,979

Yearly Personnel

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7.3 Income Statement

The Income Statement is also known as a Profit & Loss Statement. This table breaks down

Revenue, Cost of Revenue, Operating Expenses, Depreciation, Interest, Taxes, and bottom line

Earnings for the first three years.


Gross Revenue $816,097 $1,361,910 $2,119,571

Direct Cost of Revenue $225,787 $376,795 $586,415

Other Direct Costs $0 $0 $0

Total Cost of Revenue $225,787 $376,795 $586,415

Gross Profit $590,310 $985,115 $1,533,156

Gross Margin Percentage 72.3% 72.3% 72.3%

Operating Expenses

Marketing & Advertising $7,200 $7,560 $8,316

Travel & Entertainment $6,000 $6,000 $6,000

Merchant Fees $360 $378 $397

Rent $12,000 $13,200 $14,520

Utilities $1,200 $1,260 $1,323

Legal/Accounting $7,200 $7,776 $8,398

Office Supplies $2,400 $2,520 $2,722

Auto $12,000 $12,600 $13,860

Cleaning & Janitorial $1,200 $1,260 $1,361

Web Hosting $3,000 $3,150 $3,308

Repair & Maintenance $600 $630 $674

Telephones/Internet $3,600 $3,780 $4,082

Misc Expenses $2,400 $2,520 $2,722

Total Payroll $422,000 $689,180 $1,088,979

Payroll Taxes $46,420 $75,810 $119,788

Payroll Benefits $0 $0 $0

Total Operating Expenses $527,580 $827,624 $1,276,448

Operating Profit $62,730 $157,491 $256,708

Operating Profit Percentage 7.7% 11.6% 12.1%

Depreciation $3,500 $5,875 $9,188

Earning Before Interest & Taxes $59,230 $151,616 $247,520

EBIT Percentage 7.3% 11.1% 11.7%

Interest Expenses $12,903 $10,401 $7,717

Taxes Accrued $0 $0 $0

Earnings $46,327 $141,215 $239,803

Earnings Percentage 5.7% 10.4% 11.3%

Yearly Income Statement

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$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000


Yearly Income Statement

Gross Revenue

Gross Profit

Operating Profit

Earning Before

Interest & Taxes

Earnings

($10,000)

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

Month

1

Month

2

Month

3

Month

4

Month

5

Month

6

Month

7

Month

8

Month

9

Month

10

Month

11

Month

12

Year 1 Income Statement

Gross Revenue

Gross Profit

Operating Profit

Earning Before

Interest & Taxes

Earnings

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7.4 Statement of Cash Flow

The Statement of Cash Flow illustrates the Company’s cash received and cash spent for the three

year period. The table is broken down into three main categories; Operating, Investing, and

Financing. The Operating Activities report the Company’s business operations. Investing

Activities detail the Company’s property, plant, and equipment transactions. Financing

Activities account for the Company’s paid-in capital and debt.


Operating Activities

Cash Received

Gross Revenue $816,097 $1,361,910 $2,119,571

Total Cash Received $816,097 $1,361,910 $2,119,571

Cash Used

Cost of Revenue $225,787 $376,795 $586,415

Payroll/Taxes/Benefits $468,420 $764,990 $1,208,766

Other Operating Expenses $59,160 $62,634 $67,682

Additional Inventory $0 $0 $0



Total Cash Used $766,270 $1,214,819 $1,870,580

Net Cash From/(Used By) Operating $49,827 $147,090 $248,991

Investing Activities

Cash Received

Proceeds from Property/Land $0 $0 $0

Proceeds from Equipment $0 $0 $0

Total Cash Received $0 $0 $0

Cash Used

Purchase of Property/Land $0 $0 $0

Purchase of Equipment $0 $19,000 $26,500

Total Cash Used $0 $19,000 $26,500

Net Cash From/(Used By) Investing $0 ($19,000) ($26,500)

Financing Activities

Cash Received

Proceeds from Investors $0 $0 $0

Proceeds from Long-Term Debt $0 $0 $0

Total Cash Received $0 $0 $0

Cash Used

Dividends Paid $0 $0 $0

Repayment of Long-Term Debt $34,620 $37,122 $39,806

Total Cash Used $34,620 $37,122 $39,806

Net Cash From/(Used By) Financing ($34,620) ($37,122) ($39,806)

Net Cash Flow $15,207 $90,968 $182,685

Cash Balance $175,607 $266,575 $449,261

Yearly Statement of Cash Flow

23

($20,000)

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000M

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9

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12

Year 1 Statement of Cash Flow

Net Cash Flow Cash Balance

24

7.5 Balance Sheet

The Balance Sheet shows the Company’s Assets, Liabilities, and Shareholders’ Equity for a

given time period.


Assets

Current Assets

Cash $175,607 $266,575 $449,261

Inventory $0 $0 $0

Other Current Assets $0 $0 $0

Total Current Assets $175,607 $266,575 $449,261

Long-Term Assets

Property $0 $0 $0

Equipment $28,000 $47,000 $73,500

Other Long-Term Assets $0 $0 $0

Accumulated Depreciation ($3,500) ($9,375) ($18,563)

Total Long-Term Assets $24,500 $37,625 $54,938

Total Assets $200,107 $304,200 $504,198

Liabilities

Current Liabilities

Current Debt $0 $0 $0

Total Current Liabilities $0 $0 $0

Long-Term Liabilities

Long-Term Debt $165,380 $128,258 $88,452

Total Long-Term Liabilities $165,380 $128,258 $88,452

Total Liabilities $165,380 $128,258 $88,452

Shareholders' Equity

Paid-in Capital

Owner $0 $0 $0

Investor $0 $0 $0

Total Paid-in Capital $0 $0 $0

Retained Earnings

Previous Retained Earnings ($11,600) $34,727 $175,942

Current Earnings $46,327 $141,215 $239,803

Total Retained Earnings $34,727 $175,942 $415,746

Total Shareholders' Equity $34,727 $175,942 $415,746

Total Liabilities & Equity $200,107 $304,200 $504,198

Yearly Balance Sheet

25

7.6 Break-Even Analysis

The Operating Break-Even accounts for the Company’s revenue and expenses on the Income

Statement.

Analysis Month

Operating Break-Even 9

Break-Even

Operating Break-Even

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

$5,000,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35

Month

Accumulated Revenue Accumulated Expenses

26

7.7 Best & Worse Case

The Best and Worse Case analysis illustrates what the Company’s financial statements might

look like with an increase or decrease in Revenue.

10%


Gross Revenue $734,487 $1,225,719 $1,907,614


Gross Profit $531,279 $886,603 $1,379,841





Earning Before Interest & Taxes $199 $53,105 $94,205




Earnings ($12,704) $42,704 $86,488

Earnings Percentage -1.7% 3.5% 4.5%

Net Cash Flow ($43,824) ($7,543) $29,369

Cash Balance $116,576 $109,033 $138,402

Worse Case -- Revenue Decrease By:

10%


Gross Revenue $897,707 $1,498,101 $2,331,528


Gross Profit $649,341 $1,083,626 $1,686,472





Earning Before Interest & Taxes $118,261 $250,127 $400,836




Earnings $105,358 $239,727 $393,119

Earnings Percentage 11.7% 16.0% 16.9%

Net Cash Flow $74,238 $189,480 $336,001

Cash Balance $234,638 $424,118 $760,119

Best Case -- Revenue Increase By:

27

Appendix A – Year 1 Financials

Year 1 Monthly Forecast illustrates the Company’s first 12 months after the Pre-Operating stage.

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Units

Tuition Fees 170 179 189 199 209 220 231 243 256 269 283 298

Advertising 169 178 187 197 207 218 229 241 254 267 281 295

Total Units 339 357 376 395 416 437 460 484 510 536 564 594

Unit Price

Tuition Fees $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00

Advertising $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00

Revenue

Tuition Fees $16,875 $17,756 $18,682 $19,657 $20,683 $21,763 $22,899 $24,094 $25,351 $26,674 $28,066 $29,531

Advertising $33,750 $35,511 $37,365 $39,315 $41,367 $43,526 $45,797 $48,187 $50,702 $53,349 $56,133 $59,063

Gross Revenue $50,625 $53,267 $56,047 $58,972 $62,050 $65,289 $68,696 $72,281 $76,054 $80,023 $84,199 $88,594

Unit Cost

Tuition Fees $82.17 $82.17 $82.17 $82.17 $82.17 $82.17 $82.17 $82.17 $82.17 $82.17 $82.17 $82.17

Advertising $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Direct Costs

Tuition Fees $14,006 $14,737 $15,506 $16,316 $17,167 $18,063 $19,006 $19,998 $21,042 $22,140 $23,295 $24,511

Advertising $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Direct Cost of Revenue $14,006 $14,737 $15,506 $16,316 $17,167 $18,063 $19,006 $19,998 $21,042 $22,140 $23,295 $24,511

Year 1 Revenue

28


Headcount

Managers 1 1 1 1 1 1 1 1 1 1 1 1

Executives 2 2 2 2 2 2 2 2 2 2 2 2

Management 2 2 2 2 2 2 2 2 2 2 2 2

Team Leads 4 4 4 4 4 4 4 4 4 4 4 4

Team Members 28 28 28 28 28 28 28 28 28 28 28 28

HR 1 1 1 1 1 1 1 1 1 1 1 1

IT 4 4 4 4 4 4 4 4 4 4 4 4

Finance/Accounting 1 1 1 1 1 1 1 1 1 1 1 1

Admin Support 1 1 1 1 1 1 1 1 1 1 1 1

District Coordinators 6 6 6 6 6 6 6 6 6 6 6 6

Total Headcount 50 50 50 50 50 50 50 50 50 50 50 50

Compensation

Managers $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

Executives $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083

Management $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833

Team Leads $583 $583 $583 $583 $583 $583 $583 $583 $583 $583 $583 $583

Team Members $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417

HR $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417

IT $667 $667 $667 $667 $667 $667 $667 $667 $667 $667 $667 $667

Finance/Accounting $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Admin Support $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

District Coordinators $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667

Payroll

Managers $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

Executives $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167

Management $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667

Team Leads $2,333 $2,333 $2,333 $2,333 $2,333 $2,333 $2,333 $2,333 $2,333 $2,333 $2,333 $2,333

Team Members $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667

HR $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417

IT $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667

Finance/Accounting $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Admin Support $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

District Coordinators $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Total Payroll $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167

Year 1 Personnel

29


Gross Revenue $50,625 $53,267 $56,047 $58,972 $62,050 $65,289 $68,696 $72,281 $76,054 $80,023 $84,199 $88,594

Direct Cost of Revenue $14,006 $14,737 $15,506 $16,316 $17,167 $18,063 $19,006 $19,998 $21,042 $22,140 $23,295 $24,511

Other Direct Costs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cost of Revenue $14,006 $14,737 $15,506 $16,316 $17,167 $18,063 $19,006 $19,998 $21,042 $22,140 $23,295 $24,511

Gross Profit $36,619 $38,530 $40,541 $42,657 $44,883 $47,225 $49,690 $52,283 $55,012 $57,883 $60,904 $64,083

Gross Margin Percentage 72.3% 72.3% 72.3% 72.3% 72.3% 72.3% 72.3% 72.3% 72.3% 72.3% 72.3% 72.3%

Operating Expenses

Marketing & Advertising $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600

Travel & Entertainment $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Merchant Fees $30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30

Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

Legal/Accounting $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600

Office Supplies $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200

Auto $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Cleaning & Janitorial $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

Web Hosting $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

Repair & Maintenance $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Telephones/Internet $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

Misc Expenses $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200

Total Payroll $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167 $35,167

Payroll Taxes $3,868 $3,868 $3,868 $3,868 $3,868 $3,868 $3,868 $3,868 $3,868 $3,868 $3,868 $3,868

Payroll Benefits $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Operating Expenses $43,965 $43,965 $43,965 $43,965 $43,965 $43,965 $43,965 $43,965 $43,965 $43,965 $43,965 $43,965

Operating Profit ($7,346) ($5,435) ($3,424) ($1,308) $918 $3,260 $5,725 $8,318 $11,047 $13,918 $16,939 $20,118

Operating Profit Percentage -14.5% -10.2% -6.1% -2.2% 1.5% 5.0% 8.3% 11.5% 14.5% 17.4% 20.1% 22.7%

Depreciation $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292

Earning Before Interest & Taxes ($7,638) ($5,727) ($3,716) ($1,600) $626 $2,969 $5,433 $8,027 $10,755 $13,627 $16,648 $19,826

EBIT Percentage -15.1% -10.8% -6.6% -2.7% 1.0% 4.5% 7.9% 11.1% 14.1% 17.0% 19.8% 22.4%

Interest Expenses $1,167 $1,150 $1,134 $1,117 $1,101 $1,084 $1,067 $1,051 $1,034 $1,017 $999 $982

Taxes Accrued $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Earnings ($8,805) ($6,877) ($4,850) ($2,718) ($475) $1,884 $4,366 $6,976 $9,722 $12,610 $15,648 $18,844

Earnings Percentage -17.4% -12.9% -8.7% -4.6% -0.8% 2.9% 6.4% 9.7% 12.8% 15.8% 18.6% 21.3%

Year 1 Income Statement

30


Operating Activities

Cash Received

Gross Revenue $50,625 $53,267 $56,047 $58,972 $62,050 $65,289 $68,696 $72,281 $76,054 $80,023 $84,199 $88,594

Total Cash Received $50,625 $53,267 $56,047 $58,972 $62,050 $65,289 $68,696 $72,281 $76,054 $80,023 $84,199 $88,594

Cash Used

Cost of Revenue $14,006 $14,737 $15,506 $16,316 $17,167 $18,063 $19,006 $19,998 $21,042 $22,140 $23,295 $24,511

Payroll/Taxes/Benefits $39,035 $39,035 $39,035 $39,035 $39,035 $39,035 $39,035 $39,035 $39,035 $39,035 $39,035 $39,035

Other Operating Expenses $4,930 $4,930 $4,930 $4,930 $4,930 $4,930 $4,930 $4,930 $4,930 $4,930 $4,930 $4,930

Additional Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Interest Expenses $1,167 $1,150 $1,134 $1,117 $1,101 $1,084 $1,067 $1,051 $1,034 $1,017 $999 $982

Taxes Accrued $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cash Used $59,138 $59,853 $60,605 $61,398 $62,233 $63,112 $64,038 $65,013 $66,040 $67,121 $68,260 $69,458

Net Cash From/(Used By) Operating ($8,513) ($6,585) ($4,558) ($2,426) ($183) $2,176 $4,658 $7,268 $10,014 $12,902 $15,940 $19,136

Investing Activities

Cash Received

Proceeds from Property/Land $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Proceeds from Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash Used

Purchase of Property/Land $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Purchase of Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cash Used $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash From/(Used By) Investing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Financing Activities

Cash Received

Proceeds from Investors $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Proceeds from Long-Term Debt $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash Used

Dividends Paid $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Repayment of Long-Term Debt $2,794 $2,810 $2,826 $2,843 $2,859 $2,876 $2,893 $2,910 $2,927 $2,944 $2,961 $2,978

Total Cash Used $2,794 $2,810 $2,826 $2,843 $2,859 $2,876 $2,893 $2,910 $2,927 $2,944 $2,961 $2,978

Net Cash From/(Used By) Financing ($2,794) ($2,810) ($2,826) ($2,843) ($2,859) ($2,876) ($2,893) ($2,910) ($2,927) ($2,944) ($2,961) ($2,978)

Net Cash Flow ($11,306) ($9,395) ($7,384) ($5,269) ($3,042) ($700) $1,765 $4,358 $7,087 $9,958 $12,979 $16,158

Cash Balance $149,094 $139,698 $132,314 $127,045 $124,003 $123,303 $125,068 $129,426 $136,513 $146,471 $159,450 $175,607

Year 1 Statement of Cash Flow

31


Assets

Current Assets

Cash $149,094 $139,698 $132,314 $127,045 $124,003 $123,303 $125,068 $129,426 $136,513 $146,471 $159,450 $175,607

Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Current Assets $149,094 $139,698 $132,314 $127,045 $124,003 $123,303 $125,068 $129,426 $136,513 $146,471 $159,450 $175,607

Long-Term Assets

Property $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Equipment $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000

Other Long-Term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Accumulated Depreciation ($292) ($583) ($875) ($1,167) ($1,458) ($1,750) ($2,042) ($2,333) ($2,625) ($2,917) ($3,208) ($3,500)

Total Long-Term Assets $27,708 $27,417 $27,125 $26,833 $26,542 $26,250 $25,958 $25,667 $25,375 $25,083 $24,792 $24,500

Total Assets $176,802 $167,115 $159,439 $153,878 $150,544 $149,553 $151,026 $155,093 $161,888 $171,554 $184,241 $200,107

Liabilities

Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Current Debt $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-Term Liabilities

Long-Term Debt $197,206 $194,397 $191,570 $188,728 $185,868 $182,992 $180,099 $177,190 $174,263 $171,319 $168,359 $165,380

Total Long-Term Liabilities $197,206 $194,397 $191,570 $188,728 $185,868 $182,992 $180,099 $177,190 $174,263 $171,319 $168,359 $165,380

Total Liabilities $197,206 $194,397 $191,570 $188,728 $185,868 $182,992 $180,099 $177,190 $174,263 $171,319 $168,359 $165,380

Shareholders' Equity

Paid-in Capital

Owner $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Investor $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Retained Earnings

Previous Retained Earnings ($11,600) ($20,405) ($27,282) ($32,132) ($34,849) ($35,324) ($33,439) ($29,073) ($22,097) ($12,375) $235 $15,883

Current Earnings ($8,805) ($6,877) ($4,850) ($2,718) ($475) $1,884 $4,366 $6,976 $9,722 $12,610 $15,648 $18,844

Total Retained Earnings ($20,405) ($27,282) ($32,132) ($34,849) ($35,324) ($33,439) ($29,073) ($22,097) ($12,375) $235 $15,883 $34,727

Total Shareholders' Equity ($20,405) ($27,282) ($32,132) ($34,849) ($35,324) ($33,439) ($29,073) ($22,097) ($12,375) $235 $15,883 $34,727

Total Liabilities & Equity $176,802 $167,115 $159,439 $153,878 $150,544 $149,553 $151,026 $155,093 $161,888 $171,554 $184,241 $200,107

Year 1 Balance Sheet

32


Long-Term Debt Interest Rate 7.00% Term 5.0

Balance $200,000 $197,206 $194,397 $191,570 $188,728 $185,868 $182,992 $180,099 $177,190 $174,263 $171,319 $168,359

Interest $1,167 $1,150 $1,134 $1,117 $1,101 $1,084 $1,067 $1,051 $1,034 $1,017 $999 $982

Principle $2,794 $2,810 $2,826 $2,843 $2,859 $2,876 $2,893 $2,910 $2,927 $2,944 $2,961 $2,978


Balance $165,380 $162,385 $159,372 $156,341 $153,293 $150,227 $147,143 $144,041 $140,921 $137,783 $134,627 $131,452

Interest $965 $947 $930 $912 $894 $876 $858 $840 $822 $804 $785 $767

Principle $2,996 $3,013 $3,031 $3,048 $3,066 $3,084 $3,102 $3,120 $3,138 $3,157 $3,175 $3,193


Balance $128,258 $125,046 $121,815 $118,566 $115,297 $112,009 $108,703 $105,376 $102,031 $98,666 $95,281 $91,877

Interest $748 $729 $711 $692 $673 $653 $634 $615 $595 $576 $556 $536

Principle $3,212 $3,231 $3,250 $3,269 $3,288 $3,307 $3,326 $3,346 $3,365 $3,385 $3,404 $3,424

Loan Amortization Schedule