THE “YES I MADE IT” CAMPAIGN A CASE STUDY BY STUDENT VILLAGE 2016

A case study by Student Village 2016

EDULOAN WANTED STUDENT VILLAGE TO

TARGET MATRIC LEARNERS WHO WERE

RECEIVING THEIR RESULTS AT THE

BEGINNING OF JANUARY, IN A

PERSONALISED AND MEANINGFUL WAY.

A case study by Student Village 2016

THE APPROACH

CAMPAIGN OBJECTIVES

ENGAGE MATRICULANTS IN AN AUTHENTIC WAY

DRIVE AND BUILD AWARENESS AND BRAND SINCERETY

HIGHLIGHT EDULOAN AS ONE OF THE SPONSORS FOR THE RELEASE OF MATRIC RESULTS FOR 2015

THE OBJECTIVE WAS NOT SELLING BUT RATHER SAYING WELL DONE FOR PASSING

A case study by Student Village 2016

STUDENT VILLAGE APPROACHED STUDENTS, ENCOURAGING THEM TO CELEBRATE MATRICULATION AND UPLOAD THEIR SELFIES WITH EDULOAN TO SOCIAL MEDIA USING #YESIMADEIT

CONCEPT AND APPLICATION

A case study by Student Village 2016

STUDENT VILLAGE ATTENDED MATRIC LOCATIONS INCLUDING SCHOOLS & SERVICE STATIONS WHERE THEY ENGAGED WITH A LARGE NUMBER OF MATRICULANTS

STUDENT VILLAGE WELCOMED STUDENTS TO THE FUN SIDE OF EDULOAN WITH A…

A case study by Student Village 2016

FUNKY CALLING DEVICES

BRANDED PROMOTER

TEAM

CUSTOM EDULOAN

INSTAFRAME

FACEBOOK REACH WAS

IN EXCESS OF 7,620

ACCOUNTS

STUDENT VILLAGE ACTIVATED AT 13

LOCATIONS NATIONALLY WITH A

DIRECT ENGAGEMENT OF MORE THAN 2,000

MATRICULANTS

RESULTS

A case study by Student Village 2016

THE EXPECTATIONS WERE HIGH AND STUDENT VILLAGE EXCEEDED THEM. SEE THEM FOR YOURSELF…

STUDENT VILLAGE REACHED CLOSE TO 43,000 ACCOUNTS VIA SOCIAL MEDIA

AND NEARLY 312,000 IMPRESSIONS ON

TWITTER

FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA

19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076

A case study by Student Village 2016