Effective Food SalesEffective Food Sales

There are 5 Components to most There are 5 Components to most dishesdishes

Knowledge = Sales = $$Knowledge = Sales = $$$$1.1. ProteinProtein2.2. SauceSauce3.3. VegetableVegetable4.4. StarchStarch5.5. PreparationPreparation

AppetizersAppetizers

StartersStartersSmall PlatesSmall PlatesSomething you can ShareSomething you can ShareA Great Start A Great Start -- A Great Way to break the ice and take -- A Great Way to break the ice and take

control of your table with the power control of your table with the power of suggestionof suggestion

Seared Ahi TunaSeared Ahi Tuna

1.1. Ahi TunaAhi Tuna2.2. Hoisin and DynamiteHoisin and Dynamite3.3. Cabbage and Sweet Chili SlawCabbage and Sweet Chili Slaw4.4. NANA5.5. Pan Seared RarePan Seared RareMoney Word – Cool, Fresh, RefreshingMoney Word – Cool, Fresh, RefreshingDrink Pairing – Sauvignon Blanc / Bubbly / Drink Pairing – Sauvignon Blanc / Bubbly /

Pinot Grigio, SakePinot Grigio, Sake

Sesame ChickenSesame Chicken

1.1. Chicken Breast ChunksChicken Breast Chunks2.2. Sweet and Spicy (General TSO’s)Sweet and Spicy (General TSO’s)3.3. NANA4.4. NANA5.5. Lightly Battered and Flash Fried, tossed in Lightly Battered and Flash Fried, tossed in

Sweet and Spicy SauceSweet and Spicy Sauce$$$ Words – Best Seller / Kids Love it$$$ Words – Best Seller / Kids Love itDrink Pairing – Sauvignon Blanc, Pinot GrigioDrink Pairing – Sauvignon Blanc, Pinot GrigioPinot Noir, SakePinot Noir, Sake

Fish TacosFish Tacos

1.1. TilapiaTilapia2.2. Dynamite SauceDynamite Sauce3.3. Red and Green Cabbage, Pico De Gallo, Fresh Red and Green Cabbage, Pico De Gallo, Fresh

AvocadoAvocado4.4. Corn TortillasCorn Tortillas5.5. Pan Seared Tilapia, Fresh Cabbage, Pico, and Pan Seared Tilapia, Fresh Cabbage, Pico, and

Avocado between 2 warm corn tortillasAvocado between 2 warm corn tortillas$$$ Words – Spicy, Delicious, #1 Seller $$$ Words – Spicy, Delicious, #1 Seller Drink Pairing – Ice Cold Mexican Beer, Mojito, Drink Pairing – Ice Cold Mexican Beer, Mojito,

MargaritaMargarita

House Made Tostada House Made Tostada StripsStrips1.1. NANA2.2. House Made Salsa Roja, GuacamoleHouse Made Salsa Roja, Guacamole3.3. GuacamoleGuacamole4.4. House Made Tostada StripsHouse Made Tostada Strips5.5. Corn Tortillas cut in Strips and Fried in Canola Corn Tortillas cut in Strips and Fried in Canola

Oil, Roasted Tomato Salsa, GuacamoleOil, Roasted Tomato Salsa, Guacamole$$$ Words – Spicy and Cool, Island favorite, Delicious $$$ Words – Spicy and Cool, Island favorite, Delicious

StartStartDrink Pairing – Ice Cold Mexican Beer, Signature Drink Pairing – Ice Cold Mexican Beer, Signature

Mojito, Frozen MargaritaMojito, Frozen Margarita

Fried CalamariFried Calamari

1.1. Squid Tubes and TentaclesSquid Tubes and Tentacles2.2. Marinara, Lemon Caper AioliMarinara, Lemon Caper Aioli3.3. NANA4.4. Breaded in Seasoned FlourBreaded in Seasoned Flour5.5. Lightly Breaded and Flash Fried in Canola Lightly Breaded and Flash Fried in Canola

Oil until tender and crispyOil until tender and crispy$$$ Words – Light, Tender, Phenomenal$$$ Words – Light, Tender, PhenomenalDrink Pairing – Beer, White’s, Bubbly, Lighter Drink Pairing – Beer, White’s, Bubbly, Lighter

Reds like Pinot Noir, Gin Cocktails, Vodka Reds like Pinot Noir, Gin Cocktails, Vodka Cocktails… Very VersatileCocktails… Very Versatile

Tradit ional Buffalo Tradit ional Buffalo WingsWings1.1. Chicken Wings and DrummettesChicken Wings and Drummettes2.2. Spicy Buffalo Sauce, Ranch or BCDSpicy Buffalo Sauce, Ranch or BCD3.3. Celery and Carrot BatonsCelery and Carrot Batons4.4. NANA5.5. Flash Fried Chicken, Tossed in Buffalo Flash Fried Chicken, Tossed in Buffalo

Sauce and Served with Carrots and CelerySauce and Served with Carrots and Celery$$$ Words – House Favorite, Hot and Spicy, $$$ Words – House Favorite, Hot and Spicy,

My Personal FavoriteMy Personal FavoriteDrink Pairing – BEER BEER BEER Drink Pairing – BEER BEER BEER

Chil led Seafood Cocktai lChil led Seafood Cocktai l

1.1. Jumbo Gulf Shrimp, Jumbo Lump CrabJumbo Gulf Shrimp, Jumbo Lump Crab2.2. Cocktail Sauce, Remoulade, GuacamoleCocktail Sauce, Remoulade, Guacamole3.3. NANA4.4. House Made Tostada StripsHouse Made Tostada Strips5.5. Boiled then Chilled Shrimp, Steamed then Boiled then Chilled Shrimp, Steamed then

Chilled Crab, House fried Tortilla StripsChilled Crab, House fried Tortilla Strips$$$ Words - Ice Cold, Local, FOB, Best Seller$$$ Words - Ice Cold, Local, FOB, Best SellerDrink Pairing – Champagne, Prosecco, Drink Pairing – Champagne, Prosecco,

Bubbly, Sauv Blanc, Pinot grigio, Ice Cold Bubbly, Sauv Blanc, Pinot grigio, Ice Cold Beer, Premium Vodkas and GinsBeer, Premium Vodkas and Gins

SaladsSalads

Fresh from the GardenFresh from the Garden Ice Cold and RefreshingIce Cold and Refreshing Crisp and CrunchyCrisp and Crunchy-- Remember, Salads are a great way to start -- Remember, Salads are a great way to start

or finish your meals, don’t be afraid to offer or finish your meals, don’t be afraid to offer a salad or appetizer at the end of a meal. a salad or appetizer at the end of a meal. There are plenty of people who don’t care There are plenty of people who don’t care for sweets..Create a Unique opportunity for for sweets..Create a Unique opportunity for increased sales.increased sales.

Spinach and PearSpinach and Pear

Upsell – Tuna, Salmon, Shrimp, Steak, ChickenUpsell – Tuna, Salmon, Shrimp, Steak, Chicken Raspberry VinaigretteRaspberry Vinaigrette Spinach, Pickled Onions, PearsSpinach, Pickled Onions, Pears NANA Baby Spinach Leaves tossed in Raspberry Vin., Baby Spinach Leaves tossed in Raspberry Vin.,

Garnished with Asian Pears, Candied Walnuts, Garnished with Asian Pears, Candied Walnuts, Blue Cheese Crumbles and Pickled Onions.Blue Cheese Crumbles and Pickled Onions.

$$$ Words – Original, Savory, Balanced$$$ Words – Original, Savory, BalancedDrink Pairing – Lighter Reds, Whites, BubblyDrink Pairing – Lighter Reds, Whites, Bubbly

Island CobbIsland Cobb

1.1. Char Grilled Chicken Breast, Boiled Egg, Apple Char Grilled Chicken Breast, Boiled Egg, Apple Wood Bacon or (up sell shrimp, salmon, Steak, Wood Bacon or (up sell shrimp, salmon, Steak, Tuna)Tuna)

2.2. Dressing of ChoiceDressing of Choice3.3. Hearts of Romaine, TomatoesHearts of Romaine, Tomatoes4.4. NANA5.5. Romaine Hearts overflowing with Grilled Chicken, Romaine Hearts overflowing with Grilled Chicken,

Diced Tomatoes, Blue Cheese, Kalamatta Olives, Diced Tomatoes, Blue Cheese, Kalamatta Olives, and Hard Cooked Eggand Hard Cooked Egg

$$$ Words – Huge, Traditional, Best Seller$$$ Words – Huge, Traditional, Best SellerDrink Pairing – Just about anything… many different Drink Pairing – Just about anything… many different

flavor profiles flavor profiles

Boston and Romaine Boston and Romaine ChoppedChopped Up sell – steak, tuna, grilled shrimp, grilled chicken, SalmonUp sell – steak, tuna, grilled shrimp, grilled chicken, Salmon Balsamic VinaigretteBalsamic Vinaigrette Hydroponic Bibb Lettuce, Hearts of Romaine, Tomatoes, Hydroponic Bibb Lettuce, Hearts of Romaine, Tomatoes,

Cucumber, Red Onion, Red Bell Peppers, AvocadoCucumber, Red Onion, Red Bell Peppers, Avocado NANA Finely chopped Bibb and Romaine hearts tossed with diced Finely chopped Bibb and Romaine hearts tossed with diced

tomatoes, cucumbers, red onions, red bell peppers, avocado tomatoes, cucumbers, red onions, red bell peppers, avocado and balsamic vinaigrette. A perfect amount of roquefort and balsamic vinaigrette. A perfect amount of roquefort cheese.cheese.

$$$ Words – Ice Cold, Creamy Avocado, House Made Dressing$$$ Words – Ice Cold, Creamy Avocado, House Made DressingDrink Pairing – Acidic Whites, Bubbly, Lighter RedsDrink Pairing – Acidic Whites, Bubbly, Lighter Reds

Arugula SaladArugula Salad

1.1. Crispy ProsciuttoCrispy Prosciutto2.2. Lemon VinaigretteLemon Vinaigrette3.3. Wild Baby Arugula, White Mushrooms, Grape Wild Baby Arugula, White Mushrooms, Grape

TomatoesTomatoes4.4. NANA5.5. Wild Baby Arugula Tossed in Lemon Vinaigrette, Wild Baby Arugula Tossed in Lemon Vinaigrette,

with white mushrooms, Grape tomatoes, Crispy with white mushrooms, Grape tomatoes, Crispy Prosciutto, and shaved parmesan cheeseProsciutto, and shaved parmesan cheese

$$$ Words – Wild Baby Arugula, Peppery, Balanced, $$$ Words – Wild Baby Arugula, Peppery, Balanced, Savory, EarthySavory, Earthy

Drink Pairing – Lighter Acidic Whites, Bubbly, Light Drink Pairing – Lighter Acidic Whites, Bubbly, Light Reds, Pinot NoirReds, Pinot Noir

House SaladHouse Salad

Up sell – Steak, Tuna, Grilled Shrimp, Up sell – Steak, Tuna, Grilled Shrimp, Grilled Chicken, SalmonGrilled Chicken, Salmon

Choice of DressingsChoice of Dressings Spring Mix, Grape TomatoesSpring Mix, Grape Tomatoes NANA Spring Mix tossed with Grape tomatoes and Spring Mix tossed with Grape tomatoes and

Shaved parmesan, your choice of dressingsShaved parmesan, your choice of dressings$$$ words – economical, nice light start or $$$ words – economical, nice light start or

finishfinishDrink Pairing – Anything white or bubblyDrink Pairing – Anything white or bubbly

Black and Blue BurgerBlack and Blue Burger

8 ounces Ground Sirloin, Apple wood smoked 8 ounces Ground Sirloin, Apple wood smoked baconbacon

Roquefort Blue CheeseRoquefort Blue Cheese Hydroponic Bibb, Beefsteak Tomato, Red OnionHydroponic Bibb, Beefsteak Tomato, Red Onion Grilled Kaiser BunGrilled Kaiser Bun Char Grilled to your liking with melted Roquefort, Char Grilled to your liking with melted Roquefort,

Crispy apple wood Bacon, Bibb Lettuce, Tomato Crispy apple wood Bacon, Bibb Lettuce, Tomato and Bermuda Onionand Bermuda Onion

$$$ Words – THE BEST BURGER ON THE PLANET$$$ Words – THE BEST BURGER ON THE PLANETDrink Pairing – Any Beer, Cabernet’s, Zin, virtually any Drink Pairing – Any Beer, Cabernet’s, Zin, virtually any

red winered wine

BAJA BURGERBAJA BURGER

1.1. 8 ounces ground sirloin8 ounces ground sirloin2.2. GuacamoleGuacamole3.3. Pico De Gallo, Char Grilled Green Chile, Bibb Pico De Gallo, Char Grilled Green Chile, Bibb

Lettuce, Tomato, Bermuda OnionLettuce, Tomato, Bermuda Onion4.4. Grilled Kaiser BunGrilled Kaiser Bun5.5. Char Grilled Burger with melted pepper jack, Char Grilled Burger with melted pepper jack,

Guacamole, Pico De Gallo, Char Grilled Green Guacamole, Pico De Gallo, Char Grilled Green Chile, Bibb Lettuce, Tomato, Bermuda OnionChile, Bibb Lettuce, Tomato, Bermuda Onion

$$$ words – rich, zesty, spicy, balanced, $$$ words – rich, zesty, spicy, balanced, Drink Pairing – Mexican Beer, Any Beer, Margarita, Drink Pairing – Mexican Beer, Any Beer, Margarita,

Signature Mojitos, MicheladaSignature Mojitos, Michelada

THE BURGERTHE BURGER

8 ounces ground sirloin8 ounces ground sirloin NANA Hydroponic Boston Bibb, Beefsteak Tomato, Hydroponic Boston Bibb, Beefsteak Tomato,

Bermuda Onion, Sliced PicklesBermuda Onion, Sliced Pickles Grilled Kaiser BunGrilled Kaiser Bun Char Grilled with melted American cheese, Char Grilled with melted American cheese,

Hydroponic Boston Bibb, Beefsteak Tomato, Hydroponic Boston Bibb, Beefsteak Tomato, Bermuda Onion, Sliced PicklesBermuda Onion, Sliced Pickles

$$$ Words – Classic, Best Seller, Traditional$$$ Words – Classic, Best Seller, TraditionalDrink Pairing – Virtually anything Drink Pairing – Virtually anything

SAN LUIS BURGERSAN LUIS BURGER

8 Ounces Ground Sirloin, Apple Wood Smoked 8 Ounces Ground Sirloin, Apple Wood Smoked BaconBacon

Smokey BBQ SauceSmokey BBQ Sauce Crispy Onion Ring, Bibb Lettuce, Beefsteak tomato, Crispy Onion Ring, Bibb Lettuce, Beefsteak tomato,

Pickles, JalapenosPickles, Jalapenos Grilled Kaiser BunGrilled Kaiser Bun Char Grilled Burger, Melted Chedar, Smokey BBQ Char Grilled Burger, Melted Chedar, Smokey BBQ

Sauce, Crispy Onion Ring, Bibb Lettuce, Beefsteak Sauce, Crispy Onion Ring, Bibb Lettuce, Beefsteak Tomato, Pickles and JalapenosTomato, Pickles and Jalapenos

$$$ Words – Massive, The Real Deal, Robust$$$ Words – Massive, The Real Deal, RobustDrink Pairing – PBR!!!!!!!Drink Pairing – PBR!!!!!!!

SIGNATURE SIGNATURE BURGERS!!!BURGERS!!! AWESOMEAWESOME HUGEHUGE FRESH GROUND SIRLOINFRESH GROUND SIRLOIN JUICYJUICY DELICIOUSDELICIOUS CHEF INSPIREDCHEF INSPIRED