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English 505 Modern English Grammar

Effective Speechwriting

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Page 1: Effective Speechwriting

English 505 Modern English Grammar

Page 2: Effective Speechwriting

Elements:

Page 3: Effective Speechwriting

Topic

• Match the topic to the audience.• Select one that is important to you

and the office.

• Trouble deciding upon a topic? Make a list and narrow it down to

one.

Page 4: Effective Speechwriting

Purpose(Dowis 17)There are six basic purposes of a

speech:• to entertain,• to inform,• to motivate,• to advocate, or• to convince or persuade

Select one or two.

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Audience

Don’t assume• Length• Timing• Number of people• Gender, age group, education level,

etc.• Prior knowledge on topic

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Research(Dowis 35)• Keep your focus narrow• Be disciplined in researching,

reading, and writing• Connect to nature of speech,

subject, prior knowledge of the audience, your own knowledge, etc.

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Organize(Dowis 50-12)• Create a list of key points. Narrow

the scope.• Write you supporting points.• This process helps you develop your

thesis statement. • Develop an outline

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Thesis

• A thesis is a single, unifying idea or theme of the speech (Dowis 2000)

• You should develop your thesis first. However, writing is not always neat and tidy.

• Develop an outline. This is will help your organize your speech.

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RecapHere’s what you should have

before you begin writing:• audience,• purpose,• what you want to accomplish, • thesis, and• key and supporting points.

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What is cohesion?

Cohesion is the glue that binds your writing together into a seamless unit.

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Transitions

Move the reader from paragraph to another.

Also, transitions close gaps within a paragraph.

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Transitions (Ruskiewicz, Friend, Hairston 211)Similarity Contrast Accumulation Consequence

likewiselikesimilarityin the same wayjust as

however --insteadneverthelessalthough--butin spite of--ratheron the other handnot only

moreoverin addition tofor exampleandfor instance

henceconsequentlysothereforeas a result ofthus

Causation Sequence

because--since next--after—finallysubsequentlyfirst, second, third

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Repetition

Contribution of particular words to the continuity of text. (Kolln 67)

Repeating of key termsRefers to synonyms and other

related words: animals/lions, supper/dinner, husband/hubby, etc.

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Opener(Dowis 61-8)

Establish a common ground.Set the tone.Catch the interest of the listener.Segues into the topicTypes -- novelty, dramatic, question,

humorous, and reference

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