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efl.se executivemba.se
EFL Akademin mitt i näringslivet
EFL – EXECUTIVE FOUNDATION LUND
Executive Education Unik koppling till Ekonomihögskolan i Lund Öppna och företagsanpassade program
efl.se executivemba.se
EFL Akademin mitt i näringslivet
ÖPPNA SPETSPROGRAM SÅSOM: Akademiska Diplomprogram
Executive MBAStyrelseprogrammet
efl.se executivemba.se
EFL Akademin mitt i näringslivet
FÖRETAGSANPASSADE UTBILDNINGAR INOM: affärsmannaskap
ekonomi ledarskap marknadsföring
strategistyrelseutveckling
FÖLJ OSS
www.efl.se www.executivemba.se
Facebook: EFL - Executive Education, LundLinked In: EFL - Executive Education, Lund
efl.se executivemba.se
W H A T I S I T T O Y O U ?
T E L L U S A B O U T A N I N N O VA T I O N T H A T Y O U F I N D U S E F U L I N Y O U R D A I LY L I F E .
T H E O D O R E L E V I T T
“Ideas are useless unless used. The proof of their value is
their implementation. Until then they are in limbo.”
efl.se executivemba.se
I N N O V A T I O N
T H E S U C C E S S F U L I N T R O D U C T I O N O F S O M E T H I N G N E W.
efl.se executivemba.se
I S T H E R E A D I F F E R E N C E B E T W E E N CREAT IV I TY ,
INVENT ION A N D INNOVAT ION ?
efl.se executivemba.se
CREATIVITY ABILITY TO GENERATE NOVEL IDEAS.
INVENTION NOVEL IDEAS TRANSFORMED INTO REALITY.
INNOVATION SUCCESSFUL IMPLEMENTATION OF NOVEL IDEAS.
efl.se executivemba.se
Inattentional blindnessMissing what you are not looking for…...even when it is right in front of you.
efl.se executivemba.se
Problems with Focus Groups Users might not recognize
their own needs
Users might assume that theirdesires can’t be fulfilled
If no current product exists, users have nothingto base their opinion on
efl.se executivemba.se
Use
d by
per
miss
ion,®
201
4 The
LEG
O G
roup
INSIGHT?INSTANT TRACTION VS. PAYING YOUR DUES
efl.se executivemba.se
Innovator’s ParadoxWhen times are good, you have the ability to do things differently, but not much urgency or desire.
When times are bad, you urgently need to do things differently, but it’s extremely difficult.
efl.se executivemba.se
Amplifying weak signals“Right now, it’s just this little, tiny thing,
so why should we bother with about it?”
efl.se executivemba.se
EXERCISE
People are working longer hours than they used to.
The number of single-parent families is steadily increasing.
People are getting married later in life.
People are spending more and more time online.
What’s the bigger story?
efl.se executivemba.se
TechwatchingWhat is possible now?
What will (likely) be possible in the future?
Which technologies are crucial to our success?