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Introductory presentation on document design for Engl 317.
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ELEMENTS OF DOCUMENT DESIGN (with special attention to memo format)
Principle 1: Understand the visual conventions of a genre.Principle 2: Understand how to create visual hierarchy.Example: memo formats.
PRINCIPLE 1: Understand the visual conventions of a genre.
Much of document design is based in visual conventions. These do rhetorical work: the user/reader should be able to discern at a glance what the document is (and hence, what it’s for).
Website that violates visual conventions.
Resume that violates visual conventions.
PRINCIPLE 2: Understand how to create visual hierarchy with white space, alignment, headings, and typography.
Poor visual hierarchy.
Poor use of white space (memo).
Poor use of alignment.
EXAMPLE: MEMO FORMATS
USE MEMOS…
• For information too detailed or complicated for simple email.
• For confidential/sensitive information.
conventional memo headings
block paragraph format
clear indicator of type of document
Conventional visual format of memos.
Memo Introductions
*State purpose FIRST:
• The purpose of this memo is…• This memo [does X]…(provides requested information,
provides recommendations, outlines a problem, etc.)• In response to your request, this memo [does X].
*Next paragraph summarizes conclusions/most important information.
The problem with memo templates…